Erik K Pelton

DECEMBER 19, 2022

The following is an edited transcript of my video Why Restaurants Need Trademark Protection. I’ve seen firsthand the power of protecting a restaurant brand. And they should, because a restaurant name is valuable just like any other brand name. I love restaurants for many reasons.

Registration 299

Registration Trademark Social Media Branding 299

Erik K Pelton

OCTOBER 16, 2021

The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?” Today, I’ve distilled it down to seven keys for branding success. USE it properly.

Branding 147

Branding Branding Brands Social Media 147

Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

Branding 147

Branding Branding Brands Social Media 147

Erik K Pelton

SEPTEMBER 12, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. It doesn’t matter.

Branding 130

Branding Branding Brands Social Media 130

Erik K Pelton

JULY 16, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 3: Bold Brands are Everywhere. Bold brands, great trademarks, memorable logos, and witty slogans are all around us. Searching for a new brand name is difficult, but the extra effort and perseverance is absolutely worthwhile.

Branding 130

Branding Branding Brands Trademark 130

Erik K Pelton

AUGUST 27, 2024

The following is an edited transcript of Chapter 9 of my book video Building a Bold Brand: Registration: Better Late than Never Ideally, a business should protect its trademarks from the outset, filing as the brand launches or even earlier based on an intent-to-use the mark.

Registration 130

Registration Business Social Media Trademark 130

Erik K Pelton

MAY 23, 2022

The following is an edited transcript of my video Trademark Protection for eSports and Gamers. But I’ve been following the world of gaming and eSports competitions for many years, and in fact, have been lucky enough to work with eSports teams and several gamers to protect their brands.

Trademark 162

Trademark Social Media Branding Branding 162

Erik K Pelton

SEPTEMBER 3, 2024

Having a trademark registration is a valuable tool in making a complaint regarding social media username infringement. The internet has lowered barriers to starting a new business, therefore finding a good and protectable brand name is becoming increasingly difficult.

Registration 130

Registration Trademark Social Media Branding 130

Erik K Pelton

OCTOBER 28, 2022

The following is an edited transcript of my video Trademark Protection for Bands and Musicians. Just like any other brand, the music industry brands can strongly benefit from trademark protection. Just like any other brand, the music industry brands can strongly benefit from trademark protection.

Trademark 147

Trademark Music Social Media Branding 147

Erik K Pelton

AUGUST 5, 2022

The following is an edited transcript of my video When Should I Apply for Trademark Registration? What if you started using the brand name on social media? And unfortunately, there are bad actors out there who might try to register domain names or other social media names or just mimic what you’re doing.

Registration 147

Registration Trademark Social Media Branding 147

Erik K Pelton

MAY 2, 2022

The following is an edited transcript of my video Does My Non-Profit Need Trademark Protection? You see, nonprofits have brands just like any other organization or business. To the world on the internet and social media and via newsletters that they might share updates with about their progress.

Trademark 147

Trademark Branding Branding Brands 147

Erik K Pelton

DECEMBER 10, 2021

10The following is an edited transcript of my video, Preventing Trademark Problems is Like Preventing Cavities. That first step that is like being born with good teeth genetics, in that you’re set up to succeed with protecting the brand and the trademark. Preventing trademark problems is like preventing cavities.

Trademark 147

Trademark Social Media Branding Branding 147

SpicyIP

NOVEMBER 11, 2024

Sandeep Gogia and Ors 5 November 2024 (Delhi District Court) The plaintiffs, the owners of renowned watch brands like Rado, Tissot, Omega, and Longines, sought a permanent injunction against the defendants selling counterfeit products online. Rado Uhren AG and Ors. of the High Court.

Personality Rights 104

Personality Rights Trademark Social Media Government 104

Erik K Pelton

FEBRUARY 28, 2022

The following is an edited transcript of my video Trademark Registration: The Whole is Greater Than the Sum of Its Parts. That’s important because it shows customers that you’re registered and protected and that you care about your brand. All types of online places today where so much business is conducted.

Registration 147

Registration Trademark Registering Trademarks Branding 147

Erik K Pelton

APRIL 22, 2024

The following is an edited transcript of my video 25 Benefits of Trademark Registration. It allows the owner to use the ® symbol, which conveys a brand’s status and helps ward off Infringers. You appear in the USPTO database, so when other brands are searching and clearing new names, it helps avoid conflicts.

Registering Trademarks 130

Registering Trademarks Trademark Registration Branding 130

Erik K Pelton

MARCH 9, 2021

The following is an edited transcript of my video, What Are the Potential Costs of an Unprotected Trademark. Then they received a cease-and-desist letter: another company had already registered the identical brand name for the identical services. But there’s also the damage to the brand that comes with the change.

Cease and Desist 130

Cease and Desist Trademark Social Media Branding 130

Erik K Pelton

JANUARY 13, 2024

The following is an edited transcript of my video 10 Reasons Why Lawyers Should Create Content. You can use this content in your social media, newsletters, podcasts, video channels, etc. It’s a great branding tool. It’s great to help your existing clients with frequently asked questions. To show authenticity.

Social Media 130

Social Media Branding Branding Brands 130

Erik K Pelton

AUGUST 19, 2022

The following is an edited transcript of my video An Ounce of Trademark Protection is Worth a Pound of Curing a Trademark Dispute. Having that registration also allows your brand to use the ®. It’s much easier to get a takedown when you have a registered trademark standing behind your brand.

Trademark 147

Trademark Social Media Registration Branding 147

Erik K Pelton

MAY 6, 2021

The following is an edited transcript of my video, How to Monitor for Infringements. In the past, you’ve heard me talk about some of the ways to keep a trademark strong over time and some of the things that brand owners must do with their trademarks even after they’re registered.

Trademark 130

Trademark Social Media Branding Branding 130

Erik K Pelton

FEBRUARY 2, 2021

The following is an edited transcript of my video, When Is the Right Time to Register a Trademark? Ideally, a business should protect its trademarks from the outset, filing as the brand launches or even earlier based on an intent to use the trademark. It’s much more effective and useful if you do it proactively.

Trademark 130

Trademark Registration Social Media Branding 130

Erik K Pelton

AUGUST 18, 2020

The following is an edited transcript of my video, Protecting Words vs. Logos. So that’s more meaningful when it comes to domain names, it’s more meaningful when it comes to social media protection, and it’s more meaningful when it comes to all protection. Of course, budgets play a factor in the decision.

Trademark 130

Trademark Social Media Registration Branding 130

IPilogue

MARCH 1, 2022

On the one hand, social media has enabled global sharing of news and creative media. This article was prompted in part by Tabathia, also known as The Adorned Fox (“TAF”), whose post on trademarking her brand spurred me to reach out and learn more about her experience. It definitely got my accounts where they are today.

Social Media 105

Social Media IP Business Branding 105

Erik K Pelton

FEBRUARY 9, 2021

The following is an edited transcript of my video, The Types of Acceptable Evidence for Trademark Applications. It might be something as simple as a business card that shows the mark, the brand, and has a description of the services: “Contact me about selling your home or about buying a new home” for real estate services.

Trademark 130

Trademark Social Media Editing Advertising 130

Erik K Pelton

AUGUST 10, 2020

This is an edited transcript of the video posted below. Because protecting just the words will cover all fonts and styles and designs for those words also has bigger ramifications for social media, domain names, Amazon brand registry. Over the years I’ve worked on thousands of trademark applications.

Trademark 130

Trademark Ownership Social Media Editing 130

Erik K Pelton

JANUARY 4, 2021

The following is an edited transcript of my video Do Restaurants Need Trademark Protection ? If you’re in the restaurant industry or any small business and you want to talk about why trademark protection would be a good match for your investment, in your brand, please reach out to me.

Trademark 130

Trademark Registration Social Media Business 130

IPilogue

JANUARY 17, 2023

Besides TVO offices, the building at 2180 Yonge also houses TVO’s studios, editing and content production facilities. I tagged along on a site tour with a group of new hires and was able to see some archival sets and props, the costume department, editing studios, as well as the sets of The Agenda and other TVO in-house productions.

Intellectual Property 105

Intellectual Property Editing Social Media Intellectual Property Law 105

The IPKat

JULY 12, 2024

Brat green: from the streets of NYC to the domination of social media and then to the catwalks (?) This state of pandemonium across social media platforms swiftly led fashion brands and luxury retailers to capitalize on this frenzy by re-branding their green products as ‘brat’.

Social Media 72

Social Media IP Branding Branding 72

Corsearch

NOVEMBER 15, 2022

For brands and rights holders, these technologies mean a change in consumer behavior, a shift towards more immersive digital engagement with their customers, and an array of new business opportunities. However, we’re already observing complex IP and brand protection challenges, and it’s important businesses plan their strategies carefully.

Branding 52

Branding Branding Brands Non-Fungible Tokens 52

The IPKat

JANUARY 2, 2022

The dispute raised questions about a long-debated issue, namely the unauthorized use of images first posted on Instagram and other social media platforms (particularly in light of social media platforms' terms and conditions that allow authors to grant an implied license to repost their works on the platform).

Blogging 127

Blogging IP Non-Fungible Tokens Cease and Desist 127

Art Law Journal

MAY 12, 2022

Stellar work is part of the equation but so is building your artist brand. Your personality can be a powerful differentiator and will help you build your artist brand as you make connections, grow your network, and establish your client base. The First Rule of Your Artist Brand: Know Thyself. Find online networking events.

Branding 52

Branding Branding Brands Social Media 52

Intepat

DECEMBER 2, 2022

Free logo maker online: A logo is an essential component of a company’s brand identity. As a result, one must ensure that their brand logo defines their business and is created with your company’s vision and motto in mind. iii) You can edit the logo to make any required changes. The steps are simple-.

Branding 52

Branding Brands Branding Designs 52

JD Supra Law

FEBRUARY 10, 2023

Hermès is a luxury fashion brand famously known for its iconic Birkin handbag. Exotic Birkins such as the Himalaya Birkin and the special edition Faubourg Birkins fetch well over a $100,000, and as such, Birkin bags have been considered the epitome of luxury handbags. Currently, By: Pillsbury - Internet & Social Media Law Blog

Social Media 52

Social Media Editing Trademark Blogging 52

TorrentFreak

JANUARY 31, 2024

In common with previous years, the 2023 edition published Tuesday highlights “prominent and illustrative” examples of mainly online sites and services that either engage directly in piracy, facilitate it, or simply turn a blind eye to infringement while enjoying the benefits. After an unexplained absence in 2021, YTS.mx

Reporting 125

Reporting Marketing Marketing Social Media 125

SpicyIP

DECEMBER 2, 2024

Bournvita’s Sugar Rush Against ‘FoodPharmer’: An Unreasoned Injunction and a Clarification Without Clarity Recently, the DHC passed an interim injunction against the social media influencer ‘Food Pharmer,’ restraining him from disparaging Mondelez’s ‘Bournvita’ and ‘Tang’ branded products.

Invention 52

Invention Trademark Reporting Editing 52

Technology & Marketing Law Blog

JANUARY 19, 2023

Internet Brands , 230 applies to the failure-to-warn claims because “Plaintiffs’ theory would require the editing of third-party content, thus treating Defendants as a publisher of content.” Despite Doe v. That’s unconstitutional, and it’s not the proper role of the judicial system. Case citation : Bride v.

False Advertising 105

False Advertising Social Media Publishing Advertising 105

LexBlog IP

JULY 3, 2023

According to the FTC’s announcement, the updated Q&A contains guidance for influencers on when and how to disclose material connections across different kinds of platforms, views about brand monitoring of influencers and platform disclosure tools, and discussion of issues with online reviews (e.g.

Social Media 52

Social Media Advertising Advertising Editing 52

Above the Fold

JULY 3, 2023

According to the FTC’s announcement, the updated Q&A contains guidance for influencers on when and how to disclose material connections across different kinds of platforms, views about brand monitoring of influencers and platform disclosure tools, and discussion of issues with online reviews (e.g.

Social Media 52

Social Media Advertising Advertising Editing 52