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Boring brands don’t leave the same impact that bold ones do. For more Peltonisms®, see [link]. The post Peltonism: boring brands blend in before being forgotten appeared first on Erik M Pelton & Associates, PLLC.
Back in 2018 (seems like a decade ago during these unusual times), I posted a couple times about a trademark infringement complaint by Stone Brewing, a craft brewery in California, against MillerCoors. The complaint alleged that the rebranded cans and packaging of the Keystone beer, which added separate emphasis of the word “ STONE ,” infringed Stone Brewing’s registered rights to its “STONE” trademark for beer.
Copyright Ownership with Independent Contractors. When hiring an independent contractor to design your logos, artwork and take photographs, it is important to think about who actually owns the copyright in the resulting work. Ownership of Copyright. Most business owners believe that they own the copyright in the works created by the independent contractor as they hired and paid the contractor for this purpose, however this isn't the case.
Through the words of a young girl expressing her love, William Shakespeare once asked, "What's in a name?" While this line by Juliet looks beyond the hateful nature of Romeo's family name, the summer of 2020 has been marked with social unrest leading many businesses and entertainers to reconsider the nature of their names and any connection they have to past atrocities.
Software is complex, which makes threats to the software supply chain more real every day. 64% of organizations have been impacted by a software supply chain attack and 60% of data breaches are due to unpatched software vulnerabilities. In the U.S. alone, cyber losses totaled $10.3 billion in 2022. All of these stats beg the question, “Do you know what’s in your software?
Erik details the latest fee proposal from the USPTO, and the possible impact of the. proposed increases. More details about the fee proposal on my blog here. The post USPTO’s proposed trademark fee increases will impact all filers (video) appeared first on Erik M Pelton & Associates, PLLC.
Greenspoon Marder IP attorneys Sharon Urias and Justin McNaughton were featured in Law360‘s article “OK Boomer, Trademark Try For ‘COVID’ Is A Real Karen Move” summarizing their You, Me & IP webinar which covered some of the latest trademark application trends. Click here to view the full article. The post “OK Boomer, Trademark Try For ‘COVID’ Is A Real Karen Move” Published in Law360 appeared first on Greenspoon Marder LLP.
It’s really hard for me to think of a situation where a business would have too many trademarks. I’ve worked with many clients over the years who have significant portfolios of several dozen or more trademark registrations. Generally, that’s because they have product lines with different product names and a creative name and a trademark registration to go with each of the names in that product line.
It’s really hard for me to think of a situation where a business would have too many trademarks. I’ve worked with many clients over the years who have significant portfolios of several dozen or more trademark registrations. Generally, that’s because they have product lines with different product names and a creative name and a trademark registration to go with each of the names in that product line.
The following is an excerpt from my book, Building a Bold Brand. To learn more about the book, visit www.buildingaboldbrand.com. . Coming up with a great brand name for a new business, new product, or. new service can be quite difficult. Today, it may be even more. challenging than in the past since there are so many existing businesses, and because any business, regardless of location, can go online and. almost instantaneously be considered a national or international. company.
One of the key mistakes people make when filing for a trademark with the USPTO is the failure to search the record before filing. In this podcast, Erik discusses this mistake and two others and what to do about them. The post The 3 Most Common Trademark Application Mistakes appeared first on Erik M Pelton & Associates, PLLC. One of the key mistakes people make when filing for a trademark with the USPTO is the failure to search the record before filing.
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