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3 Steps to Protect Your Brand in the New Year

Erik K Pelton

The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Do an audit of your business and it’s branding.

Branding 147
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Patent, Trademark, and Copyright: Definitions and Distinctions

Erik K Pelton

The vast majority are brand names, logo, and slogans. A copyright generally lasts the life of the author plus 70 years. The copyright symbol is generally the followed by the year of creation and the name of the owner. For example, a proper copyright notice for my podcast would be 2024, Eric M Pelton and Associates, PLLC.

Trademark 130
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The Streamlabs (SLOBS) Plagiarism Scandal

Plagiarism Today

This is usually done with a copyright notice, but, in some cases, is done by working directly with the site that uploaded the content. Over the coming months and years, they’ll need to repair their brand by treating both their customers and their competitors with heightened respect. Accident or Not, a Problem Remains.

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RIAA Sues Verizon After ISP “Buried Head in Sand” Over Subscribers’ Piracy

TorrentFreak

At a time when many pirate sites seem increasingly elusive, oftentimes almost transient as domains, identities, and branding, come and go, static enforcement targets are in limited supply. The same can’t be said for internet service providers and over the past few years, several have paid a very steep price.

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A Look Back at India’s Top IP Developments of 2021

SpicyIP

The plaintiff was granted, through an agreement, an exclusive non-transferable, non-assignable license for selling, supplying, and distributing the defendant’s brands in domestic and international markets. However, later the defendant served a termination notice against which the plaintiff filed this suit.

IP 143
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Digital Trails: How Bungie Identified a Mass Sender of Fake DMCA Notices

TorrentFreak

Using the DMCA’s takedown process as a weapon, persons unknown sent copyright notices to YouTube, claiming that the targeted videos should be taken down for infringing Bungie’s rights. Bungie needs to rectify these copyright takedowns and lock down their brand management,” he wrote.

IP 145
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Trademarks vs. Copyrights for Startups

TraskBritt Intellectual Property

A copyright is created the moment you have developed your work to the point that it is in a fixed and tangible form. This means that once you have created text for your website or recorded a video, these works are automatically protected by copyright and you are entitled to use a copyright notice, ©.