Another Trademark Battle Over Color
Greenspoon Marder LLP
JANUARY 22, 2018
By: Sharon Urias, Esq. As previously discussed, colors may be trademarked, in particular when a product’s color develops a secondary meaning in the market, such as when companies and their associated products use specific colors that acquire and establish a distinctiveness in the minds of consumers. Examples include: UPS’s “Brown,” Tiffany’s “Blue,” and “Coco-Cola’s “Red.
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