Empowering Trademarks: How Emerging Technologies Are Revolutionizing Brand Protection
IP and Legal Filings
NOVEMBER 23, 2024
Why do trademarks matter in corporate strategy? A trademark is, by definition, a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises. [1]. Intellectual property rights protect trademarks. In simpler words, it is a distinctive sign, symbol, logo, word, phrase, or combination of elements that a company uses to identify and distinguish its goods and services.
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