Consumer Recollection and Car Logos
DuetsBlog
JUNE 5, 2020
Here’s a question for our design-minded readers: If survey evidence told you that consumers recalled only certain elements of a beloved logo, would you remove the rest, and reduce it to only the most commonly remembered features? . Most likely, your answer doesn’t involve analysis under trademark law. . So, maybe, this post will influence how you think about the answer to that question. .
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