Erik K Pelton

JANUARY 28, 2025

The following is an edited transcript of my video What is the Supplemental Register of Trademarks? The main register of trademarks at the USPTO is called the Principal Register. The post What is the Supplemental Register of Trademarks? appeared first on Erik M Pelton & Associates, PLLC.

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Erik K Pelton

DECEMBER 19, 2022

The following is an edited transcript of my video Why Restaurants Need Trademark Protection. I’ve been blessed to work with filing more than 200 trademark applications for restaurant services. Most restaurants do not have registered trademarks. I love restaurants for many reasons.

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Registration Trademark Social Media Brands 299

Erik K Pelton

DECEMBER 31, 2021

Top Trademark Trends of 2021. 2021 was a busy year in the world of trademarks. The uncertainties of COVID in a second year couldn’t stop huge application filing numbers and many developments in the world of trademarks. Trademark scams continued to proliferate, despite some increased efforts to crack down.

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Editing Non-Fungible Tokens Trademark All Rights Reserved 147

Erik K Pelton

MARCH 14, 2022

The following is an edited transcript of my video Most Valuable Trademark Features of the USPTO Website. Patent and Trademark Office has a very robust website that has tons of useful information? TEAS stands for the Trademark Electric Application System (T-E-A-S acronym). Did you know that the U.S.

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Trademark Registration Editing Ownership 264

Erik K Pelton

JULY 5, 2022

The following is an edited transcript of my video The Trademark Scam Decision Tree. Past listeners and viewers of my videos and podcasts will know that from time to time I provide an update and more information about trademark scams, and the time has come once again. Patent and Trademark Office and their logos.

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Trademark Intellectual Property Law Intellectual Property Government 211

JD Supra Law

JANUARY 17, 2025

Patent and Trademark Office (USPTO) and the courts continued to address emerging legal issues at the intersection of AI and intellectual property (IP). Artificial intelligence (AI) is reshaping industries, including the legal profession, with a significant impact on patent law. In 2024, the U.S.

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Intellectual Property Editing Patent Law IP 68

Erik K Pelton

DECEMBER 8, 2022

The following is an edited transcript of my video “Can an Emoji Also Be a Trademark?” People often ask me, “Can I register an emoji as a trademark?” The purpose of trademark law is to indicate the source of a product or service. The post Can an Emoji Be Registered as a Trademark?

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Trademark Social Media Editing Trademark Law 182

Erik K Pelton

MARCH 7, 2022

The following is an edited transcript of my video Key Trademark Search Terms. This set off an alert in my brain, because I had been looking for the perfect metaphor to describe the different types of trademark searches and the language around them. And that is what, in my mind, a comprehensive trademark search is.

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Trademark Editing Law 182

Erik K Pelton

FEBRUARY 13, 2025

The following is an edited transcript of my video Do These 5 Things When Starting a New Business. Then you’re going to do a comprehensive search working with a trademark attorney. Form an LLC or corporation with the state. That gives you some layer of legal protectionmay not be completebut a layer is better than none.

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Business Social Media Editing Brands 130

Technology & Marketing Law Blog

AUGUST 11, 2022

Rebecca Tushnet and I are pleased to announce the sixth edition of our casebook, Advertising & Marketing Law: Cases & Materials. Buyers of the hard copy can also get a free PDF file by emailing me a copy of their receipt showing which edition they bought. What Changed from the Fifth to the Sixth Editions? Price: $12.

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Editing Advertising Advertising Marketing 126

Erik K Pelton

FEBRUARY 15, 2022

The following is an edited transcript of my video What Happens When Appealing a Trademark Refusal to the TTAB. The Trademark Trial and Appeal Board, or TTAB, is a panel of judges that can decide cases on appeal. Those are the key elements and aspects regarding an appeal to the Trademark Trial and Appeal Board.

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Trademark Editing Registration Brands 204

Erik K Pelton

DECEMBER 15, 2022

The following is an edited transcript of my video Update on Trademark Backlog at the USPTO. Late in 2021, I provided some information about the backlog of trademark filings at the USPTO. The post Update: Trademark Backlog at the USPTO appeared first on Erik M Pelton & Associates, PLLC.

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Trademark Registration Editing 182

Erik K Pelton

OCTOBER 7, 2022

The following is an edited transcript of my video #1 Tip When Applying For Trademark Registration. It’s risky to apply for a trademark anytime. Working with a trademark attorney reduces those risks considerably, and therefore the R.O.T.I There are fees, costs, time involved.

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Trademark Registration Editing 147

Erik K Pelton

JANUARY 24, 2023

The following is an edited transcript of my video Trademarks: Measure Twice, Cut Once. What could carpentry and trademarks possibly have in common? This applies to the world of trademarks as well. So just like in carpentry, when it comes to your trademark, measure twice, cut once.

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Trademark Editing 147

Erik K Pelton

MAY 9, 2022

The following is an edited transcript of my video Sounds, Colors, Scents, and Other Nontraditional Trademarks. Non-traditional trademarks are those things that indicate the source of a brand, but are not brand names, logos, or slogans. Buildings can be registered as trademarks. That’s a registered trademark.

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Trademark Registering Trademarks Registration Designs 189

Erik K Pelton

JANUARY 16, 2023

The following is an edited transcript of my video What Are Common Law Trademark Rights? What are common law trademark rights? These are rights that a business receives from using a trademark, brand name, logo, slogan, or some other indicator or source without registering it. There are limitations.

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Trademark Law Registration Editing 147

Erik K Pelton

JULY 29, 2024

The following is an edited transcript of my video Trademark Application Checklist. One of the great resources produced by the USPTO for trademark filers is the Trademark Manual of Examining Procedure (TMEP), which has hundreds of sections, guidelines, rules and procedures. Within that (TMEP, Sect. Within that (TMEP, Sect.

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Trademark Editing Registration 130

Erik K Pelton

MAY 23, 2022

The following is an edited transcript of my video Trademark Protection for eSports and Gamers. That’s why it is shocking that many of them are not registered with the USPTO and protecting their trademarks. Zero trademarks. Zero trademark protection in terms of registering and enhancing that protection.

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Trademark Social Media Brands Branding 162

Erik K Pelton

AUGUST 6, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 6: Why Apply to Register Trademark registration with the USPTO has tremendous value. A trademark registration is a tangible asset that can be assigned, licensed, or used as collateral in the sale of a business.

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Trademark Cease and Desist Registering Trademarks Registration 130

Erik K Pelton

APRIL 8, 2024

The following is an edited transcript of my video What Are the Steps in the USPTO Trademark Application Process? The trademark application process is very complex. Experienced trademark attorneys know every step of the way because we deal with it repetitively over and over again. Learn more about working with us here.

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Trademark Editing Publishing 130

Erik K Pelton

JANUARY 9, 2023

The following is an edited transcript of my video Protecting a Law Firm Brand. We’ve actually worked with some trademark and IP law firms because—believe it or not—law firms sometimes get in disputes over brand names, just like other businesses, and we feel blessed that other firms have come to us to help protect their brand.

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Branding Brands Branding Law 147

Erik K Pelton

NOVEMBER 18, 2022

The following is an edited transcript of my video The Golden Ratio of Trademark Protection. We love sunflowers at Erik M Pelton & Associates as a symbol of growth and renewal, and tie that into trademark and brand protection. We can apply it to trademark protection as well.

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Trademark Brands Branding Branding 147

Erik K Pelton

AUGUST 26, 2022

The following is an edited transcript of my video The Recipe for Strong Trademark Protection. The recipe for strong trademark protection is a very simple one. What you need for strong trademark protection is a creative and unique name, register it with the USPTO, use that brand name properly, and enforce and renew it as needed.

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Trademark Brands Branding Branding 147

Erik K Pelton

FEBRUARY 13, 2023

The following is an edited transcript of my video What is the Trademark Public Advisory Committee (TPAC)? The Trademark Public Advisory Committee (TPAC) is a public committee commissioned by the USPTO that helps advise and give feedback on important issues. The post What is the Trademark Public Advisory Committee (TPAC)?

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Trademark Intellectual Property Editing 147

Erik K Pelton

OCTOBER 14, 2022

The following is an edited transcript of my video State vs. Federal Trademark Registration. When we’re dealing with the world of trademarks, more than 99% of the time we’re dealing with federal trademark protection with the USPTO, which extends to all 50 states, as well as the District of Columbia and US territories.

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Registration Trademark Editing Business 147

Erik K Pelton

JUNE 6, 2024

The following is an edited transcript of my video 5 Trademark Lessons from Ted Lasso. Here are five trademark lessons we can apply from the show: If you’ve seen Ted Lasso, you’ve seen the Believe poster in the locker room. In the world of trademarks, underdogs can succeed just as much. Underdogs can succeed.

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Trademark Registration Brands Branding 130

Erik K Pelton

FEBRUARY 1, 2024

The following is an edited transcript of our video International Trademark Registration Basics Trademark rights are generally limited to the country in which they are registered, but there are international agreements that allow you to file a single application to obtain trademark protection in more than one country at once.

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Registration Trademark Editing IP 130

Erik K Pelton

NOVEMBER 20, 2022

The following is an edited transcript of my video The Benefits of Trademark Monitoring. Trademark monitoring is a tremendous tool in the toolkit for brand owners. The post The Benefits of Trademark Monitoring appeared first on Erik M Pelton & Associates, PLLC. There may be a tremendous value for your brand as well.

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Trademark Brands Branding Branding 147

Erik K Pelton

MARCH 18, 2024

The following is an edited transcript of my video Key Trademark Terminology. The same thing can apply in the world of trademarks. If you work with a trademark attorney, you have a better chance of getting it right, and part of it is because of knowing the terminology.

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Trademark Editing Registration Business 130

Erik K Pelton

OCTOBER 28, 2022

The following is an edited transcript of my video Trademark Protection for Bands and Musicians. Just like any other brand, the music industry brands can strongly benefit from trademark protection. The post Trademark Protection for Bands and Musicians appeared first on Erik M Pelton & Associates, PLLC.

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Trademark Music Social Media Brands 147

Erik K Pelton

OCTOBER 8, 2024

The following is an edited transcript of Chapter 15 of my book video Building a Bold Brand: Avoiding Generic Use In the last few years, more and more brands have added a generic product or category name after their brand name on packaging. Some brands simply use the term “Brand” after their brand name or trademark for the same purpose.

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Trademark Brands Branding Branding 130

Erik K Pelton

OCTOBER 16, 2023

The following is an edited transcript of our video Trademark Refusal: Genericness. Once you apply for a trademark at the USPTO, there are numerous grounds on which your mark can be refused registration, one of which is a claim that your mark is generic.

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Trademark Editing Registration Brands 130

Erik K Pelton

SEPTEMBER 3, 2024

Protecting your trademark now to potentially block, stop, or avoid future infringement is extremely valuable. A trademark registration is an important tool in seeking to enforce rights against someone cybersquatting on a domain name (a Uniform Domain- Name Dispute-Resolution Policy (UDRP) domain name complaint).

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Registration Trademark Social Media Brands 130

Erik K Pelton

AUGUST 19, 2022

The following is an edited transcript of my video An Ounce of Trademark Protection is Worth a Pound of Curing a Trademark Dispute. This statement is really true when it comes to trademarks. Yes, it takes some time and money to protect a trademark upfront. Why is it so valuable to do that?

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Trademark Social Media Registration Brands 147

Erik K Pelton

DECEMBER 10, 2021

10The following is an edited transcript of my video, Preventing Trademark Problems is Like Preventing Cavities. Preventing trademark problems is like preventing cavities. How does that apply to trademarks? The genetic part of the equation is akin to choosing a creative, bold, unique trademark from the start.

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Trademark Social Media Brands Branding 147

JD Supra Law

DECEMBER 6, 2021

The USPTO recently released its FY 2021 Performance and Accountability Report, which contains detailed information about allowance rates, average pendency, and other statistics about its review of patent and trademark applications this year. To answer that question: By: Fox Rothschild LLP

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Editing Trademark Patent Reporting 102

Erik K Pelton

FEBRUARY 27, 2023

The following is an edited transcript of my video Pickleball: A Boom in Trademark Filings If you haven’t played pickleball yet, you’ve certainly heard about it. The post Pickleball: A Booming Sport With a Boom in Trademark Filings appeared first on Erik M Pelton & Associates, PLLC. In 2021, there were 80.

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