Yes, Colors May Be Trademarked
Greenspoon Marder LLP
OCTOBER 19, 2017
By: Sharon Urias, Esq. While it may be surprising to some, colors may be trademarked. Some examples of trademarked colors include: UPS’s “Brown,” Home Depot’s “Orange,” Target’s “Red,” 3M’s “Canary Yellow,” Coca-Cola’s “Coke Red,” “Mattel’s “Barbie Pink,” and Tiffany’s “Blue.” The colors in these examples are given trademark protection because the companies and their associated products that use those specific colors have acquired a distinctiveness in the minds of consumers.
Let's personalize your content