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With time intellectualpropertymanagement has become a major aspect of business and growth. Companies frequently seek to grow their businesses or enter new markets by acquiring other companies, particularly those with intellectualproperty (IP) and/or technology. of such businesses.
Commercialization Through Franchising Franchising is essentially a subset of licensing whereby the owner of an intellectualproperty grants the franchisee to replicate the entire business concept in a different location. Franchising is commonly adopted to commercialise trademarks.
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