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Monster wins permanent injunction against VPX in false advertising case

43(B)log

12, 2023) Following a large verdict for Monster on false advertising claims, this opinion discusses extensively the requirements for injunctive relief in false advertising cases. Plus, they hadn’t removed existing false advertising from their social media accounts. and] expects to complete.

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False patent marking claims survive even when Dastar bars false advertising claims based on "innovation"

43(B)log

30, 2024) (R&R) Recommendation: Dastar should block Qingdao’s Lanham Act false advertising counterclaims based on Lashify’s claim to be the originator of lash technology, but false patent marking counterclaims should survive. 1, 2017 to Apr. 11, 2023 (claiming that various products were “patented”).

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Watch Now: Advertising Best Practices for the Generalist In-House Counsel

Trademark and Copyright Law Blog

Advertising can take many forms, including statements about a company’s products on websites and social media platforms. In this 60-minute webinar, designed exclusively for in-house counsel, you will learn how you can protect your company against legal challenges based on its advertising practices.

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Green Washing Vis-A-Vis Green Trade Marks

IP and Legal Filings

For example, social media has been widely discussing the impact of micro-plastics on the environment and contemplating methods to reduce its release. Today, greenwashing has taken over green trademarks as well, for their ability to attract consumer attention and avail government granted incentives.

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ESG statements are commercial speech excluded from California's anti-SLAPP law

43(B)log

5, 2023) Hicks alleged that defendant, a California agricultural corporation, misrepresented the environmental impact of its farming practices through its advertising and “Inaugural Report on Environmental, Social and Governance Actions.” She brought the usual California statutory claims.

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marketing may be material even to very expensive/complex business purchases

43(B)log

30, 2022) Pegasystems alleged that defendants, which compete with it in the business process management (BPM) software field, engaged in false advertising and commercial disparagement in an online report that portrayed Pegasystems unfavorably. Appian disseminated the report through its sales team, social media, and other marketing.

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Juul RICO and consumer protection classes certified despite different "nicotine journeys" among users

43(B)log

Variations in different marketing campaigns and channels (social media versus traditional media) did not defeat predominance. She opined on the youth-focused marketing of JUUL, and JLI criticized her for, among other things, not distinguishing between JUUL’s own content and third-party social media not under JLI’s control.