‘Fear of God’ and their Fear of Counterfeit: Taking Legal Action Against Fake E-commerce Sites
IPilogue
AUGUST 26, 2021
On July 26, 2021, the fashion brand ‘Fear of God’ publicized that they had filed a trademark and counterfeit lawsuit in Illinois in early July against several e-commerce sites operating in China. Counterfeit can deteriorate brands as consumers cannot be certain what they are purchasing, but the fight against counterfeit may never stop.
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