Erik K Pelton

JUNE 26, 2024

From their macabre name to their clever slogan—and everything in between—Liquid Death’s provocative branding is all about follow through, as Erik shares in this episode. The post Liquid Death: Bold Branding Example appeared first on Erik M Pelton & Associates, PLLC.

Branding 130

Branding Branding Brands 130

Erik K Pelton

JULY 30, 2024

Great brands are everywhere – you just have to look! The post 25 Examples of Great Small Business Brands appeared first on Erik M Pelton & Associates, PLLC. Great brands are everywhere – you just have to look!

Branding 130

Branding Branding Brands Business 130

Erik K Pelton

JULY 2, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 1: Choose Wisely. Bold brands begin with great brand names, but brands are much more than just names. Brand names are at the core of a brand’s persona. Be creative.

Branding 130

Branding Branding Brands Editing 130

Erik K Pelton

AUGUST 13, 2024

The following is an edited transcript of Chapter 7 of my book video Building a Bold Brand Chapter 7: Registration is the Keystone to Brand Protection While there are many incredible sights and millennia of history to write about in the city of Rome, one feature is central to all of the great buildings there: arches.

Registration 130

Registration Branding Branding Brands 130

Erik K Pelton

JULY 9, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 2: Bold Brand Building Tools. For more, see Introducing: the Building a Bold Brand Wheel The post Top Tips for Building Bold Brands with Strong Trademarks appeared first on Erik M Pelton & Associates, PLLC.

Branding 130

Branding Branding Brands Trademark 130

Erik K Pelton

JANUARY 4, 2024

The following is an edited transcript of my video When Two Identical Brand Names Coexist People often have the mistaken impression that a trademark has to be completely unique in the universe. That would have a real limiting effect on the number of brands that are out there because Apple, for instance, is in the name for many businesses.

Branding 130

Branding Branding Brands Editing 130

Erik K Pelton

JANUARY 18, 2024

The following is an edited transcript of my video Tips for Brainstorming New Business and Brand Names Brainstorming for new brand names is really the genesis of brand protection. It’s not easy to come up with a bold, unique, and protectable name, but it is still possible, Begin with pieces of words and names.

Branding 130

Branding Branding Brands Business 130

Erik K Pelton

JULY 16, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 3: Bold Brands are Everywhere. Bold brands, great trademarks, memorable logos, and witty slogans are all around us. Searching for a new brand name is difficult, but the extra effort and perseverance is absolutely worthwhile.

Branding 130

Branding Branding Brands Trademark 130

IP and Legal Filings

NOVEMBER 23, 2024

It serves as an essential element in making up the brand identity, customer loyalty, and market differentiation. Emerging technologies for better Trademark Protection Several challenges occur along the way as the companies establish their brand presence domestically and internationally.

Branding 104

Branding Branding Brands Technology 104

Erik K Pelton

SEPTEMBER 24, 2024

The following is an edited transcript of Chapter 13 of my book video Building a Bold Brand: Beware of Scams Few things I have written about over the years have garnered more attention than my coverage of worthless scams that prey upon trademark owners. For more, visit www.istthisatrademarkscam.com.

Branding 130

Branding Branding Brands Intellectual Property 130

TorrentFreak

FEBRUARY 14, 2024

The app in question uses popular piracy brands such as “Gomovies” and “123movies” in its name, and lives up to expectations. Piracy Brands (Legally) in Apple’s App Store Our search also revealed that not all piracy ‘associations’ are off-limits at Apple. It’s clearly not perfect, however.

Branding 125

Branding Branding Brands Reporting 125

Erik K Pelton

APRIL 30, 2024

Inspired by a clever license plate, Erik shares tips on the benefits of planning ahead when it comes to protecting your brand. Inspired by a clever license plate, Erik shares tips on the benefits of planning ahead when it comes to protecting your brand. The post Plan Ahead appeared first on Erik M Pelton & Associates, PLLC.

Branding 261

Branding Brands Branding Licensing 261

JD Supra Law

NOVEMBER 13, 2024

They all have created their own boutique cannabis brands. What do Megan Rapinoe, Kevin Durant, Shawn Kemp, Calvin Johnson, Willie Nelson, Wiz Kalifa, Margo Price, and Sublime all have in common? As cannabis has become more popular, celebrity athletes and musicians have taken notice and jumped into the game.

Branding 127

Branding Branding Brands Law 127

JD Supra Law

AUGUST 20, 2024

As a content creator, your brand is your livelihood. You work tirelessly to create engaging content, build your audience, and attract partnerships with brands. But amidst the creativity and hustle, there’s one critical aspect many content creators overlook— legal protection. By: Kohrman Jackson & Krantz LLP

Branding 117

Branding Branding Brands Business 117

IP and Legal Filings

SEPTEMBER 12, 2024

Protection of trademarks is important for the following reasons: Preservation of brand identity Prevention of customer confusion Business investment protection Fair Competition Innovation in branding Famous infringement cases within the areas of intellectual property underline complex legal issues and stakes involved. Dongre and Ors.

Branding 98

Branding Branding Brands Trademark 98

Erik K Pelton

JULY 6, 2021

The following is a transcript of my video Vaccinate Your Brand with Trademark Registration. Trademark registration is like a vaccine to protect your brand from harms and dangers and risks, because when we get vaccinated, we’re boosting our immune system. I actually heard a friend of mine yesterday refer to it as half-cinated.

Registration 242

Registration Trademark Branding Brands 242

TorrentFreak

FEBRUARY 4, 2024

was reportedly ‘ acquired ‘ by a new team, who kept the site online under the Aniwatch brand. As reported here earlier, ACE previously tracked down the operators of 2embed and zoro.to, who appeared cooperative after they were paid a visit. However, those actions didn’t have a lasting effect. “Both 2embed and zoro.to

Branding 131

Branding Branding Brands Music 131

SpicyIP

AUGUST 2, 2024

Image from here Manu Bhaker’s Olympics Victory: Do Brands Violate Publicity Rights by Putting out Congratulatory Posts? Moment marketing” refers to a strategy where brands can take advantage of ongoing events to gain relevance, and especially for some of the sheen of patriotic athletic victories to wear off on them.

Branding 105

Branding Branding Brands Personality Rights 105

Erik K Pelton

APRIL 23, 2024

Erik shares 25 tips to consider when brainstorming brand names in this episode of our 25 series. Erik shares 25 tips to consider when brainstorming brand names in this episode of our 25 series. The post 25 Tips When Brainstorming a New Name appeared first on Erik M Pelton & Associates, PLLC.

Branding 227

Branding Brands Branding 227

IP Law 360

NOVEMBER 15, 2024

s role as the exclusive manufacturer and distributor of Vintage Brand merchandise means Sportswear can be liable for infringement.

Branding 97

Branding Branding Brands Trademark 97

TorrentFreak

FEBRUARY 25, 2024

Italy’s Piracy Shield blocking platform is the mechanism through which sports rightsholders exercise their right to use state-approved tools in their fight against IPTV piracy. In common with other systems in use around Europe, Piracy Shield acts on information provided by rightsholders.

Branding 143

Branding Branding Brands Publishing 143

Erik K Pelton

DECEMBER 19, 2022

I’ve seen firsthand the power of protecting a restaurant brand. And they should, because a restaurant name is valuable just like any other brand name. It’s an investment of protecting the future, of enhancing the value of the brand and of the business. Most restaurants do not have registered trademarks.

Registration 299

Registration Trademark Social Media Brands 299

Erik K Pelton

APRIL 11, 2024

We recognize that business owners have a choice when it comes to protecting their brand and who they hire to work with them. We stack up differently against most others in the field of trademarks.

Trademark 263

Trademark Branding Brands Branding 263

JD Supra Law

DECEMBER 16, 2024

Recently, influencer, Sydney Gifford is suing fellow, influencer, Alyssa Sheil, claiming misappropriation this claim exceeds imitation, instead Gifford argues that Sheil appropriated her entire look, including her atheistic and overall brand identity. By: Fox Rothschild LLP

Branding 69

Branding Branding Brands 69

JD Supra Law

NOVEMBER 6, 2024

By: Foley Hoag LLP - Cannabis and the Law

Branding 116

Branding Branding Brands Licensing 116

JD Supra Law

NOVEMBER 27, 2024

In today’s dynamic market, brand partnerships with artists and musicians have become a powerful strategy for companies looking to enhance their visibility and connect with active and aligned audiences. These campaigns can also benefit artists looking to better understand their audience and drive engagement. By: BakerHostetler

Branding 72

Branding Branding Brands Marketing 72

JD Supra Law

DECEMBER 3, 2024

A Pennsylvania federal jury ruled in favor of Pennsylvania State University, finding that Vintage Brand, an online retailer, willfully infringed on the university's trademarks. The decision marks a significant win for universities and sports teams in their fight to protect against the sale of unlicensed merchandise.

Branding 78

Branding Branding Brands Trademark 78

Plagiarism Today

APRIL 11, 2022

Earlier this month, the ecommerce site Etsy announced that they are launching a new intellectual property portal that they hope will make it easier for brands, creators and other rightsholders to report listings that are infringing on their rights. Users login with their Etsy account and then first register their brand.

IP 257

IP Intellectual Property Reporting Brands 257

JD Supra Law

NOVEMBER 20, 2024

Watch this on-demand session with Vicente attorneys and special guests from cannabis and hemp brands Wyld and Eaton Botanicals as they discuss. But before you jump in, many corporate and regulatory factors must be considered, including navigating complicated regulations and structuring compliant agreements. By: Vicente LLP

Branding 74

Branding Branding Brands Marketing 74

Erik K Pelton

DECEMBER 3, 2024

Food trucks have a heightened need to proper trademark protection: The industry is booming and growing rapidly, with lots of new brand names being developed every month. Therefore, without USPTO registration, a food truck brand is only protected in the local geographic area where it operates and not anywhere else in the U.S.

Social Media 130

Social Media Trademark Branding Brands 130

Plagiarism Today

AUGUST 11, 2021

” Prado was talking about the “fast fashion” brand Shein. The wildly popular brand is famed for its imitations of popular, luxury items at bargain-basement prices. For example, items that may sell on Prado’s website for up to $300 typical appear as copies on Shein’s app for less than $20.

Plagiarism 264

Plagiarism Designs Design Copying 264

Erik K Pelton

NOVEMBER 19, 2024

The following is an edited transcript of Chapter 21 of my book video Building a Bold Brand: Small Business Concerns Small businesses are just as capable of creating and building great brands as big businesses are. All a business really needs is some creativity and wit so that it can begin building a bold brand via a great name.

Business 130

Business Trademark Social Media Branding 130

Plagiarism Today

MAY 17, 2022

3: Childhood Royalty Brand Lisa Frank Continues To Go After Artists as if They Own The Rainbow Palette. Finally today, Alyssa Shotwell at The Mary Sue reports that illustrator and artist Geneva Bowers has expressed frustration over the Lisa Frank brand, claiming that the company is filing takedown notices on works that are wholly original.

Contracts 221

Contracts Licensing Brands Branding 221

Erik K Pelton

OCTOBER 8, 2024

The following is an edited transcript of Chapter 15 of my book video Building a Bold Brand: Avoiding Generic Use In the last few years, more and more brands have added a generic product or category name after their brand name on packaging. The first brand to do this extensively was Kleenex®.

Trademark 130

Trademark Branding Brands Branding 130

Erik K Pelton

OCTOBER 15, 2024

The following is an edited transcript of Chapter 16 of my book video Building a Bold Brand: Monitoring for Infringers To maintain protection of a brand or a trademark, the owner must guard against unauthorized use or infringement. Here are five excellent—and free!—resources

Trademark 130

Trademark Social Media Branding Brands 130

Erik K Pelton

OCTOBER 22, 2024

The following is an edited transcript of Chapter 17 of my book video Building a Bold Brand: Enforcement vs. Others An important tool to keep a brand strong and legally protected is to deal with infringement situations when they arise, whether you are the accuser or the alleged infringer. Then, talk to an informed attorney.

Cease and Desist 130

Cease and Desist Trademark Brands Branding 130

Erik K Pelton

JANUARY 3, 2024

Brand protection is our business—and that includes our own brand. Brand protection is our business—and that includes our own brand. Erik shares a recent trademark registration our firm received for one of our own logos in this podcast.

Trademark 130

Trademark Branding Brands Branding 130