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In the realm of intellectualproperty, copyright and moralrights play pivotal roles in safeguarding the interests of creators. While copyright primarily focuses on the economic rights associated with creative works, moralrights emphasize the personal and reputational interests of the creators.
The issue of safeguarding personality rights has grown in prominence because of the rising exploitation of various celebrities and renowned individuals. The personality rights in India are generally enforced in the context of IntellectualPropertyLaws. Ammini Amma and Ors., Baby Gift House & Ors.
xxiv] Intellectualpropertylaw recognizes a limited monopoly-esque propertyright for the creator. xxv] Bargaining between rights holders and potential users can be described as a form of bilateral monopoly meaning that the transaction costs of bargaining are extremely high. Zywicki & Thomas J.
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