Traverse Legal Blog

SEPTEMBER 27, 2024

Our technology and internet lawyers are constantly contacted by Amazon sellers trying to protect their brand names and products on the Amazon marketplace. One of the most common brand protection issues involves gray market sellers and counterfeits on Amazon. There’s both good news and bad news.

Branding 52

Branding Brands Branding Marketing 52

Kluwer Copyright Blog

JUNE 21, 2022

In my project, You Can Play (see also working paper here ), I explore how contract, rather than copyright, is the key enabler of user creativity in this industry. Hostility towards another company’s use of the game product is likewise reflected in game publishers’ protection of their own corporate brand image. merchandise).

Contracts 93

Contracts Copyright All Rights Reserved Publishing 93

Kluwer Copyright Blog

DECEMBER 17, 2024

On 19 November 2024, the Institute of Brand and Innovation Law (IBIL) at UCL Laws hosted a closed doors roundtable on academic publishing. Old contracts many of the contracts that were signed by authors and academics pre-date the LLM/genAI era. The roundtable is part of IBILs series on genAI and copyright.

Publishing 52

Publishing Reporting Brands Branding 52

IP and Legal Filings

APRIL 7, 2025

A trademark would be the asset that holds together a brand identity for a business, ensuring that its goods or services remain differentiated from others in the marketplace. They protect businesses against “Unfair Competition” by preventing others from using that equity of the trade brand.

Trademark 59

Trademark Brands Branding Branding 59

IP Tech Blog

MAY 19, 2023

Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Whilst influencer marketing can yield great returns for brands, it is essential for influencers and brands to navigate this legal landscape carefully, especially in terms of contractual relationships.

Marketing 57

Marketing Marketing Contracts Branding 57

JD Supra Law

DECEMBER 14, 2023

In response to the rapidly growing ubiquity of influencer-driven marketing, the Federal Trade Commission (FTC) has published numerous guidelines for influencers and advertisers alike. By: ArentFox Schiff

Contracts 79

Contracts Advertising Advertising Branding 79

Technology & Marketing Law Blog

DECEMBER 18, 2021

The court couldn’t sufficiently discern the relevant market from the complaint, so the court can’t figure out any cross-elasticities. The court rejects the plaintiffs’ attempts to create single-brand markets. Breach of Contract. Apple appeared first on Technology & Marketing Law Blog.

Reporting 119

Reporting Law Contracts Advertising 119

TorrentFreak

FEBRUARY 13, 2025

In particular, the LFP has decided to refer the matter to the interim relief judge in order to obtain an urgent order for DAZN to pay the sums stipulated in the contract and an injunction to perform all of its contractual obligations,” LFP noted.

Reporting 73

Reporting Contracts Intellectual Property IP 73

LexBlog IP

MAY 19, 2023

Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Whilst influencer marketing can yield great returns for brands, it is essential for influencers and brands to navigate this legal landscape carefully, especially in terms of contractual relationships.

Marketing 52

Marketing Marketing Contracts Branding 52

The IPKat

JULY 18, 2021

To address the market distortions and the music streaming ‘value gap’, the Government should introduce robust and legally enforceable obligations to normalise licensing arrangements for UGC-hosting services. Apple, on the other hand, maintained that safe harbour provisions create an “unlevel playing field” in favour of YouTube. Plot twist!

Music 139

Music Contracts Reporting Marketing 139

Traverse Legal Blog

APRIL 6, 2022

This is a story of an NFT project which got off to a great start but was built on a weak foundation by the game and NFT company Animoca Brands , which brands itself as “Driving digital property rights via NFTs and gaming to build the open metaverse.” The brand licensing deal apparently had a ‘term’ that expired.

Licensing 98

Licensing Trademark Contracts Brands 98

azrights

JUNE 7, 2022

If you design IP protection into the business through your agreements, choice of brand name and other identifiers you strengthen your position against the most common and damaging forms of copying in business. Lack of appreciation about what ‘brand’ and ‘IP’ mean and entail is why better education on brand creation is essential.

Marketing 59

Marketing Marketing Business Designs 59

Plagiarism Today

NOVEMBER 18, 2021

Over at CopyByte , one of my main jobs is removing plagiarized marketing copy such as what Streamlabs had on its site. Either someone at Streamlabs or contracted by them built the page and largely used the Lightstream page as a template, text and all. Accident or Not, a Problem Remains. There’s little reason to do this.

Plagiarism 279

Plagiarism Web Development Copying Copyright Notice 279

The IPKat

JUNE 13, 2022

The non-fungible part means that it is something that has unique value based on the buyer’s sentiment and/or market dynamics. In practice, what this means is that a whole new market has been opened-up as NFTs have provided a system that has enabled the sale of digital items by transforming them into collectables, such as a tweet.

Non-Fungible Tokens 140

Non-Fungible Tokens Advertising Advertising Ownership 140

The IPKat

MARCH 25, 2025

Given the multifaceted nature of fashion law encompassing intellectual property, competition, contract, and e-commerce law, among others The Handbook of Fashion Law reflects this breadth by offering an equally expansive scope of topics, structured in a coherent manner.

Law 59

Law Intellectual Property IP Brands 59

LexBlog IP

MARCH 30, 2022

There has been an outpouring of concerned citizens the world over who are hoping to help provide assistance, and a number of brands have launched “cause marketing” campaigns aimed at expressing support for the Ukrainian cause and providing financial assistance to those who are displaced.

Marketing 52

Marketing Marketing Cease and Desist Branding 52

Technology & Marketing Law Blog

FEBRUARY 27, 2022

TPG is a service built around the brand of a world-traveling man sipping champagne in first class, selling to the world his knowledge of the best rewards programs for credit cards and flights. Breach of Contract 2. Tortious Interference with a Contract 3. In total, AA has alleged 12 legal claims: 1. Trespass 5. Dilution 7.

Cease and Desist 124

Cease and Desist Blogging Contracts Social Media 124

Technology & Marketing Law Blog

OCTOBER 11, 2021

Southwest asserts claims under the CFAA, the Texas computer crime statute, breach of contract, and trademark. Southwest relied on its breach of contract claim when requesting an injunction. While brand harm may be what is motivating Southwest’s actions, that argument has not figured prominently in the proceedings.

Cease and Desist 122

Cease and Desist Contracts Trademark Blogging 122

Copyright Lately

OCTOBER 20, 2024

American accused the website of deceiving customers, selling unauthorized tickets, and tarnishing its brand. He dismissed American’s claims for breach of user agreement, conditions of carriage (the rules governing air travel), and tortious interference with contract, ruling they were barred by the statute of limitations.

Copyright 88

Copyright Fair Use Social Media Business 88

The IP Law Blog

MAY 27, 2021

However, Modelo Grupo (“Modelo”) and Constellation Brands (“Constellation”) would say there is a lot riding on the answer. Modelo, whose parent is Anheuser-Busch InBev (“AB”), created the Corona brand. The question is whether Modelo will succeed in its quest to remove Corona Hard Seltzer from the market.

Licensing 103

Licensing Brands Branding Branding 103

IIPRD

MARCH 13, 2025

Understanding Different Types of Intellectual Property Trademarks A trademark is like a unique identity for a brandit can be a name, logo, slogan, label, packaging, shape, a mix of colours, or even a combination of any of themthat makes a product or service stand out in the market. or (a golden arch) means McDonald’s.

Intellectual Property 83

Intellectual Property Registration Designs Design 83

Intellectual Property Law Blog

MARCH 13, 2024

The Offices found: To the extent that an NFT is associated with a copyrightable work, the creation, storage, marketing, or transfer of that NFT may implicate copyright owners’ exclusive rights. We also recommend that issuers ensure that there is a valid contract by requiring some form of affirmative acceptance by the purchasers.

Reporting 130

Reporting Non-Fungible Tokens IP Intellectual Property 130

Technology & Marketing Law Blog

AUGUST 5, 2022

Gutman opened both accounts after she entered into the employment contract with JLM. The court is emphatic that the accounts “served as critical advertising platforms for JLM’s products affiliated with the Hailey Paige brands.” Gutman’s personality and personal life, these were part of the overall marketing strategy for JLM.

Social Media 119

Social Media Ownership Business Brands 119

Technology & Marketing Law Blog

JULY 18, 2023

Moritz College of Law The copyright – contract tension Stewart Brand famously said that information wants to be free. The flexibility of contracts makes them a prime candidate for restricting uses that copyright law leaves unprohibited. by guest blogger Prof. Guy Rub , The Ohio State University Michael E. ML Genius v.

Blogging 98

Blogging Contracts Copyright Law Copyright 98

Intepat

APRIL 10, 2022

It provides assistance on market development, quality, and technology up-gradation. Overall, the MSME scheme fosters the growth and development of these enterprises and assists them to flourish among existing top brands. Trademarks will build trust and increase the reputation of the brand in the minds of customers.

Registration 98

Registration Trademark Brands Branding 98

Technology & Marketing Law Blog

JUNE 4, 2022

There wasn’t a special relationship arising from Uber’s contract because it did not expressly reference any such relationship. Internet Brands case , where the ModelMayhem website allegedly knew that rapists were preying on its members and didn’t adequately warn them. This case reminded me of the Doe v. B310131 (Cal.

Business 128

Business Technology Marketing Marketing 128

Intepat

SEPTEMBER 22, 2023

When trademark owners have international registration, they can apply for the mark outside India and ensure that third parties do not apply for the same trademark in the global market. The exact cost of the basic application fee can fluctuate based on currency and the contracting party through which the application is filed.

Registration 105

Registration Intellectual Property Contracts Trademark 105

Technology & Marketing Law Blog

SEPTEMBER 9, 2022

The court also implies that the plaintiffs made a failure-to-warn claim, which should bypass Section 230 per the Internet Brands case , but the court didn’t discuss that possibility. ” This is a highly defense-favorable reading of the contract provision. Apple appeared first on Technology & Marketing Law Blog.

False Advertising 143

False Advertising Privacy Publishing Advertising 143

Kashishipr

APRIL 20, 2022

.” After going through all the definitions mentioned above, we can say a trade secret refers to any piece of info or data relating to a brand or business that is generally not known to the public at large and for which its owner puts in a sincere effort to maintain its confidentiality. Protection Offered by a Trade Secret.

Intellectual Property 119

Intellectual Property Confidentiality Public Domain Business 119

SpicyIP

APRIL 6, 2023

[ This two-part post has been co-authored by Kartik Sharma and Aditya Singh, analysing the Delhi High Court decision in Intercontinental Great Brands v. In Intercontinental Great Brands versus Parle Product Private Limited, the DHC passed an interim order restricting Parle from using ‘Fab!o’ Parle Product Pvt.

Brands 105

Brands Branding Branding Trademark 105

LexBlog IP

FEBRUARY 8, 2022

The use of consumer reviews as a marketing strategy has grown exponentially in recent years, and brands have become increasingly reliant on consumer reviews as a marketing strategy to drive consumer purchase behavior. The importance and impact of consumer reviews have not gone unnoticed by the Federal Trade Commission (FTC).

Brands 52

Brands Branding Branding Due Diligence 52

IP and Legal Filings

FEBRUARY 7, 2023

Their rights will be protected thanks to the metaverse brands’ trademarks. Several large corporations have already begun developing new marketing efforts for this new digital environment after realising the enormous potential that exists here. It might be more difficult than ever in the metaverse to police brands.

Trademark 98

Trademark Non-Fungible Tokens Brands Branding 98

43(B)log

FEBRUARY 3, 2025

brewer works only with Keurig brand or licensed pods) but some did not (e.g., I prefer the taste of Keurig or Keurig-licensed brands.). Butler was an expert on survey research, market research, sampling, and statistical analysis. Some of these choices favored plaintiffs position (e.g., I heard or read that the Keurig 2.0

False Advertising 52

False Advertising Advertising Advertising Licensing 52

The IP Law Blog

AUGUST 12, 2021

What matters is that college athletes can finally market their valuable NIL and enrich themselves while the NCAA is enriching itself during their college careers. Many companies, intentionally or unintentionally, have language in their contracts that would severely prejudice the athletes in the future. Therein lies the risk.

Intellectual Property 98

Intellectual Property Licensing Social Media Contracts 98

IP Law 360

AUGUST 27, 2024

Global beauty and cosmetics brand Revlon sued several former fragrance marketing executives and upstart competitor Give Back Beauty in New York federal court, alleging they stole trade secrets and breached contracts when luring Britney Spears' perfume line away from Revlon.

Contracts 52

Contracts Branding Brands Branding 52

Copyright Lately

APRIL 20, 2025

Dramatic responded by initiating arbitration against the Lee Estate in Illinois, alleging tortious interference with its existing contracts. Imagine an author assigns exclusive rights to a company that turns her book into a motion pictures franchise, a theme park ride, and a branded cereal line. million in damages and attorneys fees.

Derivative Work 56

Derivative Work Cease and Desist Licensing Music 56

Technology & Marketing Law Blog

OCTOBER 6, 2022

As appealing as an opportunity to cash in on their clients’ fame by extracting payments video game makers, clothing brands , or other firms may be, the overwhelming majority of tattooers recognize that clients should control their own bodies and likenesses. Also, see Q2 of my 2005 contracts law exam and the sample answer.

Blogging 144

Blogging Fair Use Copyright Infringement Licensing 144