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I love a great meal, I love supporting small local businesses, and I have a connection to the restaurant industry: my wife and my brother-in-law own two restaurants. I’ve seen firsthand the power of protecting a restaurant brand. And they should, because a restaurant name is valuable just like any other brand name.
The following is a transcript of my video Vaccinate Your Brand with Trademark Registration. Trademark registration is like a vaccine to protect your brand from harms and dangers and risks, because when we get vaccinated, we’re boosting our immune system. It’s a hybrid of half-vaccinated.
The following is a transcript of my video Big Businesses Need Trademark Protection; Small Businesses Need It Even More. Over the last 20 years, I have been so incredibly blessed to work with thousands of small businesses. The vast majority of my clients have been small businesses. They can crush small businesses.
The following is an edited transcript of my video, Having Trademark Registration is Like Double Insurance for Your Brand. I have insurance on the building, and on my business and property. Trademark registration, believe it or not, is just like that insurance and that smoke detector and fire extinguisher for your brand.
The following is an edited transcript of Chapter 9 of my book video Building a Bold Brand: Registration: Better Late than Never Ideally, a business should protect its trademarks from the outset, filing as the brand launches or even earlier based on an intent-to-use the mark. Probably not!
Note that this field may be subject to changes and developments more than others when it comes to trademark registration strategies. Businesses and brands in the field of cannabis, cannabidiol (CBD), and hemp need to be aware of special considerations when it comes to brand protection.
The following is an edited transcript of Chapter 21 of my book video Building a Bold Brand: Small Business Concerns Small businesses are just as capable of creating and building great brands as big businesses are. In fact, small businesses may be even more capable.
The following is an edited transcript of my video When Should I Apply for Trademark Registration? One of the most frequent questions I get is “When should I begin the process to start applying to register my trademark as a business owner?” Quite often, it’s when the business has just been thought of.
Obtaining a registration may be statistically more difficult, given the sheer number of existing registrations, and is therefore much more valuable. Obtaining a registration may be statistically more difficult, given the sheer number of existing registrations, and is therefore much more valuable.
The following is an edited transcript of my video State vs. Federal Trademark Registration. However, if you can’t get nationwide registration at the USPTO, then it’s worth considering filing for state registration. That’s where there’s a real benefit to getting state registration.
The following is an edited transcript of my video 25 Branding Tips. As we celebrate our 25th year, I am excited to share 25 branding tips with you: Choose a creative name – it’s the foundation you begin with to build a bold brand. Use the proper trademark symbol with your brand (TM, SM, or ®).
The following is an edited transcript of my video, Is Your Brand Seaworthy? Is your brand seaworthy? You’ll see what I’m talking about with my comparison of trademark and brand protection to a strong ship navigating the ocean waters. For a brand, that sort of propulsion is the proper use of the brand over time.
The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Look at how you’re using your brands.
The following is an edited transcript of my video Trademark Registration: The Whole is Greater Than the Sum of Its Parts. And one very important application for our purposes is that when it comes to trademark registration and the protections created by it–the benefits created by it–the sum really is greater than the parts.
It is never to late to try to take advantage of the many benefits of USPTO trademark registration. Even a business that has been operating for years without a trademark registration would generally benefit from trying to enhance the protection for the brand by finally registering it.
It’s really hard for me to think of a situation where a business would have too many trademarks. I’ve worked with many clients over the years who have significant portfolios of several dozen or more trademark registrations. The post Can a brand have too many trademarks? So for example, our law firm has a portfolio.
Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property. . The world of branding needs to change.
The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.
The following is an excerpt from my book, Building a Bold Brand. I am particularly sensitive to the trademark challenges that small businesses face for several reasons. Since 1999, I have built and managed my own small business, Erik M. In fact, small businesses may be even more capable. Corporate attorney.
The following is an edited transcript of my book video Building a Bold Brand Chapter 1: Choose Wisely. Bold brands begin with great brand names, but brands are much more than just names. Brand names are at the core of a brand’s persona. Be creative.
There are several key benefits to trademark registration. In fact, I’m certain that happens every single day to thousands of brands when people are coming up with names or clearing names and we never hear about them. So, once it’s registered, the registration is literally working for the owner 24/7.
The following is an excerpt from my book, Building a Bold Brand. Trademark registration with the United States Patent and Trademark. as low as $225, and the resulting trademark registration provides a. myriad of benefits to its owner: Using the registration symbol (®) looks nice, and the official. your brand.
The following is an edited transcript of my book video Building a Bold Brand Chapter 3: Bold Brands are Everywhere. Bold brands, great trademarks, memorable logos, and witty slogans are all around us. They can be found anywhere in any field of business.
Building a brand is no small task. While many businesses go through the process of trademark registration , not every brand needs to take that route right away. Enter common law trademarks a practical way to secure certain rights to your brand from the moment you start using it, without the registration process or fees.
The following is an edited transcript of our video The Importance of International Trademark Registration. Registering your trademark in other countries can protect your reputation in those countries, and can ultimately increase the value of your brand. How do you know if you’re ready to apply for protection in other countries?21
We are pleased to announce that the UK Intellectual Property Office (UK IPO) and International Trademark Association (INTA) are jointly hosting a conference on brand protection strategies on February 24th, 2023 at the Imperial, New Delhi. P rior registration through RSVP is mandatory for attendance.
The following is an edited transcript of Chapter 8 of my book video Building a Bold Brand: The Trademark Registration Process: A Long and Winding Road The trademark application process at the United States Patent and Trademark Office (USPTO) is generally long, complex, and full of deadlines. Know your business. Think it through.
The ultimate success of brands and businesses in the modern world largely depends on the groundbreaking innovation that sets them apart from the rising competition in the market. Having a robust Intellectual Property (IP) portfolio and strategizing well to maintain it can do wonders in enhancing your brand value and market share.
The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. It doesn’t matter.
Additionally, trademark registrations for MSMEs are relatively cost-effective. Overall, the MSME scheme fosters the growth and development of these enterprises and assists them to flourish among existing top brands. Trademarks help your business to stand out from the crowd where there are so many look-alike products.
INTRODUCTION Earlier, businesses seek operations that go beyond borders in an increasingly globalized economy. Madrid Protocol provides a simplified mechanism towards even more unifying international registration for trademarks to overcome such hurdles. Operational Mechanism of the Madrid Protocol 1.
Food trucks have a heightened need to proper trademark protection: The industry is booming and growing rapidly, with lots of new brand names being developed every month. Food trucks are generally very local businesses. The cost of rebranding a food truck can be enough to crush a business.
There have been no public developments on that front but Carrasquillo now faces new problems relating to a spin-off business. Carrasquillo’s ‘Reloaded’ IPTV Branding. Trademark Registration No. Company Claims Ownership of ‘Reloaded’ Trademark. . ” NuStar Tried to Negotiate With Carrasquillo.
Geographically Descriptive Terms: It is important to note that trademarks that include words that are geographically descriptive (like names of cities or countries) will not be eligible for registration if they create the impression that the products or services originating from other places are originating from the mentioned geographical location.
Business companies across the globe understand the utmost importance of the internet and different social media platforms and are therefore enhancing their logo with unique visual effects and animation. The most critical aspect that may be subject to the Trademark Protection of a motion mark is the succession of images in the said mark.
Under the Indian Trade Marks Act of 1999 , if a sound is or has become a distinctive or unique symbol associated with one undertaking, it will be eligible for obtaining Trademark Registration. This article shall discuss the foundations of sound trademark registrations in India while giving examples of widely known sounds trademarks.
Any business owner looking to distinguish himself from others in the market would be wise to safeguard the elements that make his business unique. are examples of searchable databases that allow users to search for trademarked words, brands, and even images. Are the businesses similar? Where do you do business?
It serves as an essential element in making up the brand identity, customer loyalty, and market differentiation. Trademarks can be very important for businesses entering new markets. This is because it is likely to hurt the image and image of the brand or the market’s company.
The following is an edited transcript of my video 25 Benefits of Trademark Registration. It allows the owner to use the ® symbol, which conveys a brand’s status and helps ward off Infringers. You appear in the USPTO database, so when other brands are searching and clearing new names, it helps avoid conflicts.
The Commission is soliciting written comment, data, and arguments concerning the need for such a rulemaking to prevent persons, entities, and organizations from impersonating government agencies or staff and businesses or their agents.” trademarks for clients who are overwhelmingly small businesses. Comments of Erik M.
Brand protection is our business—and that includes our own brand. Erik shares a recent trademark registration our firm received for one of our own logos in this podcast. Brand protection is our business—and that includes our own brand.
Pelton & Associates (EMP&A) is a boutique firm focusing on trademark protection for businesses an brands, including trademark and copyright applications, trademark disputes, matters with the Trademark Trial and Appeal Board, trademark clearance searches, and other matters.
Brands — legally protected as trademarks — have value. Registering brands as federal trademarks also provides significant legal benefits, such as the presumption of ownership, validity, and nationwide priority in the mark. We all understand that intuitively.
These are rights that a business receives from using a trademark, brand name, logo, slogan, or some other indicator or source without registering it. There is not a requirement to register it—many businesses begin using their trademarks before they register them. There are limitations.
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