Erik K Pelton

NOVEMBER 3, 2020

The following is an excerpt from my book, Building a Bold Brand. I am particularly sensitive to the trademark challenges that small businesses face for several reasons. Since 1999, I have built and managed my own small business, Erik M. In fact, small businesses may be even more capable. Corporate attorney.

Business 130

Business Trademark Cease and Desist Branding 130

Erik K Pelton

SEPTEMBER 12, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. It doesn’t matter.

Branding 130

Branding Brands Branding Social Media 130

TorrentFreak

APRIL 12, 2022

There have been no public developments on that front but Carrasquillo now faces new problems relating to a spin-off business. Carrasquillo’s ‘Reloaded’ IPTV Branding. According to the complaint, NuStar learned that Carrasquillo intended to launch an apparel business under the ‘Reloaded’ brand in July 2019.

Branding 142

Branding Brands Branding Trademark 142

Kashishipr

JANUARY 19, 2022

The form of intangible property comprising of skillsets, know-how, business ideas, and strategies have helped in the development and generation of the transborder reputation of several brands. Noting the Difference between a Brand and a Trademark. How Does a Trademark Help in the Marketing of a Brand?

Marketing 105

Marketing Marketing Trademark Branding 105

Erik K Pelton

JANUARY 4, 2024

The following is an edited transcript of my video When Two Identical Brand Names Coexist People often have the mistaken impression that a trademark has to be completely unique in the universe. That would have a real limiting effect on the number of brands that are out there because Apple, for instance, is in the name for many businesses.

Branding 130

Branding Brands Branding Editing 130

Erik K Pelton

JULY 16, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 3: Bold Brands are Everywhere. Bold brands, great trademarks, memorable logos, and witty slogans are all around us. They can be found anywhere in any field of business. Trademark is our experience.®,

Branding 130

Branding Brands Branding Trademark 130

azrights

MAY 10, 2022

It’s well known that the failure rate of small businesses is extremely high. Entrepreneur.com rates people’s chances of surviving in business beyond 5 years at 50/50, while the chances of failure after 10 years are 70%. With that in mind, here are the top 13 reasons why businesses are less successful than they might otherwise be.

Business 98

Business Branding Brands Branding 98

TorrentFreak

MARCH 16, 2022

In a world that’s dominated by viral social media posts and catchy headlines, branding is everything. Last week we noticed that one of the most iconic file-sharing brands was making headlines once again. – LimeWire is going from P2P to NFT as it plans a comeback in May – Business Insider. LimeWire Comeback?

Branding 145

Branding Brands Branding Due Diligence 145

Erik K Pelton

MARCH 8, 2022

I’ve made many mistakes in business over the years. Far and away, the worst marketing mistake I ever made was paying money – several thousand dollars – to be on Forbes radio on airplanes more than a decade ago. was the worst marketing mistake I’ve ever made. The interview is good.

Marketing 113

Marketing Marketing Branding Brands 113

TorrentFreak

JANUARY 8, 2022

Pirates Expolit Payment Processor Branding. According to AAPA, among other things the inclusion of payment processor logos on payment portals gives them an air of legitimacy while damaging the processors’ brands. PayPal is committed to finding a workable solution to combat piracy’s impact on the industry and on their brand.

Branding 144

Branding Brands Branding Due Diligence 144

Technology & Marketing Law Blog

AUGUST 11, 2022

Rebecca Tushnet and I are pleased to announce the sixth edition of our casebook, Advertising & Marketing Law: Cases & Materials. Chapter 10: Other Business Torts. Chapter 12: Brand Protection and Usage. It is available for purchase in the following formats: * DRM-free PDF file. Price: $12. Price: $30 + shipping and tax.

Editing 126

Editing Advertising Advertising Marketing 126

McKinsey Operations

APRIL 5, 2023

The business-as-usual approach to marketing is no longer sufficient. To succeed in modern marketing, professionals must develop broad skillsets and prioritize collaboration.

Marketing 102

Marketing Marketing Business Branding 102

IP and Legal Filings

SEPTEMBER 12, 2024

Trademarks are very important business assets because they distinguish products and embody reputation. The judgment made budget retailers realize the price they must pay for imitating established brands and stressed the virtue of originality in design, even within the lower end of the market. [3] Dongre and Ors. V Whirlpool Co.

Branding 98

Branding Brands Branding Trademark 98

Technology & Marketing Law Blog

JULY 23, 2024

Rebecca Tushnet and I are pleased to announce the seventh edition of our casebook, Advertising & Marketing Law: Cases & Materials. The post Announcing the Seventh Edition of Advertising & Marketing Law Casebook by Tushnet & Goldman appeared first on Technology & Marketing Law Blog. Price: $12 * Kindle.

Editing 98

Editing Advertising Advertising Marketing 98

IP and Legal Filings

SEPTEMBER 26, 2024

Geographical indications bring a sense of security that protects unique property that belongs to a particular geographical location, increasing its value in the market. By throwing more light on the market economy and local market, it can be noted that G.I. tags have a significant impact.

Marketing 105

Marketing Marketing Branding Brands 105

Plagiarism Today

JANUARY 11, 2023

The original lawsuit was filed against luis Fonsi, the original performer of Despacito , alleging that the hit song made an unlawful use of their 1989 riddim entitled Fish Market (better known as Poco Man Jam ). 3: Zara Sues “Responsible” Brand Thilikó for “Passing Off” Zara Wares, Photos as its Own.

Reporting 246

Reporting Plagiarism Branding Brands 246

Art Law Journal

SEPTEMBER 30, 2022

Pauline Brown, renowned expert on luxury branding and founder of Aesthetic Intelligence Labs, discusses the definition of aesthetic intelligence and how it can drive business interests.

Business 96

Business Branding Brands Branding 96

Plagiarism Today

SEPTEMBER 17, 2024

Music companies are increasingly targeting businesses who use their music on social media. Here's what you need to know. The post The Battle Over Music in Social Media Videos appeared first on Plagiarism Today.

Social Media 299

Social Media Music Plagiarism Business 299

JD Supra Law

NOVEMBER 6, 2024

The Adult-Use Processor Type 3 Branding license (Brand License) authorizes the license holder to market their brand(s) in New York State's adult-use cannabis market by entering into white labeling agreements with other licensed adult-use processors. By: Vicente LLP

Branding 62

Branding Brands Branding Licensing 62

JD Supra Law

SEPTEMBER 14, 2023

In today’s digital era where social media is at the core of all business, influencers have emerged as pivotal players in the world of marketing, wielding significant influence over their followers and the brands they represent.

Marketing 82

Marketing Marketing Social Media Law 82

CopyrightsWorld

MAY 18, 2022

Kris is the CEO of Ruby Media Group, a full service Public Relations and Social Media Agency located in Manhattan, which offers public relations services, content marketing, social media and personal branding services. – What PR, SEO and Content Marketing strategies lead her clients to success? – Are NFTs a bubble?

Social Media 98

Social Media Business Marketing Marketing 98

Nelligan Law

FEBRUARY 21, 2025

Now, WWE has filed twelve new trademark applications, reinforcing that intellectual property is just as vital to its business model as the action inside the ring. Osiris Griffin feels like an ancient warrioror maybe a sneaker brand. sounds like a name with real marketing potential. education policy. Secretary of Education.

Branding 52

Branding Brands Branding Business 52

Erik K Pelton

SEPTEMBER 3, 2024

The internet has lowered barriers to starting a new business, therefore finding a good and protectable brand name is becoming increasingly difficult. Non-traditional trademarks (shapes, sounds, smells, configurations, and other “odd” trademarks) are increasingly becoming part of marketing for small and big businesses.

Registration 130

Registration Trademark Social Media Branding 130

Traverse Legal Blog

SEPTEMBER 27, 2024

Our technology and internet lawyers are constantly contacted by Amazon sellers trying to protect their brand names and products on the Amazon marketplace. One of the most common brand protection issues involves gray market sellers and counterfeits on Amazon. There’s both good news and bad news.

Branding 52

Branding Brands Branding Marketing 52

IP and Legal Filings

AUGUST 28, 2023

The Reason Behind This Evolutionary Development Brand and companies have made it a trend to evolve from time to time creating variants over their original/ main or core mark. It strengthens brand awareness, builds a better rapport, and a more intimate Business-to-consumer relation which builds trust and faith in their product.

Branding 98

Branding Brands Branding Trademark 98

Erik K Pelton

NOVEMBER 18, 2022

We love sunflowers at Erik M Pelton & Associates as a symbol of growth and renewal, and tie that into trademark and brand protection. We’ve been using the phrase, Making Trademarks Bloom since 1999® and using sunflowers for at least 10 years in our marketing, and I recently learned about the golden ratio and sunflowers.

Trademark 147

Trademark Branding Brands Branding 147

Corsearch

JANUARY 9, 2025

Building a brand is no small task. While many businesses go through the process of trademark registration , not every brand needs to take that route right away. Enter common law trademarks a practical way to secure certain rights to your brand from the moment you start using it, without the registration process or fees.

Branding 52

Branding Brands Branding Registration 52

IPilogue

JULY 29, 2022

Big-name celebrities like Halsey and Florence Welch of the indie rock band Florence and the Machine have taken to TikTok to discuss their discontent with the new marketing approach of creating viral TikTok audios as promotion. Michelle Mao is an IPilogue Writer and a 2L JD Candidate at Osgoode Hall Law School.

Music 118

Music Marketing Marketing Ownership 118

Kashishipr

APRIL 13, 2022

The dramatic rise in e-commerce in the last two decades saw many brand and business owners struggling to safeguard their Intellectual Property (IP) assets in cyberspace, starting from domain names and then going onto social media handles. NFTs may refer to the digital goods or specific pieces sold in the Metaverse.

Intellectual Property 116

Intellectual Property IP Non-Fungible Tokens Branding 116

Erik K Pelton

DECEMBER 12, 2022

Great logos can be very powerful marketing tools for big businesses and the smallest of businesses as well. Now, a brand name is always going to be more important to protect than a logo. It conveys something about the brand. Nike , the swoosh. It’s simple, it’s powerful, it’s unique.

Branding 147

Branding Brands Branding Copying 147

43(B)log

JUNE 10, 2024

4, 2024) Finding Zesty Paws’ “#1 Brand” claim literally false, the court grants a preliminary injunction despite Zesty Paws’ attempt to create a factual dispute about what a “brand” is. Nutramax and Zesty Paws are direct competitors in the pet supplement market. A brand can be a limping mark!) Nutramax Labs.,

Branding 72

Branding Brands Branding Marketing 72

IP Watchdog

MARCH 30, 2022

Fans love college sports and cheering on athletes who play for their alma mater or favorite school teams, which creates collaboration opportunities for athletes and brands alike.

Marketing 105

Marketing Marketing Branding Brands 105

IP and Legal Filings

NOVEMBER 12, 2024

Introduction Registration of a trademark is an important step toward building a brand on solid ground. Today, in a competitive marketplace, the difference between a successful strategy for the long-run has to do with brand identity. That should represent your brand and not explain it.

Trademark 97

Trademark Branding Brands Branding 97

azrights

FEBRUARY 2, 2023

Intellectual Property (IP) is part and parcel of business, yet it abounds with misconceptions. So, making the right choice of name and other branding elements, and being able to identify how IP protects key assets, is the best way to protect a business. I only realised this when I attended Mark Ritson’s brand management course.

Intellectual Property 98

Intellectual Property Branding Brands Branding 98

JD Supra Law

MARCH 28, 2024

This trademark, a symbol of years of hard work and dedication, represents the essence of the brand's identity and market appeal. Picture a renowned winery in the heart of Napa Valley that has built its reputation on a trademark that connoisseurs associate with exceptional quality. By: Stradling Yocca Carlson & Rauth

Business 70

Business Ownership Branding Brands 70

IP and Legal Filings

FEBRUARY 17, 2025

The Indian sports market, especially is a ground for rapid growth, with a die-hard fan base, and an ever-growing hunger for more, the market of sports is at the top of its game. Almost every facet of the sports industry is now being tapped into and marketed and Intellectual Property are valuable assets for these marketing tactics.

Intellectual Property Law 90

Intellectual Property Law Intellectual Property Law IP 90

Erik K Pelton

JULY 23, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 4: Spectrum of Marks. Some brands and trademarks are entitled to greater protection than others. Some brands and trademarks are entitled to greater protection than others. Before you do that, there’s another key consideration.

Trademark 130

Trademark Branding Brands Branding 130