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While these can be negative situations by the platforms themselves, a more serious issue occurs when third parties steal your market share and affect your revenue. They drive down your prices, confuse customers, and can seriously damage a brand’s reputation. Your return on investment from vigorous brand enforcement is real.
This week my conversation is with Leo White, who is Chief IP Counsel and Associate General Counsel for The Duracell Company. During our conversation we begin by briefly talking about patent strategy, but then move quickly to brand protection, trademarks, trade dress and effectively working with customs agencies around the world.
The fashion industry sector extends beyond simple trademarks, such as logos or brand names, but rather includes characteristics, including colour palettes, product forms, or even the structure of physical store spaces. In an aesthetic-driven industry, these marks are very important for differentiating one brand from another.
Introduction Registration of a trademark is an important step toward building a brand on solid ground. Whether you are a startup founder, an entrepreneur, or an IP professional, knowledge of these areas can save you time and resources. That should represent your brand and not explain it.
For pharmaceutical companies, protecting brands and patient safety has never been more important — or more challenging. This blog explores the evolving threat landscape facing pharma brands and how a combination of brand protection technology and end-to-end investigations can effectively mitigate these risks.
With Gen Zs growing influence on global eCommerce, their attitudes toward counterfeiting present both a challenge and an opportunity for brands. In his previous role as Head of Digital IP Enforcement for Tommy Hilfiger , Alastair lead the global strategic operations for brand protection, encompassing both online and offline actions.
Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property. . Choosing the Brand Name.
This blog will examine the features, benefits, effective functioning, and strategies on how best to use the Madrid Protocol to protect the brand globally. Separate applications for trademarks are still required for those markets. Such a process engages the company in the efficient allocation of resources in terms of market expansion.
These strategies are reshaping consumer perceptions of counterfeit goods and creating significant challenges for brand owners. This blog explores the threat of counterfeit hauls and livestreams, as first detailed in our Brand Protection: The Social Media Threat eBook.
As a TV broadcaster, Sky has an exceptional view of the legal subscription TV market and how the illegal IPTV market encroaches on that. As an ISP that supplies 20% of the market, Sky’s view of its own customers using Sky Broadband to pirate Sky’s pay TV content is a persistent irritant that comes with the territory.
As Episode 6 of Dragons Den swept onto our screen, I was eager to see how Intellectual Property (IP) would sizzle into the episode. If youre starting your IP protection journey you should carefully weigh up these options - our IP Health Check is a great place to start!
The dramatic rise in e-commerce in the last two decades saw many brand and business owners struggling to safeguard their Intellectual Property (IP) assets in cyberspace, starting from domain names and then going onto social media handles. IP Challenges in the Metaverse.
Thank you for reading the July 2022 issue of Sterne Kessler's MarkIt to Market® newsletter. We also highlight recent accolades for our Trademark & Brand Protection practice from Who's Who Legal and "IP Stars." This month, we discuss a recent precedential TTAB decision regarding product configuration marks.
” While countries like China focus on the “first to file” rule, India gives more importance to those who first use a trademark in the market. When we think about trademark disputes, we often imagine a small company trying to imitate a bigger, well-known brand. What Is Reverse Confusion Theory? AZ Tech (India) v.
Touker Suleyman makes a sound observation: once the market has been established, overseas manufacturers may undercut to compete for sales. Kelsang responds that the market for the product is yet to be properly established. They claim this would be through marketing and education. Could Chakow be the pioneers?
IP House Opens Doors These actions were coordinated under the lead of MPA’s chief global anti-piracy director Jan Van Voorn, whose name also appeared prominently in over a hundred subpoena requests that were filed on behalf of ACE. Big Names, Big Numbers, Big Business IP House is no ordinary anti-piracy startup.
Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 Delve into the legal terrain of influencer marketing from IP infringement risks to FTC guidelines compliance.
Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 Delve into the legal terrain of influencer marketing from IP infringement risks to FTC guidelines compliance.
In this episode, I tuned into all things Intellectual Property (IP) whilst taking notes of a few businesses that would certainly be useful in my own life! Eye-catching eats One of the first things that struck me was the eye-catching branding across Doughboys products. Their logo and colours really capture the artisan and Italian feel.
For many brands, the holiday season brings a surge of infringements on across marketplaces and social media. To keep up with this increased seasonal activity, its critical that brand protection strategies are both flexible and targeted to priority platforms.
INTRODUCTION A distinct scent has immense recall value and the potential to become a powerful identifier of a brand. Several luxury brands, including Tom Ford, Chanel, and Dior, annually invest millions into developing and marketing their signature perfumes. billion in 2025.
While influencer marketing has become popular in the creator space, it doesnt come without risks. From IP infringement to FTC compliance, Scott Hervey and Jessica Marlow discuss the key issues surrounding brand endorsement deals in this archive two-part episode of The Briefing. By: Weintraub Tobin
Big-name celebrities like Halsey and Florence Welch of the indie rock band Florence and the Machine have taken to TikTok to discuss their discontent with the new marketing approach of creating viral TikTok audios as promotion. In exchange for a product or service, IP rights may be given or traded away to the benefit of both parties.
Kat friend Iana Kazeeva provides an enlightening discussion on steps taken by the Russian government and courts with respect to IP following the invasion of Ukraine. The common denominator is the use of changes to the IP law as a political instrument towards states taking “unfriendly” actions against Russia.
2: Netflix Intensifies ‘VPN Ban’ and Targets Residential IP-addresses Too . Next up today, Ernesto Van der Sar at Torrentfreak writes that Netflix has begun expanding its VPN blocking efforts to include residential IP addresses that it suspects are being used to bypass geographic restrictions. 3: Advertising Fuels $1.34
Geographical indications bring a sense of security that protects unique property that belongs to a particular geographical location, increasing its value in the market. By throwing more light on the market economy and local market, it can be noted that G.I. tags have a significant impact.
Protection of trademarks is important for the following reasons: Preservation of brand identity Prevention of customer confusion Business investment protection Fair Competition Innovation in branding Famous infringement cases within the areas of intellectual property underline complex legal issues and stakes involved. Dongre and Ors.
Here is our recap of last week’s top IP developments including summary of the posts on the repudiations against personality rights, Govt. Nexxbase Marketing Pvt. Other IP Developments Delhi High Court restrains Aquakind labs from using “Aquakind” mark. This and a lot more in this week’s SpicyIP Weekly Review.
In part 2 of our social media marketing series, Scott Hervey and Jessica Marlow deep dive into the unique legal risks brands face when navigating social media. From FTC compliance to IP infringement and content clearance, discover the essentials for protecting your brand in the digital age on this archive episode of The Briefing.
In part 2 of our social media marketing series, Scott Hervey and Jessica Marlow deep dive into the unique legal risks brands face when navigating social media. From FTC compliance to IP infringement and content clearance, discover the essentials for protecting your brand in the digital age on this archive episode of The Briefing.
In India, the protection of architectural designs falls under three main categories of the Indian IP regime, namely copyrights, designs and trademarks. This poses a serious challenge for architects to secure IP protections for their designs. Trademarking of a building s design is a significant step in branding and marketing.
While influencer marketing has become popular in the creator space, it doesnt come without risks. From IP infringement to FTC compliance, Scott Hervey and Jessica Marlow discuss the key issues surrounding brand endorsement deals in this archive two-part episode of The Briefing. By: Weintraub Tobin
Find out how to protect your IP using our guidance pages. In the below video, Tom explains how registering his IP has given him the legal right to act against those selling fake versions of his products. Tom registered his IP rights globally, which gave him a strong standing when defending his business against fake sellers.
On October 25, 2022, following a string of antisemitic remarks and hate speech from Ye (formerly known as Kanye West) on social media, Adidas announced their decision to terminate their co-branding partnership with Ye and end production of all Yeezy branded products. While Ye’s company, Mascotte Holdings Inc.
A trademark would be the asset that holds together a brand identity for a business, ensuring that its goods or services remain differentiated from others in the marketplace. They protect businesses against “Unfair Competition” by preventing others from using that equity of the trade brand.
The Reason Behind This Evolutionary Development Brand and companies have made it a trend to evolve from time to time creating variants over their original/ main or core mark. It strengthens brand awareness, builds a better rapport, and a more intimate Business-to-consumer relation which builds trust and faith in their product.
However, as markets grow increasingly innovative, non-traditional marks have emerged, referred to as unconventional trademarks. Rooted in the expansion of brand identity, their evolution began in the mid-20th century, gaining traction with sound and colour marks. While less common, they reflect evolving brand strategies.
While the Report is comprehensive, it does not recommend any new action to address IP issues with NFTs. The most common concern raised about NFTs, however, was the prevalence of consumer confusion about the IP rights implicated in their creation or transfer.
Just like every lock has its matching key, each type of IP serves a specific purpose. With so many IPs available trademarks, patents, copyrights, and more – how can you choose the right one for your work, product, or business? For that, first let us understand what are IP and IPR. of their work for a fixed period.
After 16 years of research and testing the variety, UGA decided to brand the new turfgrass as SeaBreeze. Initially, the name appeared to be par for the course: UGA has a tradition of naming its salt tolerant paspalum varieties with the "Sea" prefix, and the SeaBreeze brand was meant to evoke images of waterfront golf courses and lawns.
The Trademarks Act, 1999, gives trademark protection to the identity of brands. An Insight into the Nexus between Customs and Trademark Laws Trademark laws protect the identity of brands through exclusive rights granted to the owners of registrations.
If the subject-matter IP is valued below 3 lakhs rupees, the Court will examine whether the valuation is correct or not. IP disputes fall under the realm of commercial disputes. And the district courts are the courts of first instance for IP disputes as per the IP legislations. paragraphs 62, 63). paragraphs 1-3).
Fans love college sports and cheering on athletes who play for their alma mater or favorite school teams, which creates collaboration opportunities for athletes and brands alike.
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