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Do trade secrets matter? It is not at all clear if you ask the stock market

The IPKat

What happens when trade secrets meet the stock market? But what if markets didn’t really care about IP? My co-author Professor Andy Vivian and I are trying to better understand IP’s role by analysing the market reaction to the theft of a company’s trade secrets. Plot twist: the market is remarkably nonplussed.

Marketing 142
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Licensing of Trademarks

Kashishipr

Businesses own valuable trademarks, which, once registered, can be licensed out. The rights that flow from a trademark can be licensed to others to receive royalties for commercialization. Licensing your trademark can be a beneficial business strategy that can not only strengthen the brand but also allow for expansion into new markets.

Licensing 105
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[Event Report] #2 Digital Knowledge – The Library and Copyright in a Global Digital Economy

The IPKat

Then, Karol Koscinski (Attorney at Law, Karol Koscinski Legal Office/ZAiKS), who moderated the session, outlined the importance of libraries’ mission and shared some insights into cross-border digitization of materials and Open Access business licenses. Images by Verónica Rodríguez Arguijo, taken during the event.

Reporting 108
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Van Doren Lifestyle revisited: the reversal of the burden of proof due to market partitioning

The IPKat

Kat friend Jan Jacobi reports on a recent case where only the intrepid dare tread—-trade mark exhaustion and market partitioning. Some trade mark proprietors (contractually) restrict their distributors from selling to certain markets.

Marketing 124
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[Guest post] 'Can't Be Evil' NFT license - A tentative NFT worldwide license standard

The IPKat

Here's what Paolo writes: 'Can't Be Evil' NFT license – A tentative NFT worldwide license standard by Paolo Maria Gangi Can't Be Evil. Universal license - a set of NFT CC licenses under the name 'Can’t Be Evil'. Why a CC license? Let alone was it clear how to protect the IP rights in the artwork linked to it.

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3 Count: Not-So Freeplay

Plagiarism Today

First off today, Chris Cooke at Complete Music Update reports that the music production company Freeplay music has filed a lawsuit against CNN, alleging that the news organization used their music in news segments without a license. Freeplay has previously sued Ford over the use of their music in various promotional videos.

Music 195
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STEALING HOME: A PROPOSAL FOR RESCUING FANS AND FRANCHISES FROM THE COUNTERFEIT SPORTS APPAREL MARKET

JIPL Online

While this year’s Super Bowl held in Tampa, Florida looked quite different in many aspects from previous Super Bowls due to the COVID-19 pandemic, some things remained the same: Tom Brady hoisting a Lombardi trophy and counterfeit sports merchandise flooding the largest sporting event of the year. [i]