Erik K Pelton

MAY 23, 2022

The following is an edited transcript of my video Trademark Protection for eSports and Gamers. That’s why it is shocking that many of them are not registered with the USPTO and protecting their trademarks. Zero trademarks. Zero trademark protection in terms of registering and enhancing that protection.

Trademark 162

Trademark Social Media Branding Branding 162

Erik K Pelton

AUGUST 27, 2024

The following is an edited transcript of Chapter 9 of my book video Building a Bold Brand: Registration: Better Late than Never Ideally, a business should protect its trademarks from the outset, filing as the brand launches or even earlier based on an intent-to-use the mark. Probably not!

Registration 130

Registration Business Social Media Trademark 130

Erik K Pelton

SEPTEMBER 3, 2024

Protecting your trademark now to potentially block, stop, or avoid future infringement is extremely valuable. A trademark registration is an important tool in seeking to enforce rights against someone cybersquatting on a domain name (a Uniform Domain- Name Dispute-Resolution Policy (UDRP) domain name complaint).

Registration 130

Registration Trademark Social Media Branding 130

Erik K Pelton

OCTOBER 28, 2022

The following is an edited transcript of my video Trademark Protection for Bands and Musicians. Just like any other brand, the music industry brands can strongly benefit from trademark protection. The post Trademark Protection for Bands and Musicians appeared first on Erik M Pelton & Associates, PLLC.

Trademark 147

Trademark Music Social Media Branding 147

Erik K Pelton

AUGUST 5, 2022

The following is an edited transcript of my video When Should I Apply for Trademark Registration? One of the most frequent questions I get is “When should I begin the process to start applying to register my trademark as a business owner?” What if you started using the brand name on social media?

Registration 147

Registration Trademark Social Media Branding 147

SpicyIP

NOVEMBER 11, 2024

SpicyIP Tidbit: Delhi High Court Directs to Auction “Fortis” Trademark in the Daiichi-Ranbaxy Dispute Image from here DHC allows auctioning of “Fortis” TM to realize the decreed amount in the Daiichi-Ranbaxy dispute. for using deceptively similar trademarks, “HOSPIGRIP” and “HOSPICUFF,” on medical devices.

Personality Rights 104

Personality Rights Trademark Social Media Government 104

Erik K Pelton

DECEMBER 10, 2021

10The following is an edited transcript of my video, Preventing Trademark Problems is Like Preventing Cavities. Preventing trademark problems is like preventing cavities. How does that apply to trademarks? The genetic part of the equation is akin to choosing a creative, bold, unique trademark from the start.

Trademark 147

Trademark Social Media Branding Branding 147

Erik K Pelton

MAY 2, 2022

The following is an edited transcript of my video Does My Non-Profit Need Trademark Protection? And believe it or not, nonprofits definitely need trademark protection. To the world on the internet and social media and via newsletters that they might share updates with about their progress.

Trademark 147

Trademark Branding Branding Brands 147

Erik K Pelton

AUGUST 19, 2022

The following is an edited transcript of my video An Ounce of Trademark Protection is Worth a Pound of Curing a Trademark Dispute. This statement is really true when it comes to trademarks. Yes, it takes some time and money to protect a trademark upfront. Why is it so valuable to do that?

Trademark 147

Trademark Social Media Registration Branding 147

Erik K Pelton

APRIL 22, 2024

The following is an edited transcript of my video 25 Benefits of Trademark Registration. In going to court, having a federally registered trademark gives you jurisdiction in a federal district court, which is significant and important. Enforcement of any trademark issues are generally less expensive, less burdensome.

Registering Trademarks 130

Registering Trademarks Trademark Registration Branding 130

Erik K Pelton

FEBRUARY 28, 2022

The following is an edited transcript of my video Trademark Registration: The Whole is Greater Than the Sum of Its Parts. And one very important application for our purposes is that when it comes to trademark registration and the protections created by it–the benefits created by it–the sum really is greater than the parts.

Registration 147

Registration Trademark Registering Trademarks Branding 147

Erik K Pelton

MARCH 9, 2021

The following is an edited transcript of my video, What Are the Potential Costs of an Unprotected Trademark. So they not only had an unprotected trademark, they had skipped some critical steps in the brand protection process. I urge you to look at your brand and make sure that your business trademark is protected.

Cease and Desist 130

Cease and Desist Trademark Social Media Branding 130

Erik K Pelton

MAY 6, 2021

The following is an edited transcript of my video, How to Monitor for Infringements. In the past, you’ve heard me talk about some of the ways to keep a trademark strong over time and some of the things that brand owners must do with their trademarks even after they’re registered.

Trademark 130

Trademark Social Media Branding Branding 130

Erik K Pelton

JULY 16, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 3: Bold Brands are Everywhere. Bold brands, great trademarks, memorable logos, and witty slogans are all around us. Slogans can also be registered and protected as trademarks, just like brand names and logos. Trademark is our experience.®,

Branding 130

Branding Branding Brands Trademark 130

Erik K Pelton

AUGUST 18, 2020

The following is an edited transcript of my video, Protecting Words vs. Logos. One of the most popular questions I get asked among new or prospective clients is about filing at the US Patent and Trademark Office (USPTO) for a word versus a logo.

Trademark 130

Trademark Social Media Registration Branding 130

Erik K Pelton

JANUARY 4, 2021

The following is an edited transcript of my video Do Restaurants Need Trademark Protection ? But restaurants come to me all the time and say, “Do I really need a trademark registration? Why does a restaurant need a trademark registration?”

Trademark 130

Trademark Registration Social Media Business 130

Erik K Pelton

FEBRUARY 2, 2021

The following is an edited transcript of my video, When Is the Right Time to Register a Trademark? I was recently asked, “When is the best time to apply for trademark registration?” You do not have to be making commercial use of the trademark at the time you file; you can file based on intent to use.

Trademark 130

Trademark Registration Social Media Branding 130

Erik K Pelton

FEBRUARY 9, 2021

The following is an edited transcript of my video, The Types of Acceptable Evidence for Trademark Applications. An important piece of the trademark application puzzle is submitting proper evidence to the USPTO to demonstrate use of the mark in connection with all of the goods and services that are in the application.

Trademark 130

Trademark Social Media Editing Advertising 130

Erik K Pelton

SEPTEMBER 2, 2022

The following is an edited transcript of my video Brand Protection Cheat Sheet. I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand. Acquire relevant domain names and social media handles.

Branding 147

Branding Branding Brands Social Media 147

Erik K Pelton

NOVEMBER 5, 2021

The following is an edited transcript of my video, What Is a Brand Style Guide. The slogans, the other product names and trademarks that we own. And we can talk about which trademark symbols should be used with each of the key brand assets. The guide also shares more about the other elements of our brand that might be used.

Branding 182

Branding Branding Brands Social Media 182

Erik K Pelton

AUGUST 10, 2020

This is an edited transcript of the video posted below. Over the years I’ve worked on thousands of trademark applications. First, I’ve reviewed thousands of trademark applications as an examine,r and now in private practice since 1999, I have filed many thousands of trademark applications for clients.

Trademark 130

Trademark Ownership Social Media Editing 130

Erik K Pelton

JUNE 7, 2021

The following is an edited transcript of my video, Building a Strong Office Action Response for a Trademark Application. If you have questions about office action responses, you can reach out to me on email, on social media, in the comments here, or on my website at erikpelton.com.

Trademark 130

Trademark Social Media Editing Law 130

Erik K Pelton

JULY 1, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Use the proper symbol for your trademark. Register your brand as usernames on social media platforms , even if you never intend to use your brand at all on any platform. If you don’t, you can use TM or SM.

Branding 147

Branding Branding Brands Social Media 147

IP Watchdog

MAY 2, 2022

This week in Washington IP news, Senate committees are planning to host hearings on the applications that artificial intelligence can have in cyberspace, both for good and bad actors, as well as legislative proposals that could force social media platforms to increase transparency regarding algorithms for targeted advertising and news feeds.

Technology 105

Technology Social Media IP Editing 105

LexBlog IP

MARCH 21, 2023

important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-641a8606e5b6f2733{position: important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-641a8606e5b6f2733{position: important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-641a8606e5bfc4487{position:

Social Media 52

Social Media Patent Editing Patent Application 52

Erik K Pelton

SEPTEMBER 12, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Use the proper symbol for your trademark. For more about that, check out this video on style guides , which can help with consistency and other tips about using your trademarks. Register your brand as usernames on social media platforms.

Branding 130

Branding Branding Brands Social Media 130

Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Those five things are: Solid trademark protection.

Branding 147

Branding Branding Brands Social Media 147

Erik K Pelton

OCTOBER 16, 2021

The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?” EARLY filing for trademark registration. SHIELD against infringers when needed.

Branding 147

Branding Branding Brands Social Media 147

SpicyIP

DECEMBER 2, 2024

Bournvita’s Sugar Rush Against ‘FoodPharmer’: An Unreasoned Injunction and a Clarification Without Clarity Recently, the DHC passed an interim injunction against the social media influencer ‘Food Pharmer,’ restraining him from disparaging Mondelez’s ‘Bournvita’ and ‘Tang’ branded products.

Invention 52

Invention Trademark Reporting Editing 52

IPilogue

MARCH 1, 2022

On the one hand, social media has enabled global sharing of news and creative media. However, it also brings new dimensions to copyright and trademark issues. This interview has been edited for brevity and clarity; all emphases are mine. Emily (E): What prompted you to protect TAF and trademark your brand?

Social Media 105

Social Media IP Business Branding 105

The IPKat

JANUARY 2, 2022

TRADE MARKS Lise Charles (WTR) provides an overview of the most-read posts on Word Trademark Review (WTR) on European trade mark case law over the past year, including analyses of cases dealing with issues such as unconventional signs (i.e., disputes between domain names and trademarks). Ireland, Italy and Estonia).

Blogging 127

Blogging IP Non-Fungible Tokens Cease and Desist 127

Technology & Marketing Law Blog

AUGUST 29, 2022

6th Edition of Advertising & Marketing Law: Cases and Materials (with Rebecca Tushnet). We posted three chapters from the book: Featuring People in Ads (2022 Edition). Regulation of Political Advertising (2022 Edition). Regulation of Housing Advertising (2022 Edition). Books and Academic Articles. Blog Posts.

Editing 98

Editing Social Media Blogging Advertising 98

IPilogue

JANUARY 17, 2023

Besides TVO offices, the building at 2180 Yonge also houses TVO’s studios, editing and content production facilities. I tagged along on a site tour with a group of new hires and was able to see some archival sets and props, the costume department, editing studios, as well as the sets of The Agenda and other TVO in-house productions.

Intellectual Property 105

Intellectual Property Editing Social Media Intellectual Property Law 105

JD Supra Law

FEBRUARY 10, 2023

Exotic Birkins such as the Himalaya Birkin and the special edition Faubourg Birkins fetch well over a $100,000, and as such, Birkin bags have been considered the epitome of luxury handbags. Currently, By: Pillsbury - Internet & Social Media Law Blog Even the entry-level Birkin bags sell for tens of thousands of dollars.

Social Media 52

Social Media Editing Trademark Blogging 52

Technology & Marketing Law Blog

JANUARY 18, 2024

The term “link taxes” refer to the government compulsion of large Internet services, such as social media or search engines, to pay news media for indexing and publishing their headlines and links. 4) Social media “defective design” lawsuits go forward. #StopTheSADScheme. Does anyone care?

Law 111

Law Social Media Advertising Advertising 111

The IPKat

AUGUST 1, 2024

This Kat is here to help with a list of ten top-notch IP books that will make your summer holiday both enjoyable and productive: Copyright and the Court of Justice of the European Union (Second Edition) By PermaKat Eleonora Rosati , this book was voted the IPKat’s Book of the Year for Best Copyright Book 2023 by our readers!

IP 72

IP Intellectual Property Editing Social Media 72

IP and Legal Filings

MAY 17, 2024

The development of Artificial Intelligence, from being able to create edited photos to now generating deepfake videos that cannot be distinguished from real videos, has created an imminent threat to intellectual property rights and personality rights specifically. It is a common tort law aspect and can be used for unregistered trademarks.

Personality Rights 97

Personality Rights Intellectual Property Social Media Intellectual Property Law 97