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10 reasons that small businesses need to protect their trademarks

Erik K Pelton

The following is an edited transcript of Chapter 21 of my book video Building a Bold Brand: Small Business Concerns Small businesses are just as capable of creating and building great brands as big businesses are. All a business really needs is some creativity and wit so that it can begin building a bold brand via a great name.

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Copy-Paste Perfumes? The Legal Battle Over Fragrance Dupes

Intepat

INTRODUCTION A distinct scent has immense recall value and the potential to become a powerful identifier of a brand. Several luxury brands, including Tom Ford, Chanel, and Dior, annually invest millions into developing and marketing their signature perfumes. billion in 2025.

Copying 59
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What is a Trademark Registration “Presentation Copy”?

Erik K Pelton

The following is an edited transcript of my video What is a Presentation Copy of a Trademark Registration? For any trademark that now becomes registered, the recipient automatically receives an electronic version of the registration certificate, and the USPTO no longer mails out a physical copy. This concerns me.

Copying 147
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New Decision Expands Protection for Foreign Brand Owners

JD Supra Law

The decision is a nod to foreign trademark owners to control their reputation and consider the "misrepresentation of source" as a claim in an opposition or cancellation proceeding when a defendant is deliberately copying and intentionally misleading consumers. The question was when is it acceptable to use a trademark in the U.S.

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Common Law Trademarks: Protect Your Brand Without Registration

Corsearch

Building a brand is no small task. While many businesses go through the process of trademark registration , not every brand needs to take that route right away. Enter common law trademarks a practical way to secure certain rights to your brand from the moment you start using it, without the registration process or fees.

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7 Keys to Branding Success

Erik K Pelton

The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?” Today, I’ve distilled it down to seven keys for branding success. USE it properly.

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Trade Dress Protection for Non-Traditional Marks in the Fashion Industry

IP and Legal Filings

The fashion industry sector extends beyond simple trademarks, such as logos or brand names, but rather includes characteristics, including colour palettes, product forms, or even the structure of physical store spaces. In an aesthetic-driven industry, these marks are very important for differentiating one brand from another.