Why the USPTO Trademark Registration Process Is A Long and Winding Road
Erik K Pelton
AUGUST 20, 2024
Errors have the potential to limit or jeopardize a brand owner’s trademark rights; result in a voided application; delay the application process; or result in the loss of non-refundable USPTO filing fees. When a brand owner registers the words, the ® can be used whenever those words are used—in text, in logos, and more.
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