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Ambush Marketing in Events

JD Supra Law

The Paris 2024 Olympic Games are about to begin, along with discussions around ambush marketing. Ambush marketing involves the opportunistic use of events to promote products and/or services without actually financially supporting the official event, which may be sports, music, technology, or any other event.

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Do trade secrets matter? It is not at all clear if you ask the stock market

The IPKat

What happens when trade secrets meet the stock market? But what if markets didn’t really care about IP? My co-author Professor Andy Vivian and I are trying to better understand IP’s role by analysing the market reaction to the theft of a company’s trade secrets. Plot twist: the market is remarkably nonplussed.

Marketing 142
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Announcing A Major Virtual Event, “Lessons from the First Internet Ages,” on Nov. 2-3, 2021

Technology & Marketing Law Blog

That’s why I consider this a “must-attend” event. The event is November 2-3, 10 am to 1ish pm Pacific time each day. The post Announcing A Major Virtual Event, “Lessons from the First Internet Ages,” on Nov. 2-3, 2021 appeared first on Technology & Marketing Law Blog.

Blogging 133
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Section 230 Protects a User Sharing an Allegedly Defamatory Facebook Event–AH v. Labana

Technology & Marketing Law Blog

Labana shared the event on Facebook. The court explains: “Labana was neither the original poster, creator, nor developer of the ‘blackface’ photograph or of the Facebook event post with the ‘blackface’ statement… H.J., Labana appeared first on Technology & Marketing Law Blog.

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[Event Report] #2 Digital Knowledge – The Library and Copyright in a Global Digital Economy

The IPKat

After him, Carlo Scollo Lavizzari debated certain aspects of negotiating terms involving AI aspects and whether exceptions are introduced to address market failures. Images by Verónica Rodríguez Arguijo, taken during the event. Review here my report on the first day of the conference.

Reporting 108
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StreamSafely: Anti-Piracy Campaign or Multi-Million Dollar Marketing Machine?

TorrentFreak

In the unlikely event people haven’t noticed, the internet isn’t what it used to be. StreamSafely: How it All Began The people who came up with the StreamSafely campaign and still run it today are collectively known as Ctam Cable Marketing Association Inc. , or CTAM for short. ” Under the heading The Cable Industry v.

Marketing 128
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EU: Complex Pirate IPTV Networks Underpin a Parallel Black Market

TorrentFreak

The MPA branded BestBuyIPTV a ‘notorious market’ back in 2018, noting that it was “likely” to be located in Italy. The MPA reported the service to the US Government again a year later, but in the 2021 ‘Notorious Markets’ report, Italy was no longer cited as a hosting location.

Marketing 105