Erik K Pelton

NOVEMBER 19, 2024

The following is an edited transcript of Chapter 21 of my book video Building a Bold Brand: Small Business Concerns Small businesses are just as capable of creating and building great brands as big businesses are. In fact, small businesses may be even more capable.

Business 130

Business Trademark Social Media Branding 130

Erik K Pelton

DECEMBER 10, 2024

Businesses and brands in the field of cannabis, cannabidiol (CBD), and hemp need to be aware of special considerations when it comes to brand protection. Key considerations for brand owners in these fields: Is state trademark protection available? Contact a lawyer to discuss your needs.

Branding 130

Branding Branding Brands Trademark 130

Erik K Pelton

JANUARY 9, 2023

The following is an edited transcript of my video Protecting a Law Firm Brand. Over the years, we’ve had the good fortune to work with all types of businesses, including many law firms, to protect their brands. Law firm brands can be protected just like any other business.

Brands 147

Brands Branding Branding Law 147

Erik K Pelton

JUNE 17, 2024

The following is an edited transcript of my video 25 Branding Tips. As we celebrate our 25th year, I am excited to share 25 branding tips with you: Choose a creative name – it’s the foundation you begin with to build a bold brand. Use the proper trademark symbol with your brand (TM, SM, or ®).

Branding 130

Branding Brands Branding Intellectual Property 130

Erik K Pelton

APRIL 25, 2022

The following is an edited transcript of my video Even Trademark Lawyers Make Branding Mistakes. Believe it or not, even trademark lawyers can make branding–or maybe even trademark mistakes–from time to time. I didn’t want to go down that road because the brand name wasn’t resonating with me.

Branding 147

Branding Branding Brands Trademark 147

Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

Brands 147

Brands Branding Branding Social Media 147

Erik K Pelton

SEPTEMBER 17, 2024

We are a small business and we specialize in helping small businesses protect their brands. The post Do These 5 Things When Starting a New Business appeared first on Erik M Pelton & Associates, PLLC. We are a small business and we specialize in helping small businesses protect their brands.

Business 130

Business Brands Branding Branding 130

Erik K Pelton

JANUARY 2, 2023

The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Look at how you’re using your brands.

Brands 147

Brands Branding Branding Copyright Notice 147

Erik K Pelton

DECEMBER 19, 2022

I love a great meal, I love supporting small local businesses, and I have a connection to the restaurant industry: my wife and my brother-in-law own two restaurants. I’ve seen firsthand the power of protecting a restaurant brand. And they should, because a restaurant name is valuable just like any other brand name.

Registration 299

Registration Trademark Social Media Branding 299

Erik K Pelton

JULY 2, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 1: Choose Wisely. Bold brands begin with great brand names, but brands are much more than just names. Brand names are at the core of a brand’s persona. Be creative.

Branding 130

Branding Brands Branding Editing 130

Erik K Pelton

JULY 9, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 2: Bold Brand Building Tools. For more, see Introducing: the Building a Bold Brand Wheel The post Top Tips for Building Bold Brands with Strong Trademarks appeared first on Erik M Pelton & Associates, PLLC.

Brands 130

Brands Branding Branding Trademark 130

JD Supra Law

AUGUST 20, 2024

As a content creator, your brand is your livelihood. You work tirelessly to create engaging content, build your audience, and attract partnerships with brands. But amidst the creativity and hustle, there’s one critical aspect many content creators overlook— legal protection. By: Kohrman Jackson & Krantz LLP

Branding 118

Branding Brands Branding Business 118

Erik K Pelton

SEPTEMBER 12, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. It doesn’t matter.

Brands 130

Brands Branding Branding Social Media 130

Erik K Pelton

APRIL 11, 2024

We recognize that business owners have a choice when it comes to protecting their brand and who they hire to work with them. We stack up differently against most others in the field of trademarks.

Trademark 263

Trademark Brands Branding Branding 263

Erik K Pelton

AUGUST 27, 2024

The following is an edited transcript of Chapter 9 of my book video Building a Bold Brand: Registration: Better Late than Never Ideally, a business should protect its trademarks from the outset, filing as the brand launches or even earlier based on an intent-to-use the mark. Probably not!

Registration 130

Registration Business Social Media Trademark 130

Erik K Pelton

JULY 16, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 3: Bold Brands are Everywhere. Bold brands, great trademarks, memorable logos, and witty slogans are all around us. They can be found anywhere in any field of business. Trademark is our experience.®,

Branding 130

Branding Brands Branding Trademark 130

Erik K Pelton

JANUARY 4, 2024

The following is an edited transcript of my video When Two Identical Brand Names Coexist People often have the mistaken impression that a trademark has to be completely unique in the universe. That would have a real limiting effect on the number of brands that are out there because Apple, for instance, is in the name for many businesses.

Branding 130

Branding Branding Brands Editing 130

TorrentFreak

APRIL 12, 2022

There have been no public developments on that front but Carrasquillo now faces new problems relating to a spin-off business. Carrasquillo’s ‘Reloaded’ IPTV Branding. According to the complaint, NuStar learned that Carrasquillo intended to launch an apparel business under the ‘Reloaded’ brand in July 2019.

Branding 142

Branding Branding Brands Trademark 142

SpicyIP

FEBRUARY 6, 2023

We are pleased to announce that the UK Intellectual Property Office (UK IPO) and International Trademark Association (INTA) are jointly hosting a conference on brand protection strategies on February 24th, 2023 at the Imperial, New Delhi. For further details please read their announcement below.

Brands 124

Brands Branding Branding Intellectual Property 124

TorrentFreak

MARCH 16, 2022

In a world that’s dominated by viral social media posts and catchy headlines, branding is everything. Last week we noticed that one of the most iconic file-sharing brands was making headlines once again. – LimeWire is going from P2P to NFT as it plans a comeback in May – Business Insider. LimeWire Comeback?

Branding 145

Branding Branding Brands Due Diligence 145

JD Supra Law

JANUARY 10, 2025

Every successful business needs two things: a brand and a budget. However developing and protecting your brand without breaking your budget may seem daunting, especially for startups and small businesses. The good news? Its more doable than you might think. By: Dunlap Bennett & Ludwig PLLC

Branding 68

Branding Brands Branding Business 68

Erik K Pelton

JULY 6, 2021

The following is a transcript of my video Vaccinate Your Brand with Trademark Registration. Trademark registration is like a vaccine to protect your brand from harms and dangers and risks, because when we get vaccinated, we’re boosting our immune system. I actually heard a friend of mine yesterday refer to it as half-cinated.

Registration 242

Registration Trademark Branding Brands 242

IP Watchdog

NOVEMBER 5, 2022

Brand collaborations with celebrities, influencers or other brands are much like marriages, but brand collaborations are even more unlikely to last. Why not plan for the split, whether it be a conscious uncoupling or a Page 6 kind of divorce, with a prenup?

Brands 128

Brands Branding Branding IP 128

IP Watchdog

JUNE 27, 2023

Upcycling, a recent fashion trend, poses issues and concerns for brand owners that are similar to counterfeiting but with some added complexity. As a result, upcycled products have prompted brand owners to take legal action to protect their brands and consequently their customers.

Branding 116

Branding Brands Branding Trademark 116

IP and Legal Filings

NOVEMBER 23, 2024

It serves as an essential element in making up the brand identity, customer loyalty, and market differentiation. Trademarks can be very important for businesses entering new markets. This is because it is likely to hurt the image and image of the brand or the market’s company.

Branding 104

Branding Branding Brands Technology 104

JD Supra Law

JULY 1, 2024

Trademark law continues to be the cornerstone of brand identity. This article explores the significance of tacking as a vital strategy that allows businesses…Trademark law continues to be the cornerstone of brand identity. One concept that introduces a unique set of challenges in trademark law is “tacking.” By: Sunstein LLP

Trademark Law 99

Trademark Law Brands Branding Branding 99

JD Supra Law

JANUARY 23, 2025

A longstanding Australian brand, UGG Since 1974, is fighting for the right to use its UGG trademark for footwear in the United States.

Trademark 116

Trademark Business Brands Branding 116

IP and Legal Filings

SEPTEMBER 12, 2024

Trademarks are very important business assets because they distinguish products and embody reputation. The judgment made budget retailers realize the price they must pay for imitating established brands and stressed the virtue of originality in design, even within the lower end of the market. [3] Dongre and Ors. V Whirlpool Co.

Branding 98

Branding Branding Brands Trademark 98

Erik K Pelton

MARCH 11, 2022

The Commission is soliciting written comment, data, and arguments concerning the need for such a rulemaking to prevent persons, entities, and organizations from impersonating government agencies or staff and businesses or their agents.” trademarks for clients who are overwhelmingly small businesses. Comments of Erik M.

Government 147

Government Business Trademark Blogging 147

JD Supra Law

JANUARY 6, 2025

Name, image, and likeness (NIL) deals are analogous to endorsement deals, where businesses contract with a person to promote a product or service, but "NIL deals" is typically used to refer to agreements with college student athletes.

Business 73

Business Brands Branding Branding 73

Erik K Pelton

DECEMBER 3, 2024

Food trucks have a heightened need to proper trademark protection: The industry is booming and growing rapidly, with lots of new brand names being developed every month. Food trucks are generally very local businesses. The cost of rebranding a food truck can be enough to crush a business.

Social Media 130

Social Media Trademark Brands Branding 130

TorrentFreak

NOVEMBER 10, 2022

The destruction of Megaupload by the US government had serious implications for sites with a similar business model. Later in 2012, the RIAA submitted its regular report to the United States Trade Representative, requesting various sites to be branded notorious pirate markets. Over the space of just a few days, everything changed.

Branding 143

Branding Branding Brands Television 143

Corsearch

JANUARY 9, 2025

Building a brand is no small task. While many businesses go through the process of trademark registration , not every brand needs to take that route right away. Enter common law trademarks a practical way to secure certain rights to your brand from the moment you start using it, without the registration process or fees.

Brands 52

Brands Branding Branding Registration 52

Erik K Pelton

OCTOBER 22, 2024

The following is an edited transcript of Chapter 17 of my book video Building a Bold Brand: Enforcement vs. Others An important tool to keep a brand strong and legally protected is to deal with infringement situations when they arise, whether you are the accuser or the alleged infringer. Are your businesses related?

Cease and Desist 130

Cease and Desist Trademark Brands Branding 130

TorrentFreak

FEBRUARY 25, 2024

Workers at Italy’s ISPs and closely related companies don’t seem entirely consumed by the imposition of Piracy Shield on their businesses, but they are showing signs of frustration.

Branding 142

Branding Branding Brands Publishing 142

Erik K Pelton

AUGUST 5, 2022

One of the most frequent questions I get is “When should I begin the process to start applying to register my trademark as a business owner?” That moment, of course, can be at a variety of different stages for a business, and that’s what I want to review here. What if you started using the brand name on social media?

Registration 147

Registration Trademark Social Media Brands 147

Plagiarism Today

SEPTEMBER 17, 2024

Music companies are increasingly targeting businesses who use their music on social media. Here's what you need to know. The post The Battle Over Music in Social Media Videos appeared first on Plagiarism Today.

Social Media 277

Social Media Music Plagiarism Business 277