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Understanding the Basics: What are Trademarks and Service Marks?

JD Supra Law

In the realm of professional associations, establishing a strong and recognizable brand is crucial. Trademarks and service marks are essential tools that not only protect your association's brand but also enhance its reputation and credibility among members and the public.

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New Ruling Expands Trademark Owners’ Rights in Retail Space

JD Supra Law

Trademark lawyers are often asked: “What’s the difference between a trademark and a service mark?” In general, a trademark refers to a brand name used in connection with goods, while a service mark is one that is used in connection with the provision of services. By: Seyfarth Shaw LLP

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"A S LIVE FOREVER" Fails-to-Function as a Service Mark for Online Retail Store Services, Says TTAB

The TTABlog

The same applicant met the same fate in this attempt to register that same phrase for "Online retail store services featuring clothing, jewelry, bags, gifts, home goods, hats, blankets, mugs, belts, branded gift bags, floor mats, keychains, novelty toys for playing jokes, and pillows."

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Registered Vs. Unregistered Trademarks: What Businesses Need To Know

JD Supra Law

Trademarks — which can include words, phrases, symbols, designs, or a combination of these things — play a crucial role in establishing and protecting a brand’s identity: they help ensure that consumers can reliably identify the origin of a product or service, which can build brand loyalty and trust.

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Protect Your Goodwill: Allowing Third Parties to Use Your Trademarks

JD Supra Law

Insurers naturally allow their agents and other third parties to use their trademarks and service marks. But unless you set clear guidelines for third-party use of your brands, this can be risky.

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The Jiohotstar Domain saga

Selvam & Selvam Blog

However, this situation exemplifies domain squatting—where individuals/company register internet domains containing well-known brand names or company identifiers intending to sell them for profit. However, courts have consistently found that domain names act as extensions of a business’s identity, much like a storefront or brand logo.

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Understanding India’s Trademark Regime: A Simple Guide

IP and Legal Filings

In today’s world, the term “trademark” pops out in discussions pertaining to business and brand. Trademark refers to any sign, logo, word, phrase, or design that identifies and distinguishes the source of goods or services from others in the market. But what, exactly, is a trademark and why does it matter? What is a Trademark?