IAM Magazine

NOVEMBER 2, 2022

If a foreign brand does not have a corresponding Chinese brand name or is popular in the Chinese market but does not have a Chinese name, consumers may proactively give the brand a nickname that they think is fun according to the foreign language pronunciation or composition of the foreign brand name.

Brands 98

Brands Branding Branding Marketing 98

Erik K Pelton

DECEMBER 4, 2020

Bold brands are a bridge, linking creative marketing and solid legal protection. For more on Building a Bold Brand , see my recently published book. The post Peltonism: Bold brands are a bridge, linking creative marketing and solid legal protection appeared first on Erik M Pelton & Associates, PLLC.

Brands 130

Brands Branding Branding Marketing 130

Corsearch

NOVEMBER 6, 2024

In an environment where brands face escalating online threats and fragmented data, data-led insights empower teams to proactively identify risks, measure impact, and strengthen brand protection strategies. The modern challenges in brand protection Brand protection has evolved into a complex, high-stakes challenge.

Brands 59

Brands Branding Branding Marketing 59

JD Supra Law

APRIL 5, 2024

Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 Delve into the legal terrain of influencer marketing from IP infringement risks to FTC guidelines compliance.

Social Media 73

Social Media Brands Branding Branding 73

JD Supra Law

APRIL 5, 2024

Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 Delve into the legal terrain of influencer marketing from IP infringement risks to FTC guidelines compliance.

Social Media 75

Social Media Brands Branding Branding 75

McKinsey Operations

APRIL 10, 2023

Influencer marketing is a collaboration between popular social-media users and brands to promote brands’ products or services.

Marketing 144

Marketing Marketing Social Media Branding 144

Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

Brands 147

Brands Branding Branding Social Media 147

Erik K Pelton

SEPTEMBER 12, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. You want this consistency.

Brands 130

Brands Branding Branding Social Media 130

Erik K Pelton

JULY 16, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 3: Bold Brands are Everywhere. Bold brands, great trademarks, memorable logos, and witty slogans are all around us. Searching for a new brand name is difficult, but the extra effort and perseverance is absolutely worthwhile.

Brands 130

Brands Branding Branding Trademark 130

Erik K Pelton

JANUARY 4, 2024

The following is an edited transcript of my video When Two Identical Brand Names Coexist People often have the mistaken impression that a trademark has to be completely unique in the universe. That would have a real limiting effect on the number of brands that are out there because Apple, for instance, is in the name for many businesses.

Brands 130

Brands Branding Branding Editing 130

JD Supra Law

NOVEMBER 6, 2024

The Adult-Use Processor Type 3 Branding license (Brand License) authorizes the license holder to market their brand(s) in New York State's adult-use cannabis market by entering into white labeling agreements with other licensed adult-use processors. By: Vicente LLP

Brands 61

Brands Branding Branding Licensing 61

Corsearch

NOVEMBER 15, 2024

For pharmaceutical companies, protecting brands and patient safety has never been more important — or more challenging. This blog explores the evolving threat landscape facing pharma brands and how a combination of brand protection technology and end-to-end investigations can effectively mitigate these risks.

Brands 52

Brands Branding Branding Social Media 52

Corsearch

OCTOBER 6, 2023

Discover the place where creativity meets compliance and harness the power of ChatGPT and TrademarkNow in generating unique, legally cleared brand and product names and taglines with ease. While many seasoned marketing and branding agency professionals are very sensitive to potential legal issues, none of us can be all things to all people.

Brands 59

Brands Branding Branding Marketing 59

IP and Legal Filings

SEPTEMBER 12, 2024

Protection of trademarks is important for the following reasons: Preservation of brand identity Prevention of customer confusion Business investment protection Fair Competition Innovation in branding Famous infringement cases within the areas of intellectual property underline complex legal issues and stakes involved. Dongre and Ors.

Brands 94

Brands Branding Branding Trademark 94

Corsearch

JANUARY 23, 2024

However, whilst international trade fosters economic growth and exchange, it also creates opportunities for grey market goods to emerge. Authentic products are being diverted from authorized channels and sold outside of the manufacturer’s control, posing significant challenges for brands, retailers, and consumers alike.

Marketing 59

Marketing Marketing Social Media Brands 59

IP and Legal Filings

SEPTEMBER 26, 2024

Geographical indications bring a sense of security that protects unique property that belongs to a particular geographical location, increasing its value in the market. By throwing more light on the market economy and local market, it can be noted that G.I. tags have a significant impact.

Marketing 97

Marketing Marketing Brands Branding 97

Traverse Legal Blog

MARCH 3, 2021

There is an increasing number of brands, talent agencies, and influencers looking to leverage influencer marketing. Celebrities, Influencers, Talent Agents, Marketing Agencies & Brands. We represent agencies, marketing agencies trying to line up influencer campaigns for their clients, for brands.

Marketing 81

Marketing Marketing Brands Branding 81

Traverse Legal Blog

MARCH 25, 2022

In this video, Blockchain attorney Enrico Schaefer identifies key legal issues every brand, marketing agency, or project point person needs to be thinking about before launching an NFT project for a company. Are major brands are dropping NFTs? What big brand names are dropping NFTs? You are a brand interested in NFTs.

Brands 126

Brands Branding Branding Contracts 126

Erik K Pelton

JULY 12, 2021

We recently revisiting our own branding here at Erik M. Pelton & Associates and undertook the exercise to create Style Guide & Brand Guidelines. As you can see below, the guide summarize our core brand elements – logos, names, slogans – and how to use them – symbols, color specifications, and more.

Brands 130

Brands Branding Branding Marketing 130

Kashishipr

JANUARY 19, 2022

The form of intangible property comprising of skillsets, know-how, business ideas, and strategies have helped in the development and generation of the transborder reputation of several brands. Noting the Difference between a Brand and a Trademark. A trademark can be inclusive of the brand name or something completely different as well.

Marketing 105

Marketing Marketing Trademark Brands 105

JD Supra Law

SEPTEMBER 11, 2024

Capitalizing on these changes is critical for cannabis proprietors to elevate and grow their brands in the expanding cannabis market. As previously posted, cannabis trademarks remain federally registrable with many goods and services, such as. By: Clark Hill PLC

Brands 68

Brands Branding Branding Registration 68

43(B)log

JUNE 10, 2024

4, 2024) Finding Zesty Paws’ “#1 Brand” claim literally false, the court grants a preliminary injunction despite Zesty Paws’ attempt to create a factual dispute about what a “brand” is. Nutramax and Zesty Paws are direct competitors in the pet supplement market. A brand can be a limping mark!) Nutramax Labs.,

Brands 72

Brands Branding Branding Marketing 72

JD Supra Law

AUGUST 22, 2024

Unauthorized sellers can damage your brand in many ways. Unauthorized sellers provide poor customer service, use poor or incorrect content and marketing assets, and lack knowledge and expertise about your products, which can lead to negative consumer reviews of your products that harm your brand. By: K&L Gates LLP

Brands 75

Brands Branding Branding Marketing 75

SpicyIP

AUGUST 2, 2024

Image from here Manu Bhaker’s Olympics Victory: Do Brands Violate Publicity Rights by Putting out Congratulatory Posts? Moment marketing” refers to a strategy where brands can take advantage of ongoing events to gain relevance, and especially for some of the sheen of patriotic athletic victories to wear off on them.

Brands 102

Brands Branding Branding Personality Rights 102

Erik K Pelton

MAY 12, 2021

The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners. For those of you who sell online, you’ve probably heard of the Amazon Brand Registry. We have worked with many, many clients who have participated in the Amazon Brand Registry or otherwise sellers on Amazon.

Brands 130

Brands Branding Branding Trademark 130

Erik K Pelton

AUGUST 23, 2020

The following is an excerpt from my book, Building a Bold Brand. Coming up with a great brand name for a new business, new product, or. There are a few naming concepts that are great sources of bold brands. protections and powerful branding. Clicksuasion (podcast about business and marketing). PROVOCATIVE PHRASES.

Brands 130

Brands Branding Branding Business 130

Erik K Pelton

FEBRUARY 16, 2021

Are you investing in the stock market or other investment vehicles? Erik strongly believes that investing in your brand protection can yield significant benefits and results. The post Invest in Your Brand Protection and Watch it Grow appeared first on Erik M Pelton & Associates, PLLC.

Brands 130

Brands Branding Branding Marketing 130

Erik K Pelton

MARCH 22, 2021

The following is an edited transcript of my video, Invest in Your Brand Protection and Watch it Grow. I’m going to spare you the disclaimers here, but I want to talk about how investing in brand protection can be just like a successful investment in the stock market or a savings account over time.

Brands 130

Brands Branding Branding Editing 130

azrights

MAY 3, 2022

Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property. . The world of branding needs to change.

Brands 119

Brands Branding Branding Registration 119

Technology & Marketing Law Blog

JULY 23, 2024

Rebecca Tushnet and I are pleased to announce the seventh edition of our casebook, Advertising & Marketing Law: Cases & Materials. The post Announcing the Seventh Edition of Advertising & Marketing Law Casebook by Tushnet & Goldman appeared first on Technology & Marketing Law Blog. Price: $12 * Kindle.

Editing 93

Editing Advertising Advertising Marketing 93

IP and Legal Filings

JUNE 14, 2023

Introduction It often happens that a company’s trademark is confused with its brand and on top of that, the brand name or trade name. A company’s brand on the other hand only exists intangibly, in the minds of the public. This resulted in the creation of brand names and, eventually, trademark protection for brands.

Marketing 52

Marketing Marketing Intellectual Property Branding 52

JD Supra Law

JULY 16, 2024

Social media has revolutionized the ways in which brands target and market to consumers and the value of successful social media pages has become increasingly recognized, resulting in disputes over the ownership of these “assets.”. By: ArentFox Schiff

Social Media 82

Social Media Ownership Brands Branding 82

Erik K Pelton

MARCH 8, 2022

Far and away, the worst marketing mistake I ever made was paying money – several thousand dollars – to be on Forbes radio on airplanes more than a decade ago. was the worst marketing mistake I’ve ever made. The post The worst marketing mistake I ever made appeared first on Erik M Pelton & Associates, PLLC.

Marketing 113

Marketing Marketing Brands Branding 113

JD Supra Law

MAY 1, 2024

While the general commercial real estate markets have faced more than a year of raising interest costs, fewer deals, and economic uncertainty, the branded-residences sector has not only remained resilient but also has continued to experience sustained growth. By: Goodwin

Brands 63

Brands Branding Branding Marketing 63

IPilogue

SEPTEMBER 16, 2021

“That which we call a rose by any other name would smell as sweet” … but would that which we call a brand by any other name be as hype? Founded in 2016, Los Angeles-based streetwear brand formerly known as Chinatown Market offers everything you’d need to fit in on Fairfax Avenue. Photo from Market.

Marketing 105

Marketing Marketing Brands Branding 105

JD Supra Law

SEPTEMBER 30, 2024

As challenging global market conditions linger, fashion brands and retailers in need of liquidity are exploring ways to extract cash from their brand portfolios without divesting entirely. In this article, we consider a popular approach in corporate transactions in the UK fashion industry. By: Katten Muchin Rosenman LLP

Brands 68

Brands Branding Branding Licensing 68

Velocity of Content

APRIL 6, 2022

CCC is proud to be recognized for our Velocity of Content blog and podcast in the “Branded Blog” and Branded Podcast” categories as part of PR Daily’s Content Marketing Awards. PR Daily’s Content Marketing Awards celebrates the best work from organizations, agencies and independent consultants.

Marketing 98

Marketing Marketing Blogging Brands 98