Business Confidentiality Copying False Advertising 
Technology & Marketing Law Blog
SEPTEMBER 9, 2022
The LoanStreet court didn’t even go that far with the “educational leaflet service” trick; it simply said that gripers ads that could damage a business’ reputation constitute a use in commerce, even when there’s zero commercial activity. Likelihood of Consumer Confusion. Reyes & Adler v.
Technology & Marketing Law Blog
NOVEMBER 28, 2022
To many trademark owners, it’s a simple decision to sue when the advertiser includes the trademark in the ad copy. More Posts About Keyword Advertising. Griper’s Keyword Ads May Constitute False Advertising (Huh?)–LoanStreet So why did I say the case was stupid? Allied Modular Building Systems, Inc.
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Technology & Marketing Law Blog
JUNE 8, 2024
Among other limits, the court refuses to enjoin the defendants’ keyword ad buys, though the restriction applies to trademark references in the ad copy: District courts in the Fifth Circuit have held that “in and of itself—using a competitor’s trademark as a Google AdWords or keyword does not constitute trademark infringement.”
Technology & Marketing Law Blog
AUGUST 30, 2023
It would be accurate to classify this ruling as another trademark owner loss in a competitive keyword advertising case, despite the fact that the trademark appears in the ad copy. Bye, Goff * Yet More Evidence That Keyword Advertising Lawsuits Are Stupid–Porta-Fab v. That is the most common outcome. LoanStreet v.
43(B)log
SEPTEMBER 7, 2021
Significantly, even intentional copying of a plaintiff’s trademark does not, standing alone, state a misrepresentation claim.” accused product another another The subsequent stipulation to a permanent injunction did not cover the registrations, but there is apparently a confidential settlement agreement that may have covered them.
Technology & Marketing Law Blog
JANUARY 8, 2024
the rival included ad copy telling consumers they were buying the trademark owner’s items when they weren’t. Bye, Goff * Yet More Evidence That Keyword Advertising Lawsuits Are Stupid–Porta-Fab v. Allied Modular * Griper’s Keyword Ads May Constitute False Advertising (Huh?)–LoanStreet LoanStreet v.
Technology & Marketing Law Blog
JUNE 29, 2022
The court says the fact that Slocum didn’t display its trademark in the ad copy might be a problem: a potential client using the Bart mark to search for Bart will obtain a result that does not clearly indicate that it belongs to the Slocumb Firm and not to Bart. –Adler v. Reyes & Adler v.
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