The “Likelihood of Confusion” Test for Trademarks: What to Know When Creating Your Brand
McBayer IP Blog
MARCH 20, 2019
Posted In Trademark The purpose of a trademark is to provide your business with a unique identifier on which to build your brand. Trademarks then help you to stand out in the marketplace. It’s only fitting, therefore, that one of the key elements of trademark infringement under the Lanham Act, also known as the Trademark Act, is the likelihood that consumers would be confused by a mark that is similar in some way to the potentially-infringed trademark.
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