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Hosted by the World IntellectualProperty Organization, it has a new focus each year. Intellectualproperty - IP - is an integral part of that environment. They’re surrounded by (and socially steered by) household names, branding and gadgets that make lives easier, more entertaining and more fun. .
Since 2013, Donal has been included into the IAM 300 (the world's leading IP Strategists) an annual listing of those individuals identified as offering operating companies and other IP owners world-class advice on maximising the value of their intellectualproperty. It explores how IP underpins technology transfer.
Buccafusco, Masur, & Whalen, Measuring the Value of Distinctive Brands: Evidence from the Bordeaux Wine Market Distinctive here means different from other marks, not well-known. Everyone agrees that branding is important. Question: to what extent do distinctive brand names help generate price premiums? Why dont they switch?
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