Erik K Pelton

FEBRUARY 13, 2025

A lot of people don’t realize that the LLC or corporation name doesn’t have to match what the overall business or brand name is. Then you’re going to do a comprehensive search working with a trademark attorney. Secure the social media handles that correlate as well. Obtain insurance.

Business 130

Business Social Media Editing Brands 130

Technology & Marketing Law Blog

AUGUST 5, 2022

This is a case focusing on ownership of social media accounts. See “ Social Media Ownership Disputes Part II: Bridal Wear Company Takes Back Control of Instagram Account from Ex-Employee ” and “ Another Confused Entry in the Social Media Account Ownership Jurisprudence–JLM v. (See The court also found “Ms.

Social Media 119

Social Media Ownership Business Brands 119

Kashishipr

MARCH 23, 2022

A trademark refers to a legally registered word or symbol representing a specific product or service of a company. Therefore, we can say that a trademark serves as a helping hand in gaining more uniqueness and popularity everywhere, including on platforms as prevalent as the internet. How Cybersquatters Tarnish a Brand on Social Media.

Social Media 98

Social Media Trademark Registering Trademarks Brands 98

Erik K Pelton

SEPTEMBER 2, 2022

The following is an edited transcript of my video Brand Protection Cheat Sheet. I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand. Search for tips about social media on our website.

Brands 147

Brands Branding Branding Social Media 147

Erik K Pelton

MAY 12, 2021

The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners. For those of you who sell online, you’ve probably heard of the Amazon Brand Registry. We have worked with many, many clients who have participated in the Amazon Brand Registry or otherwise sellers on Amazon.

Brands 130

Brands Branding Branding Trademark 130

Corsearch

DECEMBER 10, 2024

These strategies are reshaping consumer perceptions of counterfeit goods and creating significant challenges for brand owners. This blog explores the threat of counterfeit hauls and livestreams, as first detailed in our Brand Protection: The Social Media Threat eBook.

Brands 52

Brands Branding Branding Social Media 52

Erik K Pelton

JULY 16, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 3: Bold Brands are Everywhere. Bold brands, great trademarks, memorable logos, and witty slogans are all around us. Searching for a new brand name is difficult, but the extra effort and perseverance is absolutely worthwhile.

Brands 130

Brands Branding Branding Trademark 130

Corsearch

MARCH 19, 2025

With Gen Zs growing influence on global eCommerce, their attitudes toward counterfeiting present both a challenge and an opportunity for brands. In his previous role as Head of Digital IP Enforcement for Tommy Hilfiger , Alastair lead the global strategic operations for brand protection, encompassing both online and offline actions.

Brands 52

Brands Branding Branding Social Media 52

Corsearch

NOVEMBER 15, 2024

For pharmaceutical companies, protecting brands and patient safety has never been more important — or more challenging. With the rise of online marketplaces, social media and illegal online pharmacies, counterfeit medications, unauthorized sales, and illegal product diversion have become more pervasive and harder to combat.

Brands 52

Brands Branding Branding Social Media 52

Erik K Pelton

JULY 1, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Use the proper symbol for your trademark. If you have a registration, use the ® prominently with your brand. Be consistent in how you use your brand—your colors, your logo, your fonts—to help your brand stick in the minds of customers.

Brands 147

Brands Branding Branding Social Media 147

Erik K Pelton

MAY 23, 2022

The following is an edited transcript of my video Trademark Protection for eSports and Gamers. But I’ve been following the world of gaming and eSports competitions for many years, and in fact, have been lucky enough to work with eSports teams and several gamers to protect their brands. Zero trademarks.

Trademark 162

Trademark Social Media Brands Branding 162

Erik K Pelton

AUGUST 9, 2021

Trademark protection isn’t free. And most important, the Return on Trademark Investment – R.O.T.I. The returns from investing in trademark registration include. Increased protection online with social media, domain names, and Amazon. The post A brand’s R.O.T.I. Use of the ®.

Trademark 147

Trademark Social Media Registration Brands 147

Erik K Pelton

OCTOBER 16, 2021

The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?” Today, I’ve distilled it down to seven keys for branding success. USE it properly.

Brands 147

Brands Branding Branding Social Media 147

Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Those five things are: Solid trademark protection.

Brands 147

Brands Branding Branding Social Media 147

Nelligan Law

FEBRUARY 21, 2025

Now, WWE has filed twelve new trademark applications, reinforcing that intellectual property is just as vital to its business model as the action inside the ring. Osiris Griffin feels like an ancient warrioror maybe a sneaker brand. Trill London straddles the line between modern slang and a social media influencers alter ego.

Brands 52

Brands Branding Branding Business 52

Erik K Pelton

MAY 30, 2022

30The following is a transcript of my video Red Flags for Any Trademark Application. Trends on social media move so quickly, but this one has lingered, and it’s about red flags. This is a perfect analogy for trademark filings, because we see warnings or red flags all the time. Patent & Trademark Office.

Trademark 147

Trademark Social Media Brands Branding 147

JD Supra Law

AUGUST 3, 2023

Last week, the CEO of Twitter, Elon Musk, announced that Twitter would be re-branded simply as “X.” This abrupt brand change came as a shock to both the social media community at large and the trademark community. Upon the new “X” logo being unveiled on most users’ phones, confusion was almost instant.

Brands 98

Brands Branding Branding Social Media 98

Erik K Pelton

AUGUST 5, 2022

The following is an edited transcript of my video When Should I Apply for Trademark Registration? One of the most frequent questions I get is “When should I begin the process to start applying to register my trademark as a business owner?” What if you started using the brand name on social media?

Registration 147

Registration Trademark Social Media Brands 147

IP and Legal Filings

APRIL 7, 2025

All of these bring a new dynamism with them and, inevitably, challenges–and opportunities–in the field of intellectual property, most particularly trademarks. A trademark would be the asset that holds together a brand identity for a business, ensuring that its goods or services remain differentiated from others in the marketplace.

Trademark 59

Trademark Brands Branding Branding 59

Technology & Marketing Law Blog

JANUARY 24, 2024

The last time we blogged this case , the district court had sided with JLM, initially restricting Gutman’s use of the social media accounts and then awarding control over the accounts to JLM. What does a 200+ year old fox have to say about who owns social media accounts?). ” (Cite to Pierson v.

Social Media 105

Social Media Ownership Designs Design 105

Erik K Pelton

SEPTEMBER 12, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. You want this consistency.

Brands 130

Brands Branding Branding Social Media 130

Erik K Pelton

OCTOBER 28, 2022

The following is an edited transcript of my video Trademark Protection for Bands and Musicians. Just like any other brand, the music industry brands can strongly benefit from trademark protection. Just like any other brand, the music industry brands can strongly benefit from trademark protection.

Trademark 147

Trademark Music Social Media Brands 147

Erik K Pelton

AUGUST 27, 2024

The following is an edited transcript of Chapter 9 of my book video Building a Bold Brand: Registration: Better Late than Never Ideally, a business should protect its trademarks from the outset, filing as the brand launches or even earlier based on an intent-to-use the mark. Probably not!

Registration 130

Registration Business Social Media Trademark 130

Erik K Pelton

SEPTEMBER 3, 2024

Protecting your trademark now to potentially block, stop, or avoid future infringement is extremely valuable. A trademark registration is an important tool in seeking to enforce rights against someone cybersquatting on a domain name (a Uniform Domain- Name Dispute-Resolution Policy (UDRP) domain name complaint).

Registration 130

Registration Trademark Social Media Brands 130

Erik K Pelton

MAY 2, 2022

The following is an edited transcript of my video Does My Non-Profit Need Trademark Protection? And believe it or not, nonprofits definitely need trademark protection. You see, nonprofits have brands just like any other organization or business. Some of them are in health and science fighting disease.

Trademark 147

Trademark Brands Branding Branding 147

Traverse Legal Blog

SEPTEMBER 20, 2024

We represent entertainers, celebrities, and influencers looking to monetize their name, likeness, and voice, endorsing third-party brands. “Influencer Marketing” and “Social Media Brand Endorsement” have become big business. This means they also own and need to license the copyright to the brand.

Social Media 52

Social Media Brands Branding Branding 52

Erik K Pelton

SEPTEMBER 29, 2020

It is never to late to try to take advantage of the many benefits of USPTO trademark registration. Even a business that has been operating for years without a trademark registration would generally benefit from trying to enhance the protection for the brand by finally registering it.

Registration 130

Registration Trademark Social Media Brands 130

Erik K Pelton

MAY 10, 2021

A portfolio of trademarks entails multiple brand names, logo, slogans, and/or other source indicators protected by a business. Many, or even most, businesses have more than one trademark that could be protected – different brands, or a good slogan or logo. The post What does a trademark portfolio look like?

Trademark 130

Trademark Social Media Brands Branding 130

Erik K Pelton

DECEMBER 10, 2021

10The following is an edited transcript of my video, Preventing Trademark Problems is Like Preventing Cavities. Preventing trademark problems is like preventing cavities. How does that apply to trademarks? The genetic part of the equation is akin to choosing a creative, bold, unique trademark from the start.

Trademark 147

Trademark Social Media Brands Branding 147

Erik K Pelton

AUGUST 19, 2022

The following is an edited transcript of my video An Ounce of Trademark Protection is Worth a Pound of Curing a Trademark Dispute. This statement is really true when it comes to trademarks. Yes, it takes some time and money to protect a trademark upfront. Having that registration also allows your brand to use the ®.

Trademark 147

Trademark Social Media Registration Brands 147

LexBlog IP

JANUARY 14, 2022

Navigating Brand Protection and Trademarks for Social Media Influencers. Building a brand or business as an influencer on social media is not easy. Not only are you tasked with building a successful, recognizable brand, you’re building yourself as the brand. Trademark Benefits.

Social Media 52

Social Media Brands Branding Branding 52

Erik K Pelton

NOVEMBER 24, 2020

The following is an excerpt from my book, Building a Bold Brand. Trademark Tips for Blog Owners. Before committing to a name, blog authors should search the internet and the trademark database at USPTO.gov to make sure it is unique in your industry. Use proper trademark symbols. Be creative. Make it stand out.

Blogging 130

Blogging Trademark Social Media Brands 130

Erik K Pelton

JUNE 21, 2021

The following is a transcript of my video Bold Brands Are Like Bees to Pollinate Marketing. So, how does all of this relate to trademarks and brands, you might be asking? Because bold brands stand out and they resonate and they communicate with consumers. Think about the brand name, Uber compared to Private Car Service.

Brands 130

Brands Branding Branding Marketing 130

Kashishipr

MAY 4, 2022

Trademarks provide multiple crucial advantages to businesses and customers alike. Additionally, they help the customers distinguish between brands and understand the quality of the products they buy. Trademarks also carry all the image and reputation a brand builds over the years.

Social Media 105

Social Media Trademark Cease and Desist Registering Trademarks 105

SpicyIP

JUNE 17, 2022

As reported , Revlon, the iconic cosmetics brand, has filed for bankruptcy. The New-York based cosmetics company reportedly struggled due to competition from other established brands as well as a host of small companies that use social media. Revlon, however, has a more direct connection with India in the trademark sense.

Trademark 126

Trademark Social Media Brands Branding 126

azrights

MAY 3, 2022

Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . As a trademark lawyer, I began to ask myself why? So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property.

Brands 119

Brands Branding Branding Registration 119

Erik K Pelton

SEPTEMBER 20, 2021

In the past, I’ve talked about some of the ways to keep a trademark strong over time, and some of the things that brand owners must do with their trademarks even after they’re registered. And you may have multiple trademarks and you want to search each of them individually.

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Trademark Social Media Brands Branding 147