Erik K Pelton

JUNE 26, 2024

From their macabre name to their clever slogan—and everything in between—Liquid Death’s provocative branding is all about follow through, as Erik shares in this episode. The post Liquid Death: Bold Branding Example appeared first on Erik M Pelton & Associates, PLLC.

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Brands Branding Branding 130

Erik K Pelton

JULY 30, 2024

Great brands are everywhere – you just have to look! The post 25 Examples of Great Small Business Brands appeared first on Erik M Pelton & Associates, PLLC. Great brands are everywhere – you just have to look!

Branding 130

Branding Brands Branding Business 130

Erik K Pelton

JULY 2, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 1: Choose Wisely. Bold brands begin with great brand names, but brands are much more than just names. Brand names are at the core of a brand’s persona. Be creative.

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Brands Branding Branding Editing 130

Erik K Pelton

AUGUST 13, 2024

The following is an edited transcript of Chapter 7 of my book video Building a Bold Brand Chapter 7: Registration is the Keystone to Brand Protection While there are many incredible sights and millennia of history to write about in the city of Rome, one feature is central to all of the great buildings there: arches.

Registration 130

Registration Brands Branding Branding 130

Erik K Pelton

JULY 9, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 2: Bold Brand Building Tools. For more, see Introducing: the Building a Bold Brand Wheel The post Top Tips for Building Bold Brands with Strong Trademarks appeared first on Erik M Pelton & Associates, PLLC.

Brands 130

Brands Branding Branding Trademark 130

Erik K Pelton

JANUARY 4, 2024

The following is an edited transcript of my video When Two Identical Brand Names Coexist People often have the mistaken impression that a trademark has to be completely unique in the universe. That would have a real limiting effect on the number of brands that are out there because Apple, for instance, is in the name for many businesses.

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Brands Branding Branding Editing 130

Erik K Pelton

JANUARY 18, 2024

The following is an edited transcript of my video Tips for Brainstorming New Business and Brand Names Brainstorming for new brand names is really the genesis of brand protection. It’s not easy to come up with a bold, unique, and protectable name, but it is still possible, Begin with pieces of words and names.

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Brands Branding Branding Business 130

Erik K Pelton

JULY 16, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 3: Bold Brands are Everywhere. Bold brands, great trademarks, memorable logos, and witty slogans are all around us. Searching for a new brand name is difficult, but the extra effort and perseverance is absolutely worthwhile.

Brands 130

Brands Branding Branding Trademark 130

Erik K Pelton

SEPTEMBER 24, 2024

The following is an edited transcript of Chapter 13 of my book video Building a Bold Brand: Beware of Scams Few things I have written about over the years have garnered more attention than my coverage of worthless scams that prey upon trademark owners. For more, visit www.istthisatrademarkscam.com.

Brands 130

Brands Branding Branding Intellectual Property 130

Erik K Pelton

APRIL 30, 2024

Inspired by a clever license plate, Erik shares tips on the benefits of planning ahead when it comes to protecting your brand. Inspired by a clever license plate, Erik shares tips on the benefits of planning ahead when it comes to protecting your brand. The post Plan Ahead appeared first on Erik M Pelton & Associates, PLLC.

Brands 261

Brands Branding Branding Licensing 261

JD Supra Law

NOVEMBER 13, 2024

They all have created their own boutique cannabis brands. What do Megan Rapinoe, Kevin Durant, Shawn Kemp, Calvin Johnson, Willie Nelson, Wiz Kalifa, Margo Price, and Sublime all have in common? As cannabis has become more popular, celebrity athletes and musicians have taken notice and jumped into the game.

Brands 126

Brands Branding Branding Law 126

IP and Legal Filings

NOVEMBER 23, 2024

It serves as an essential element in making up the brand identity, customer loyalty, and market differentiation. Emerging technologies for better Trademark Protection Several challenges occur along the way as the companies establish their brand presence domestically and internationally.

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Brands Branding Branding Technology 100

JD Supra Law

AUGUST 20, 2024

As a content creator, your brand is your livelihood. You work tirelessly to create engaging content, build your audience, and attract partnerships with brands. But amidst the creativity and hustle, there’s one critical aspect many content creators overlook— legal protection. By: Kohrman Jackson & Krantz LLP

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Brands Branding Branding Business 118

Erik K Pelton

JULY 6, 2021

The following is a transcript of my video Vaccinate Your Brand with Trademark Registration. Trademark registration is like a vaccine to protect your brand from harms and dangers and risks, because when we get vaccinated, we’re boosting our immune system. I actually heard a friend of mine yesterday refer to it as half-cinated.

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Registration Trademark Brands Branding 242

IP and Legal Filings

SEPTEMBER 12, 2024

Protection of trademarks is important for the following reasons: Preservation of brand identity Prevention of customer confusion Business investment protection Fair Competition Innovation in branding Famous infringement cases within the areas of intellectual property underline complex legal issues and stakes involved. Dongre and Ors.

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Brands Branding Branding Trademark 95

TorrentFreak

FEBRUARY 4, 2024

was reportedly ‘ acquired ‘ by a new team, who kept the site online under the Aniwatch brand. As reported here earlier, ACE previously tracked down the operators of 2embed and zoro.to, who appeared cooperative after they were paid a visit. However, those actions didn’t have a lasting effect. “Both 2embed and zoro.to

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Branding Brands Branding Music 129

SpicyIP

AUGUST 2, 2024

Image from here Manu Bhaker’s Olympics Victory: Do Brands Violate Publicity Rights by Putting out Congratulatory Posts? Moment marketing” refers to a strategy where brands can take advantage of ongoing events to gain relevance, and especially for some of the sheen of patriotic athletic victories to wear off on them.

Brands 106

Brands Branding Branding Personality Rights 106

Erik K Pelton

APRIL 23, 2024

Erik shares 25 tips to consider when brainstorming brand names in this episode of our 25 series. Erik shares 25 tips to consider when brainstorming brand names in this episode of our 25 series. The post 25 Tips When Brainstorming a New Name appeared first on Erik M Pelton & Associates, PLLC.

Brands 227

Brands Branding Branding 227

IP Law 360

NOVEMBER 15, 2024

s role as the exclusive manufacturer and distributor of Vintage Brand merchandise means Sportswear can be liable for infringement.

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Brands Branding Branding Trademark 97

TorrentFreak

FEBRUARY 25, 2024

Italy’s Piracy Shield blocking platform is the mechanism through which sports rightsholders exercise their right to use state-approved tools in their fight against IPTV piracy. In common with other systems in use around Europe, Piracy Shield acts on information provided by rightsholders.

Branding 142

Branding Brands Branding Publishing 142

Erik K Pelton

DECEMBER 19, 2022

I’ve seen firsthand the power of protecting a restaurant brand. And they should, because a restaurant name is valuable just like any other brand name. It’s an investment of protecting the future, of enhancing the value of the brand and of the business. Most restaurants do not have registered trademarks.

Registration 299

Registration Trademark Social Media Brands 299

Erik K Pelton

APRIL 11, 2024

We recognize that business owners have a choice when it comes to protecting their brand and who they hire to work with them. We stack up differently against most others in the field of trademarks.

Trademark 263

Trademark Brands Branding Branding 263

JD Supra Law

NOVEMBER 6, 2024

By: Foley Hoag LLP - Cannabis and the Law

Brands 115

Brands Branding Branding Licensing 115

JD Supra Law

DECEMBER 16, 2024

Recently, influencer, Sydney Gifford is suing fellow, influencer, Alyssa Sheil, claiming misappropriation this claim exceeds imitation, instead Gifford argues that Sheil appropriated her entire look, including her atheistic and overall brand identity. By: Fox Rothschild LLP

Brands 68

Brands Branding Branding 68

Plagiarism Today

APRIL 11, 2022

Earlier this month, the ecommerce site Etsy announced that they are launching a new intellectual property portal that they hope will make it easier for brands, creators and other rightsholders to report listings that are infringing on their rights. Users login with their Etsy account and then first register their brand.

IP 257

IP Intellectual Property Reporting Brands 257

JD Supra Law

DECEMBER 3, 2024

A Pennsylvania federal jury ruled in favor of Pennsylvania State University, finding that Vintage Brand, an online retailer, willfully infringed on the university's trademarks. The decision marks a significant win for universities and sports teams in their fight to protect against the sale of unlicensed merchandise.

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Brands Branding Branding Trademark 77

JD Supra Law

DECEMBER 24, 2024

In the spirit of the season, we have compiled five golden [th]ings to know about the intersection of Christmas and protecting seasonal brands. Its December, and everywhere you go, the streets and stores are awash in seasonal dcor, and holiday products and Christmas programming are glistening in your eyes once again. By: Irwin IP LLP

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Brands Branding Branding IP 59

Erik K Pelton

DECEMBER 3, 2024

Food trucks have a heightened need to proper trademark protection: The industry is booming and growing rapidly, with lots of new brand names being developed every month. Therefore, without USPTO registration, a food truck brand is only protected in the local geographic area where it operates and not anywhere else in the U.S.

Social Media 130

Social Media Trademark Brands Branding 130

Plagiarism Today

AUGUST 11, 2021

” Prado was talking about the “fast fashion” brand Shein. The wildly popular brand is famed for its imitations of popular, luxury items at bargain-basement prices. For example, items that may sell on Prado’s website for up to $300 typical appear as copies on Shein’s app for less than $20.

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Plagiarism Design Designs Copying 264

JD Supra Law

DECEMBER 27, 2024

From IP infringement to FTC compliance, Scott Hervey and Jessica Marlow discuss the key issues surrounding brand endorsement deals in this archive two-part episode of The Briefing. While influencer marketing has become popular in the creator space, it doesnt come without risks. By: Weintraub Tobin

Social Media 65

Social Media Brands Branding Branding 65

Erik K Pelton

NOVEMBER 19, 2024

The following is an edited transcript of Chapter 21 of my book video Building a Bold Brand: Small Business Concerns Small businesses are just as capable of creating and building great brands as big businesses are. All a business really needs is some creativity and wit so that it can begin building a bold brand via a great name.

Business 130

Business Trademark Social Media Brands 130

JD Supra Law

DECEMBER 27, 2024

From IP infringement to FTC compliance, Scott Hervey and Jessica Marlow discuss the key issues surrounding brand endorsement deals in this archive two-part episode of The Briefing. While influencer marketing has become popular in the creator space, it doesnt come without risks. By: Weintraub Tobin

Social Media 65

Social Media Brands Branding Branding 65

Plagiarism Today

MAY 17, 2022

3: Childhood Royalty Brand Lisa Frank Continues To Go After Artists as if They Own The Rainbow Palette. Finally today, Alyssa Shotwell at The Mary Sue reports that illustrator and artist Geneva Bowers has expressed frustration over the Lisa Frank brand, claiming that the company is filing takedown notices on works that are wholly original.

Contracts 221

Contracts Licensing Brands Branding 221

Erik K Pelton

OCTOBER 8, 2024

The following is an edited transcript of Chapter 15 of my book video Building a Bold Brand: Avoiding Generic Use In the last few years, more and more brands have added a generic product or category name after their brand name on packaging. The first brand to do this extensively was Kleenex®.

Trademark 130

Trademark Brands Branding Branding 130

Erik K Pelton

OCTOBER 15, 2024

The following is an edited transcript of Chapter 16 of my book video Building a Bold Brand: Monitoring for Infringers To maintain protection of a brand or a trademark, the owner must guard against unauthorized use or infringement. Here are five excellent—and free!—resources

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Trademark Social Media Brands Branding 130

JD Supra Law

AUGUST 23, 2024

The Trademark Trial and Appeal Board often consider wine, beer, and non-alcoholic beverages related when determining the likelihood of confusion despite there being no per se rule on the matter. Scott Hervey and Jamie Lincenberg discuss the TTAB’s long-standing opinion on this episode of The Briefing. By: Weintraub Tobin

Branding 107

Branding Brands Branding Trademark 107

Erik K Pelton

DECEMBER 30, 2024

To all the clients along the way who have entrusted their brands to me, I am forever in gratitude. To help protect your brands as you build and grow your businesses gives me joy and pride every day. Our team has grown as well! And our clients have received more than 4,500 USPTO registration certificates.

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