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Does IP Law Protect Influencers’ Aesthetics?–Gifford v. Sheil (Guest Blog Post)

Technology & Marketing Law Blog

But the suit, in which 24-year-old influencer Sydney Nicole Gifford accuses another influencer, 22-year-old Alyssa Sheil, of copying both her posts and her style, may have an outsized effect on the law around online content creation. Influencer marketing has become increasingly central to commerce.

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The Potential Risks of ChatGPT and Other Generative AI

LexBlog IP

intellectual property laws, copyright protection only exists where there is human selection and arrangement of information; there is no copyright protection for material generated by a non-human. [4] See, for example, the video Expedia released on Twitter to show how its ChatGPT plugin operates. Additionally, under current U.S.