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But the suit, in which 24-year-old influencer Sydney Nicole Gifford accuses another influencer, 22-year-old Alyssa Sheil, of copying both her posts and her style, may have an outsized effect on the law around online contentcreation. Influencer marketing has become increasingly central to commerce.
intellectualpropertylaws, copyright protection only exists where there is human selection and arrangement of information; there is no copyright protection for material generated by a non-human. [4] See, for example, the video Expedia released on Twitter to show how its ChatGPT plugin operates.
Other contributions have focussed on creators within these industries, and look to the interplay between law and practice, examining whether specific provisions in copyright are successful in their application. Despite being only one piece of the puzzle, copyright has dominated the debate in this area. by Christopher Heath. €
In conclusion, as OTT platforms continue to dominate the entertainment landscape, addressing copyright infringement remains a critical priority. By enforcing robust legal protections and holding infringing platforms accountable, stakeholders can ensure a fair and sustainable environment for contentcreation and distribution.
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