What Is a Brand Style Guide
Erik K Pelton
NOVEMBER 5, 2021
The following is an edited transcript of my video, What Is a Brand Style Guide. A style guide is a wonderful asset for any brand that has grown beyond just one name or one logo to a portfolio of marks and logos and slogans. I have to admit, I’ve been in business for 20+ years and I never had a actual defined style guide until this year. So I wanted to share my experience going through a style guide with you and talk about the benefits and the key elements of the style guide.
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