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The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Do an audit of your business and it’s branding.
The vast majority are brand names, logo, and slogans. A copyright generally lasts the life of the author plus 70 years. The copyright symbol is generally the followed by the year of creation and the name of the owner. For example, a proper copyrightnotice for my podcast would be 2024, Eric M Pelton and Associates, PLLC.
This is usually done with a copyrightnotice, but, in some cases, is done by working directly with the site that uploaded the content. Over the coming months and years, they’ll need to repair their brand by treating both their customers and their competitors with heightened respect. Accident or Not, a Problem Remains.
At a time when many pirate sites seem increasingly elusive, oftentimes almost transient as domains, identities, and branding, come and go, static enforcement targets are in limited supply. The same can’t be said for internet service providers and over the past few years, several have paid a very steep price.
The plaintiff was granted, through an agreement, an exclusive non-transferable, non-assignable license for selling, supplying, and distributing the defendant’s brands in domestic and international markets. However, later the defendant served a termination notice against which the plaintiff filed this suit.
Using the DMCA’s takedown process as a weapon, persons unknown sent copyrightnotices to YouTube, claiming that the targeted videos should be taken down for infringing Bungie’s rights. Bungie needs to rectify these copyright takedowns and lock down their brand management,” he wrote.
Show’s Perspective The show argues that copyright laws necessitate action against unauthorized usage to protect their intellectual property rights and brand identity. As the producer, they need to assert control over the content to maintain the show’s integrity and value.
In short, Brewer claimed that Vergara published his copyright-protected photograph to promote her clothing brand—which she arguably did since she tagged Wal Mart and mentioned her clothing line in the caption. Despite a significant request for damages, Vergara never responded to the complaint.
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