Constructing Trademark Protection: Measure Twice, Cut Once
Erik K Pelton
JANUARY 24, 2023
The following is an edited transcript of my video Trademarks: Measure Twice, Cut Once. What could carpentry and trademarks possibly have in common? It’s the phrase “ Measure twice, cut once.” This is such a simple but powerful phrase. It means hold up, double-check before you move forward. A bit more time up front could save you a lot of time or a fiasco later on.
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