Traverse Legal Blog
MARCH 21, 2025
While these can be negative situations by the platforms themselves, a more serious issue occurs when third parties steal your market share and affect your revenue. They drive down your prices, confuse customers, and can seriously damage a brand’s reputation. Your return on investment from vigorous brand enforcement is real.
McKinsey Operations
APRIL 10, 2023
Influencer marketing is a collaboration between popular social-media users and brands to promote brands’ products or services.
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Erik K Pelton
MARCH 21, 2022
The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.
Corsearch
JANUARY 9, 2025
Building a brand is no small task. While many businesses go through the process of trademark registration , not every brand needs to take that route right away. Enter common law trademarks a practical way to secure certain rights to your brand from the moment you start using it, without the registration process or fees.
IP and Legal Filings
DECEMBER 16, 2024
The fashion industry sector extends beyond simple trademarks, such as logos or brand names, but rather includes characteristics, including colour palettes, product forms, or even the structure of physical store spaces. In an aesthetic-driven industry, these marks are very important for differentiating one brand from another.
Corsearch
NOVEMBER 15, 2024
For pharmaceutical companies, protecting brands and patient safety has never been more important — or more challenging. This blog explores the evolving threat landscape facing pharma brands and how a combination of brand protection technology and end-to-end investigations can effectively mitigate these risks.
IP and Legal Filings
NOVEMBER 12, 2024
Introduction Registration of a trademark is an important step toward building a brand on solid ground. Today, in a competitive marketplace, the difference between a successful strategy for the long-run has to do with brand identity. That should represent your brand and not explain it.
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