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Key stakeholders such as university presidents and governing boards and members of highereducation organisations will of course also find it insightful and useful. It considers the relationship between IP, technology transfer and highereducation in the context of 3D printing, additive manufacturing and the Maker Movement.
Specific and commercial: Navajo symbols used by Urban Outfitters, litigated by Navajo as TM case. Buccafusco, Masur, & Whalen, Measuring the Value of Distinctive Brands: Evidence from the Bordeaux Wine Market Distinctive here means different from other marks, not well-known. Everyone agrees that branding is important.
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