"A S LIVE FOREVER" Fails-to-Function as a Service Mark for Online Retail Store Services, Says TTAB
The TTABlog
MAY 29, 2024
Applicant made a number of additional arguments in an attempt to overcome the Office's evidfence, pointing to third-party references to A S LIVE FOREVER as a brand and to purported copying by infringers. Simply calling A S LIVE FOREVER a brand cannot transform an otherwise unregistrable designation into a registrable mark."
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