A Trademark Fight Over Nearly Identical Names: Is There Confusion?
Greenspoon Marder LLP
NOVEMBER 10, 2017
By: Sharon Urias, Esq. AllState Insurance Company (“Allstate”) recently filed a lawsuit against Kia Motors (“Kia”) for trademark infringement over the use of the two words “drive” and “wise.” Both companies use the words as monikers for their products. Allstate has the “Drivewise” driver data and rewards program and Kia offers “Drive Wise” technology assistance and autonomous vehicle features.
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