Plagiarism Today

AUGUST 5, 2021

2: Now Sony Music Sues Energy Drink Brand Bang Over Unlicensed Music in Social Media Videos. However, across all of their social media channels, they have uploaded various videos featuring their product but making unlicensed use of Sony’s music.

Social Media 246

Social Media Music Copyright Infringement Licensing 246

Erik K Pelton

AUGUST 5, 2022

The following is an edited transcript of my video When Should I Apply for Trademark Registration? At that time, if the business hasn’t protected the name already, now is the time to do it generally and to file for the registration at that point. What if you started using the brand name on social media?

Registration 147

Registration Trademark Social Media Branding 147

Erik K Pelton

SEPTEMBER 3, 2024

Obtaining a registration may be statistically more difficult, given the sheer number of existing registrations, and is therefore much more valuable. Obtaining a registration may be statistically more difficult, given the sheer number of existing registrations, and is therefore much more valuable.

Registration 130

Registration Trademark Social Media Branding 130

Erik K Pelton

JULY 1, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. If you have a registration, use the ® prominently with your brand. Be consistent in how you use your brand—your colors, your logo, your fonts—to help your brand stick in the minds of customers. Be authentic.

Brands 147

Brands Branding Branding Social Media 147

Erik K Pelton

AUGUST 27, 2024

The following is an edited transcript of Chapter 9 of my book video Building a Bold Brand: Registration: Better Late than Never Ideally, a business should protect its trademarks from the outset, filing as the brand launches or even earlier based on an intent-to-use the mark. Probably not!

Registration 130

Registration Business Social Media Trademark 130

Erik K Pelton

SEPTEMBER 29, 2020

It is never to late to try to take advantage of the many benefits of USPTO trademark registration. Even a business that has been operating for years without a trademark registration would generally benefit from trying to enhance the protection for the brand by finally registering it.

Registration 130

Registration Trademark Social Media Branding 130

Kashishipr

MARCH 23, 2022

When it comes to the term ‘cybersquatting,’ it refers to the phenomenon in which fraudulent entities use the internet domains of widely recognized brands and companies to extract benefits from their reputation and goodwill. How Cybersquatters Tarnish a Brand on Social Media.

Social Media 98

Social Media Trademark Registering Trademarks Branding 98

Erik K Pelton

OCTOBER 16, 2021

The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?” Today, I’ve distilled it down to seven keys for branding success. USE it properly.

Brands 147

Brands Branding Branding Social Media 147

Erik K Pelton

FEBRUARY 28, 2022

The following is an edited transcript of my video Trademark Registration: The Whole is Greater Than the Sum of Its Parts. And one very important application for our purposes is that when it comes to trademark registration and the protections created by it–the benefits created by it–the sum really is greater than the parts.

Registration 147

Registration Trademark Registering Trademarks Branding 147

Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

Brands 147

Brands Branding Branding Social Media 147

Erik K Pelton

MAY 12, 2021

The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners. For those of you who sell online, you’ve probably heard of the Amazon Brand Registry. We have worked with many, many clients who have participated in the Amazon Brand Registry or otherwise sellers on Amazon.

Brands 130

Brands Branding Branding Trademark 130

Technology & Marketing Law Blog

JUNE 20, 2024

The photo depicts two children (“Brave” is the one on the right) at the 1 Hotel in West Hollywood wearing the hotel’s branded robes. Reply to this comment with #sharemy1pic if you’re happy with us sharing your photo on our social channels.” June 14, 2024) The post Reusing Social Media Photos for Ads?

Social Media 105

Social Media Copyright Licensing Advertising 105

Erik K Pelton

SEPTEMBER 12, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. You want this consistency.

Brands 130

Brands Branding Branding Social Media 130

Erik K Pelton

JULY 16, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 3: Bold Brands are Everywhere. Bold brands, great trademarks, memorable logos, and witty slogans are all around us. Searching for a new brand name is difficult, but the extra effort and perseverance is absolutely worthwhile.

Brands 130

Brands Branding Branding Trademark 130

azrights

MAY 3, 2022

Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property. . The world of branding needs to change.

Brands 119

Brands Branding Branding Registration 119

LexBlog IP

JANUARY 14, 2022

Navigating Brand Protection and Trademarks for Social Media Influencers. Building a brand or business as an influencer on social media is not easy. Not only are you tasked with building a successful, recognizable brand, you’re building yourself as the brand. Trademark Benefits.

Social Media 52

Social Media Brands Branding Branding 52

Erik K Pelton

AUGUST 9, 2021

The returns from investing in trademark registration include. Increased protection online with social media, domain names, and Amazon. The post A brand’s R.O.T.I. Use of the ®. Appearing in the USPTO database 24/7. A stronger case against any infringers. A tangible asset that can be licensed or sold.

Trademark 147

Trademark Social Media Registration Branding 147

Erik K Pelton

MAY 23, 2022

But I’ve been following the world of gaming and eSports competitions for many years, and in fact, have been lucky enough to work with eSports teams and several gamers to protect their brands. I could go on, but you get the point. Some of these top gamers have taken steps to protect, but many have not.

Trademark 162

Trademark Social Media Branding Branding 162

Kashishipr

APRIL 27, 2022

Business companies across the globe understand the utmost importance of the internet and different social media platforms and are therefore enhancing their logo with unique visual effects and animation. The Indian Trademark Law and Motion Marks.

Registration 105

Registration Trademark Branding Branding 105

LexBlog IP

JULY 12, 2023

The new social media platform Threads was launched on July 5, 2023. As users rush to join the platform, brands should also prioritize claiming accounts in order to guarantee the availability of their choice names—and to prevent potential bad faith registrants. Threads is still nascent.

Social Media 52

Social Media Brands Branding Branding 52

Erik K Pelton

OCTOBER 28, 2022

I’ve been blessed over the years to be able to work with a lot of clients that are in the music industry – whether they’re performers, producers, music labels, music websites—all different aspects of the industry – to help protect their brands. That is the definition of what a brand is.

Trademark 147

Trademark Music Social Media Branding 147

JD Supra Law

MARCH 12, 2024

With the constant rise of counterfeiting, protecting one’s brand is now more important than ever. Many brand owners already take protective steps to protect their brands such as registering brands through trademark and copyright registrations and monitoring fraudulent use of said brands.

Brands 79

Brands Branding Branding Social Media 79

Kashishipr

AUGUST 17, 2022

When it comes to promoting, marketing, and advertising, social media is one of the most effective and powerful ways. Content creators and social media influencers work sincerely to build their reputation for expertise in specific industries, products, and topics. How to Ensure Compliance with IP?

Social Media 52

Social Media Intellectual Property Registration Branding 52

Erik K Pelton

MAY 10, 2021

A portfolio of trademarks entails multiple brand names, logo, slogans, and/or other source indicators protected by a business. Many, or even most, businesses have more than one trademark that could be protected – different brands, or a good slogan or logo.

Trademark 130

Trademark Social Media Branding Branding 130

Erik K Pelton

APRIL 22, 2024

The following is an edited transcript of my video 25 Benefits of Trademark Registration. It allows the owner to use the ® symbol, which conveys a brand’s status and helps ward off Infringers. You appear in the USPTO database, so when other brands are searching and clearing new names, it helps avoid conflicts.

Registering Trademarks 130

Registering Trademarks Trademark Registration Branding 130

Selvam & Selvam Blog

JULY 1, 2024

As brands have begun to increasingly rely on digital platforms to reach and engage with their target audience, the risk of unauthorized use of trademarks and the sale of counterfeit products has also grown. Unauthorized pages and posts on social media can dilute a brand’s goodwill and reputation and confuse consumers.

Social Media 52

Social Media Branding Brands Branding 52

JD Supra Law

JULY 12, 2023

The new social media platform Threads was launched on July 5, 2023. As users rush to join the platform, brands should also prioritize claiming accounts in order to guarantee the availability of their choice names—and to prevent potential bad faith registrants. By: Seyfarth Shaw LLP

Social Media 52

Social Media Brands Branding Branding 52

IIPRD

NOVEMBER 22, 2023

Introduction What separates long-established print and electronic media from social media is that it comes along with a bunch of techniques for its usage. These are tools that shaped social media to be more significant than the long-established medias. How can Influencers protect their IP?

Social Media 59

Social Media IP Intellectual Property Copying 59

Kashishipr

MAY 4, 2022

Additionally, they help the customers distinguish between brands and understand the quality of the products they buy. Trademarks also carry all the image and reputation a brand builds over the years. Have Proper Symbols of Trademark Registration & Ownership. They validate the source of products or services.

Social Media 105

Social Media Trademark Cease and Desist Registering Trademarks 105

IP and Legal Filings

APRIL 7, 2025

A trademark would be the asset that holds together a brand identity for a business, ensuring that its goods or services remain differentiated from others in the marketplace. They protect businesses against “Unfair Competition” by preventing others from using that equity of the trade brand.

Trademark 59

Trademark Branding Branding Brands 59

Erik K Pelton

MAY 2, 2022

You see, nonprofits have brands just like any other organization or business. To the world on the internet and social media and via newsletters that they might share updates with about their progress. To the world on the internet and social media and via newsletters that they might share updates with about their progress.

Trademark 147

Trademark Branding Branding Brands 147

Intepat

MARCH 25, 2025

INTRODUCTION A distinct scent has immense recall value and the potential to become a powerful identifier of a brand. Several luxury brands, including Tom Ford, Chanel, and Dior, annually invest millions into developing and marketing their signature perfumes. billion in 2025.

Copying 59

Copying Branding Branding Brands 59

Erik K Pelton

FEBRUARY 2, 2021

I was recently asked, “When is the best time to apply for trademark registration?” Whether that’s true is anyone’s guess, but regardless of how many centuries it’s been part of our vernacular, better late than never certainly rings true with trademark protection and registration.

Trademark 130

Trademark Registration Social Media Branding 130

Erik K Pelton

AUGUST 19, 2022

Because other parties, other people, other lawyers, search that database when they are going through the steps to clear new brand names, and they may come across your name and change their plans because they saw it. Having that registration also allows your brand to use the ®.

Trademark 147

Trademark Social Media Registration Branding 147

Erik K Pelton

SEPTEMBER 20, 2021

In the past, I’ve talked about some of the ways to keep a trademark strong over time, and some of the things that brand owners must do with their trademarks even after they’re registered. These are some great tips for monitoring for possible infringements of your brand.

Trademark 147

Trademark Social Media Branding Branding 147

Erik K Pelton

NOVEMBER 24, 2020

The following is an excerpt from my book, Building a Bold Brand. Showing others that you are protecting the blog name makes it a stronger brand and enhances its legal protections. Register the corresponding social media usernames on major social media sites. Trademark Tips for Blog Owners. Be creative.

Blogging 130

Blogging Trademark Social Media Branding 130

Erik K Pelton

MARCH 9, 2021

Then they received a cease-and-desist letter: another company had already registered the identical brand name for the identical services. So they not only had an unprotected trademark, they had skipped some critical steps in the brand protection process. But there’s also the damage to the brand that comes with the change.

Cease and Desist 130

Cease and Desist Trademark Social Media Branding 130