Is Kim Kardashian Feeling The “Vibes”?
Greenspoon Marder LLP
JULY 20, 2018
By: Sharon Urias, Esq. In a traditional trademark infringement case, the senior user of a mark claims that consumers will be confused into believing the junior user’s goods or services are from the same source (i.e. the senior user) or somehow connected to the senior user’s goods or services. In a “reverse confusion” case, the senior user claims that the junior user’s goods or services will overwhelm the market and basically destroy the senior user’s mark.
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