Five Ways to Strengthen Your Brand for Free
Erik K Pelton
JULY 1, 2023
The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Use the proper symbol for your trademark. If you have a registration, use the ® prominently with your brand. If you don’t, you can use TM or SM. We have plenty more resources about which symbol to use and how and where available on our website. Be consistent in how you use your brand—your colors, your logo, your fonts—to help your brand stick in the minds of customers.
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