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From DVDs to OTT, the entertainment domain has come a long way owing to rapid digitalization affecting creative authorship over their creations [1]. Recent court decisions have clarified the scope of copyright in film screenplays, personality rights, and underlying works concerning contentcreation and licensing in broadcasting.
CCC has licensed this analysis from Outsell, Inc. CCC commissioned the research study from Outsell and had no input regarding the content of this piece. This increased sharing creates both opportunities for wider content usage and risks of copyright breaches if licensing and permissions are not managed effectively.
laws that stifle contentcreation efforts through unfair copyright enforcement mechanisms. The issue lies mostly in how the DMCA incentivizes online service providers to "expeditiously" handle licensing issues.
Given the disparity in negotiating power between a platform the size of Twitch and individual creators, Twitch is better situated to take on the burdens of negotiating a music licensing solution on behalf of all of the creators who drive traffic to their site. [i]
The Judicial POV There have been various representative cases that are widely known for utilizing third-party content about copyright without genuine permission or license. That may include decentralized contentcreation platforms, IP registries on a blockchain, and smart contractlicensing systems.
The Use of Smart Contracts. The introduction of smart contracts has undoubtedly increased the utility of implementing blockchain to safeguard one’s IP assets. Through this functionality, an IP owner can give licenses to individuals who wish to access his IP by accepting their digital signature. For more visit: [link].
In some cases this will be an internal employee, in other cases a founder of the business, in other cases a contracted graphic designer and so on. Online contentcreation platforms are easily accessible for consumers, simple to use and in some instances, free. Let’s illustrate the concept of authorship with an example.
• Protection of IP rights – How do we protect content/work generated in the metaverse? – User-generated content and its impact on authorship? – Contentlicensing with aspects of traditional territories, usage tracking, license fee structures, grant of rights, infringement etc.
Now, further initiatives are needed to support the tailoring of a copyright regime, in contract and statute, to encourage the use of reversion provisions. In the wake of this automation, Peukert and Windisch look more to the ‘after’ of platform liability, in a future of ContentID, algorithmic licensing, and blockchain technologies.
In our view, if original content is used to feed AI assistants, then content creators will most likely stop generating content. To avoid this kind of deadlock, a new technological infrastructure and a new social contract with technology become necessary.
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