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How to enforce trademark rights

Erik K Pelton

The following is an edited transcript of Chapter 17 of my book video Building a Bold Brand: Enforcement vs. Others An important tool to keep a brand strong and legally protected is to deal with infringement situations when they arise, whether you are the accuser or the alleged infringer. Then, talk to an informed attorney.

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How Brands Can Fight Back Against Grey Market and Counterfeit Sellers on Amazon 

Traverse Legal Blog

They drive down your prices, confuse customers, and can seriously damage a brand’s reputation. With the right legal protections and smart strategies, you can keep control of your brand, protect your pricing, and ensure customers get exactly what they paid for. Your return on investment from vigorous brand enforcement is real.

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Second Circuit Rebukes District Court in Two-Decade Old Patsy’s Pizza Litigation

IP Watchdog

Patsy's Brand, Inc., the United States Court of Appeals for the Second Circuit ordered that the June 4, 2020 judgment of the United States District Court for the Southern District of New York be vacated for not complying with the Second Circuit’s mandate, with judgment being entered for Patsy’s Brand and the case dismissed.

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EMP&A Accepting Summer 2025 Intern Applications

Erik K Pelton

Pelton & Associates (EMP&A) is a boutique firm focusing on intellectual property protection for businesses and brands, including trademark and copyright applications, trademark disputes, matters with the Trademark Trial and Appeal Board, trademark clearance searches, and other matters.

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Having Trademark Registration is Like Double Insurance for Your Brand

Erik K Pelton

The following is an edited transcript of my video, Having Trademark Registration is Like Double Insurance for Your Brand. Trademark registration, believe it or not, is just like that insurance and that smoke detector and fire extinguisher for your brand. I’ve talked about that a lot. The database works 24/7, 365.

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Trademark Registration Gives a Brand Double Protection

Erik K Pelton

Trademark registration is such a valuable tool to protect a brand that it actually offers double protection, both before and after an incident occurs, should one happen. As you can see, registration is a tremendous value, protecting a brand on both the front end and the back end.

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T-254/20: who owns the Soviet brands?

The IPKat

Louis-Michel enjoys researching Soviet brands The dispute arose when “ Krasny Oktyabr ”, a Russian confectionary company, registered an EU trade mark (EUTM) in Class 30 for a figurative sign representing a lobster. It is precisely this notion of “national [Soviet] heritage” that lies behind all the litigation.

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