Scent As A Signature: Examining the Role Of Smell In Trademark Recognition
IP and Legal Filings
JANUARY 11, 2024
RULES/LEGISLATIONS The idea of “Smell as a Trademark” where distinctive fragrances are used as trademarks to distinguish goods or services has emerged in recent years. The objective of these requirements is to guarantee the legitimacy of graphical representations of smell trademarks. Iconic scents like Chanel No.
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