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How To Grow Marketing, Biz Dev Teams In A Tight Market

IP Law 360

Faced with fierce competition and rising operating costs, firms are feeling the pressure to build a well-oiled marketing and business development team that supports strategic priorities, but they’ll need to be flexible and creative given a tight talent market, says Ben Curle at Ambition.

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How to Use Social Media for Marketing Your Small Business

Legal Zoom

Using social media marketing can be very effective for small businesses. Here's a guide on how to get started.

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Law Firms Should Move From Reactive To Proactive Marketing

IP Law 360

Most law firm marketing and business development teams operate in silos, leading to an ad hoc, reactive approach, but shifting to a culture of proactive planning — beginning with comprehensive campaigns — can help firms effectively execute their broader business strategy, says Paul Manuele at PR Manuele Consulting.

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Navigating Book Copyright: Key Insights for Business Owners

Intepat

For business owners, publishers, and sellers, understanding copyright can prevent legal issues and ensure fair use of content. This article will walk you through the key aspects of copyright in India and the essential procedures every business owner should know. Why Should Business Owners Care About Copyright?

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Central Role of IP and Marketing in Business Design

azrights

This is one of the many misconceptions about IP that I’ve noticed since starting my business in 2004. If you design IP protection into the business through your agreements, choice of brand name and other identifiers you strengthen your position against the most common and damaging forms of copying in business.

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The digital markets act

Olartemoure Blog

The Digital Markets Act is a groundbreaking law from the European Union that regulates the performance of large online platforms (designated as gatekeepers) in the digital economy to guarantee fair competition, which started applying on 2 May 2023. It controls an important gateway for business users toward final consumers.

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Modern marketing: Six capabilities for multidisciplinary teams

McKinsey Operations

The business-as-usual approach to marketing is no longer sufficient. To succeed in modern marketing, professionals must develop broad skillsets and prioritize collaboration.

Marketing 102