Why the USPTO Trademark Registration Process Is A Long and Winding Road
Erik K Pelton
AUGUST 20, 2024
The following is an edited transcript of Chapter 8 of my book video Building a Bold Brand: The Trademark Registration Process: A Long and Winding Road The trademark application process at the United States Patent and Trademark Office (USPTO) is generally long, complex, and full of deadlines. Patience is a virtue. Think it through.
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