What is influencer marketing?
McKinsey Operations
APRIL 10, 2023
Influencer marketing is a collaboration between popular social-media users and brands to promote brands’ products or services.
How to Water Your Brand for Growth
Erik K Pelton
MARCH 21, 2022
The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.
Branding 
147
147 Join 9,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
Common Law Trademarks: Protect Your Brand Without Registration
Corsearch
JANUARY 9, 2025
Building a brand is no small task. While many businesses go through the process of trademark registration , not every brand needs to take that route right away. Enter common law trademarks a practical way to secure certain rights to your brand from the moment you start using it, without the registration process or fees.
Branding 52
52 
Trade Dress Protection for Non-Traditional Marks in the Fashion Industry
IP and Legal Filings
DECEMBER 16, 2024
The fashion industry sector extends beyond simple trademarks, such as logos or brand names, but rather includes characteristics, including colour palettes, product forms, or even the structure of physical store spaces. In an aesthetic-driven industry, these marks are very important for differentiating one brand from another.
Branding 98
98 
Common Mistakes to Avoid When Registering a Trademark
IP and Legal Filings
NOVEMBER 12, 2024
Introduction Registration of a trademark is an important step toward building a brand on solid ground. Today, in a competitive marketplace, the difference between a successful strategy for the long-run has to do with brand identity. That should represent your brand and not explain it.
Trademark 97
97 
Sports and Intellectual Property Law in India
IP and Legal Filings
FEBRUARY 17, 2025
The Indian sports market, especially is a ground for rapid growth, with a die-hard fan base, and an ever-growing hunger for more, the market of sports is at the top of its game. Almost every facet of the sports industry is now being tapped into and marketed and Intellectual Property are valuable assets for these marketing tactics.
How Duracell Uses Trademarks and Trade Dress to Fight Counterfeits | IPWatchdog Unleashed
IP Watchdog
DECEMBER 10, 2024
During our conversation we begin by briefly talking about patent strategy, but then move quickly to brand protection, trademarks, trade dress and effectively working with customs agencies around the world. This week my conversation is with Leo White, who is Chief IP Counsel and Associate General Counsel for The Duracell Company.
Trademark 98
98 
5 Free Ways to Strengthen Any Brand
Erik K Pelton
SEPTEMBER 12, 2023
The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. You want this consistency.
Branding 130
130 
WWE’s Latest Trademark Filings: Control, Branding, and the Business of Wrestling
Nelligan Law
FEBRUARY 21, 2025
The latest batch of potential NXT stars features names that sound like they could belong to action movie protagonists, luxury cologne brands, or the cast of a high-budget Netflix drama. Osiris Griffin feels like an ancient warrioror maybe a sneaker brand. sounds like a name with real marketing potential.
Branding 52
52 
Omi in a Hellcat Sued Again, This Time Over Pirate IPTV Brand ‘Reloaded’
TorrentFreak
APRIL 12, 2022
Carrasquillo’s ‘Reloaded’ IPTV Branding. Carrasquillo operated several IPTV services, variously branded Reboot, Gears TV, Reloaded and Gears Reloaded but with those no longer in operation, he needed to make money in other ways. Company Claims Ownership of ‘Reloaded’ Trademark.
Branding 142
142 
When Can Two Identical Brand Names Coexist
Erik K Pelton
JANUARY 4, 2024
The following is an edited transcript of my video When Two Identical Brand Names Coexist People often have the mistaken impression that a trademark has to be completely unique in the universe. That would have a real limiting effect on the number of brands that are out there because Apple, for instance, is in the name for many businesses.
Branding 130
130 
Great Trademarks are Everywhere, You Just Have to Looks (Building a Bold Brand Chapter 3)
Erik K Pelton
JULY 16, 2024
The following is an edited transcript of my book video Building a Bold Brand Chapter 3: Bold Brands are Everywhere. Bold brands, great trademarks, memorable logos, and witty slogans are all around us. Searching for a new brand name is difficult, but the extra effort and perseverance is absolutely worthwhile.
Branding 130
130 
LimeWire Founder “Not Thrilled” That ‘Strangers’ Exploit the Brand for NFT Marketplace
TorrentFreak
MARCH 16, 2022
In a world that’s dominated by viral social media posts and catchy headlines, branding is everything. Last week we noticed that one of the most iconic file-sharing brands was making headlines once again. The original trademarks have expired and the NFT website uses a new logo, so they can use the brand. LimeWire Comeback?
Branding 145
145 
Pirate IPTV Providers “Exploit PayPal, Mastercard & Visa Branding”
TorrentFreak
JANUARY 8, 2022
Pirates Expolit Payment Processor Branding. According to AAPA, among other things the inclusion of payment processor logos on payment portals gives them an air of legitimacy while damaging the processors’ brands. PayPal is committed to finding a workable solution to combat piracy’s impact on the industry and on their brand.
Branding 144
144 
The Madrid Protocol: Streamlining International Trademark Registration
IP and Legal Filings
DECEMBER 3, 2024
This blog will examine the features, benefits, effective functioning, and strategies on how best to use the Madrid Protocol to protect the brand globally. Separate applications for trademarks are still required for those markets. Such a process engages the company in the efficient allocation of resources in terms of market expansion.
Registration 97
97 
Livehd7 Sports Piracy Network Shut Down By ACE, But Not For the First Time
TorrentFreak
OCTOBER 30, 2024
While players such as StreamEast currently receive twice as many monthly visits, Livehd7 sites are mostly presented in Arabic so are directly relevant to the MENA market. Around September 18, 2023, various Livehd7-branded domain names began diverting to the ACE anti-piracy portal, including the following: livehd7i.com, livehd77.net,
Branding 111
111 
Game Companies List ‘FitGirl-Repacks’ as a Key Piracy Threat
TorrentFreak
OCTOBER 20, 2024
The Entertainment Software Association ( ESA ) has submitted its latest overview of “ Notorious Markets ” to the Office of the US Trade Representative (USTR). These submissions serve as input for the USTR’s yearly overview of piracy ‘markets’ which helps to shape the U.S. Government’s global copyright enforcement agenda going forward.
Copying 124
124 
[Video] The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing – Part 1 (Archive)
JD Supra Law
DECEMBER 27, 2024
While influencer marketing has become popular in the creator space, it doesnt come without risks. From IP infringement to FTC compliance, Scott Hervey and Jessica Marlow discuss the key issues surrounding brand endorsement deals in this archive two-part episode of The Briefing. By: Weintraub Tobin
Social Media 73
73 
Landmark Trademark Battles: Shaping Brand Protection Globally and in India
IP and Legal Filings
SEPTEMBER 12, 2024
Protection of trademarks is important for the following reasons: Preservation of brand identity Prevention of customer confusion Business investment protection Fair Competition Innovation in branding Famous infringement cases within the areas of intellectual property underline complex legal issues and stakes involved. Dongre and Ors.
Branding 98
98 
The impact of Geographical Identification tags on Indian local markets and economies
IP and Legal Filings
SEPTEMBER 26, 2024
Geographical indications bring a sense of security that protects unique property that belongs to a particular geographical location, increasing its value in the market. By throwing more light on the market economy and local market, it can be noted that G.I. tags have a significant impact.
Marketing 105
105 
Manu Bhaker’s Olympics Victory: Do Brands Violate Publicity Rights by Putting out Congratulatory Posts?
SpicyIP
AUGUST 2, 2024
Image from here Manu Bhaker’s Olympics Victory: Do Brands Violate Publicity Rights by Putting out Congratulatory Posts? Moment marketing” refers to a strategy where brands can take advantage of ongoing events to gain relevance, and especially for some of the sheen of patriotic athletic victories to wear off on them.
Branding 105
105 
U.S. Trade Representative Lists the Most Notorious Piracy Threats
TorrentFreak
JANUARY 8, 2025
The United States Trade Representative ( USTR ) published its annual Out-of-Cycle Review of Notorious Markets a few hours ago. This brand has been around for many years as new versions typically come online when others are taken offline. — A copy of the USTRs 2024 Review of Notorious Markets is available here (pdf).
Reporting 107
107 
THE REVERSE CONFUSION THEORY: AN EXCEPTION TO DOCTRINE OF PRIOR USE
Intepat
FEBRUARY 3, 2025
” While countries like China focus on the “first to file” rule, India gives more importance to those who first use a trademark in the market. When we think about trademark disputes, we often imagine a small company trying to imitate a bigger, well-known brand. What Is Reverse Confusion Theory? AZ Tech (India) v.
Branding 59
59 
Announcing the Seventh Edition of Advertising & Marketing Law Casebook by Tushnet & Goldman
Technology & Marketing Law Blog
JULY 23, 2024
Rebecca Tushnet and I are pleased to announce the seventh edition of our casebook, Advertising & Marketing Law: Cases & Materials. The post Announcing the Seventh Edition of Advertising & Marketing Law Casebook by Tushnet & Goldman appeared first on Technology & Marketing Law Blog. Price: $12 * Kindle.
Editing 98
98 
Men Arrested in Magis TV Piracy Raids Also Face Malicious Software Charges
TorrentFreak
NOVEMBER 14, 2024
There are dozens of recognizable brands in the illegal streaming market, all jostling for position in a chaotic market where trademarks are copied even more readily than movies or live TV streams. In Latin America, one brand stands out more than most, and not just because it has a bright orange logo.
Branding 103
103 
[Video] The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing – Part 2 (Archive)
JD Supra Law
JANUARY 3, 2025
In part 2 of our social media marketing series, Scott Hervey and Jessica Marlow deep dive into the unique legal risks brands face when navigating social media. From FTC compliance to IP infringement and content clearance, discover the essentials for protecting your brand in the digital age on this archive episode of The Briefing.
Social Media 65
65 
[Audio] (Podcast) The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing – Part 2 (Archive)
JD Supra Law
JANUARY 3, 2025
In part 2 of our social media marketing series, Scott Hervey and Jessica Marlow deep dive into the unique legal risks brands face when navigating social media. From FTC compliance to IP infringement and content clearance, discover the essentials for protecting your brand in the digital age on this archive episode of The Briefing.
Social Media 65
65 
ZEO v/s EZIO: Trademark Lessons on Passing Off and the Use of House Marks
SpicyIP
FEBRUARY 4, 2025
Mahindra, Tanishka Goswami analyzes the Court’s findings on the importance of house marks in infringement assessment, and the nature of the relevant market. Explaining the recent Delhi High Court decision in Gensol v. Tanishka is an advocate at the High Court of MP. Her previous posts can be found here. 3000 crores.
Trademark 107
107 
How to Combat Infringement Surges During the Holiday Season
Corsearch
JANUARY 31, 2025
For many brands, the holiday season brings a surge of infringements on across marketplaces and social media. To keep up with this increased seasonal activity, its critical that brand protection strategies are both flexible and targeted to priority platforms.
Social Media 59
59 
[Audio] (Podcast) The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing – Part 1 (Archive)
JD Supra Law
DECEMBER 27, 2024
While influencer marketing has become popular in the creator space, it doesnt come without risks. From IP infringement to FTC compliance, Scott Hervey and Jessica Marlow discuss the key issues surrounding brand endorsement deals in this archive two-part episode of The Briefing. By: Weintraub Tobin
Social Media 65
65 
Unauthorized Seller Reviews—Another Tool to Combat Unauthorized Sellers and Protect Your Brand
JD Supra Law
AUGUST 22, 2024
Unauthorized sellers can damage your brand in many ways. Unauthorized sellers provide poor customer service, use poor or incorrect content and marketing assets, and lack knowledge and expertise about your products, which can lead to negative consumer reviews of your products that harm your brand. By: K&L Gates LLP
Branding 84
84 
The Plagiarism of Fast Fashion
Plagiarism Today
AUGUST 11, 2021
” Prado was talking about the “fast fashion” brand Shein. The wildly popular brand is famed for its imitations of popular, luxury items at bargain-basement prices. For example, items that may sell on Prado’s website for up to $300 typical appear as copies on Shein’s app for less than $20.
Plagiarism 264
264 
Virtual Tug-Of-War: The Importance of Clarifying Ownership of Branded Social Media Accounts
JD Supra Law
JULY 16, 2024
Social media has revolutionized the ways in which brands target and market to consumers and the value of successful social media pages has become increasingly recognized, resulting in disputes over the ownership of these “assets.”. By: ArentFox Schiff
Social Media 84
84 
A Trademark Clash Over Cider
Biswajit Sarkar Copyright Blog
JANUARY 29, 2025
London, UK A fizzing legal battle is brewing in the Intellectual Property world as Thatcher Cider, a renowned British cider brand, locks horns with supermarket giant Aldi over an alleged Trade Mark infringement. However, the High Court ruled in Aldis favour.
Trademark 52
52 
LimeWire to Return to Sell NFTs
Plagiarism Today
MARCH 9, 2022
In their statement, Julian Zehetmayer said, “We’ve obviously got this great mainstream brand that everybody’s nostalgic about. Even as the NFT market has grown to billions of dollars, public perception remains very low. We thought we needed to build a real mainstream user experience as well.”
Cease and Desist 246
246 
[Video] Bringing Your Cannabis Brand to New York
JD Supra Law
NOVEMBER 20, 2024
New York's cannabis market is rapidly growing, with consumer demand increasing for all product types. Watch this on-demand session with Vicente attorneys and special guests from cannabis and hemp brands Wyld and Eaton Botanicals as they discuss. If you're exploring an expansion into the Empire State, now is the time to make moves.
Branding 73
73 
3 Count: Reggaetón Wars
Plagiarism Today
JANUARY 11, 2023
The original lawsuit was filed against luis Fonsi, the original performer of Despacito , alleging that the hit song made an unlawful use of their 1989 riddim entitled Fish Market (better known as Poco Man Jam ). 3: Zara Sues “Responsible” Brand Thilikó for “Passing Off” Zara Wares, Photos as its Own.
Reporting 246
246 
Is Your Super Bowl Marketing Campaign Playing by the Rules? 5 Tips to Help You Avoid Getting a Penalty
JD Supra Law
FEBRUARY 1, 2024
With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by the National Football League (NFL) more closely than a shutdown corner on a wide receiver. By: Foster Garvey PC
Getting the Most out of Brand Partnerships with Artists.Lawfully
JD Supra Law
NOVEMBER 27, 2024
In today’s dynamic market, brand partnerships with artists and musicians have become a powerful strategy for companies looking to enhance their visibility and connect with active and aligned audiences. These campaigns can also benefit artists looking to better understand their audience and drive engagement. By: BakerHostetler
Branding 70
70 
‘Notorious’ Pirate IPTV Service MagisTV Applies for US Trademark and Rebrands
TorrentFreak
JANUARY 14, 2025
Latin America is no exception to this trend but unlike other regions, one pirate streaming brand clearly stands out, MagisTV. While some of these might be related, the name is also used by unrelated entities, simply because the brand has become synonymous for pirate IPTV. Last week, the Office of the U.S. This includes magistv.la
Trademark 56
56 
The Coming Copyright/Trademark Storm for NFTs
Plagiarism Today
FEBRUARY 7, 2022
A week before that, French luxury brand Hermes began legal proceedings against an NFT artist who used their names and bags. While that may be scary for the marketplace, it may be precisely what is needed for the market to enjoy any mainstream success. One thing is becoming apparent, a legal reckoning is coming for NFTs.
Cease and Desist 264
264 
I'm Not Dead Yet! NYT Connections Puzzle Snafu and How to Prevent Genericide
JD Supra Law
NOVEMBER 1, 2024
Popular brands face attacks from all sides, from competitors trying to chip away at market share, to bad actors seeking to profit from counterfeit or knockoff products. However, one lesser-known threat arises when your brand becomes so famous that the trademark becomes synonymous with the product category.
Branding 122
122 
Bridging Borders: How Customs Laws Shape Trademark Protection in India
IP and Legal Filings
JANUARY 8, 2025
The Trademarks Act, 1999, gives trademark protection to the identity of brands. An Insight into the Nexus between Customs and Trademark Laws Trademark laws protect the identity of brands through exclusive rights granted to the owners of registrations.
Trademark 59
59 
Tilbury Battles Beauty Dupes with Marketing Savvy—But IP Still Matters
JD Supra Law
JANUARY 16, 2025
Charlotte Tilbury is responding to the growing trend of beauty copycats, or dupes, with a sharp focus on marketing. Last month, cosmetics and beauty brand e.l.f. avoided liability for duping competitor Benefits Roller Lash mascara. By: Fenwick & West LLP
Marketing 62
62 
Let's personalize your content