Business Personality Rights Trademark Law 
IP and Legal Filings
MAY 17, 2024
The development of Artificial Intelligence, from being able to create edited photos to now generating deepfake videos that cannot be distinguished from real videos, has created an imminent threat to intellectual property rights and personality rights specifically. and includes both commercial and non-commercial aspects.
IP and Legal Filings
FEBRUARY 17, 2025
A trademark is a symbol or design or word or phrase that acts as an identifier for a business goods or services. A business may come up with a unique design to stand out from its competitors, to act as a differentiating symbol for the company. It serves as a means of identification via websites and online commercial activity.
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IP and Legal Filings
OCTOBER 11, 2022
Every day we come across many such influencers and celebrities endorsing products wherein the personality of an individual is traded either by validation or without. Living in an era where influential personalities are reverenced, fortifying Personality Rights from any such misuse is a must. PERSONALITY RIGHT.
SpicyIP
JANUARY 2, 2022
Google argued that even when the keyword is a trademark, it is never used in a ‘trademark sense’, thereby the invisible use of trademarks, as keyword, failing to meet the threshold to constitute infringement. Novex Communications Pvt Ltd v. DXC Technology [Madras High Court]. Tata Sons Private Limited v.
IP and Legal Filings
MAY 23, 2023
Today, it is a crucial medium for conducting commercial activities and has transformed the way people communicate, share information, and conduct business. This scarcity arises because domain names serve as a means of identifying and distinguishing a particular business or individual. Montari Industries Ltd. [2]
SpicyIP
DECEMBER 30, 2023
[Delhi High Court] On September 20, the Delhi High Court granted relief to film actor Anil Kapoor against the unauthorised use of his image, name, voice, and other traits of his persona for monetary gain, reinforcing his personality rights. Sarl a A Sarogi , where the Court affirmed the position on descendability of publicity rights.
IP and Legal Filings
FEBRUARY 20, 2024
ABSTRACT There has been a dramatic increase in the commercial use of celebrity personalities by people not authorized to do so compared to the earlier times. Protecting personality rights has become a growing problem in India due to deepfakes, morphed pictures, etc. Interesting right? Puttaswamy v.
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