Erik K Pelton

NOVEMBER 19, 2024

The following is an edited transcript of Chapter 21 of my book video Building a Bold Brand: Small Business Concerns Small businesses are just as capable of creating and building great brands as big businesses are. All a business really needs is some creativity and wit so that it can begin building a bold brand via a great name.

Business 130

Business Trademark Social Media Branding 130

Technology & Marketing Law Blog

AUGUST 5, 2022

This is a case focusing on ownership of social media accounts. See “ Social Media Ownership Disputes Part II: Bridal Wear Company Takes Back Control of Instagram Account from Ex-Employee ” and “ Another Confused Entry in the Social Media Account Ownership Jurisprudence–JLM v. (See The court also found “Ms.

Social Media 119

Social Media Ownership Business Brands 119

Erik K Pelton

NOVEMBER 5, 2021

The following is an edited transcript of my video, What Is a Brand Style Guide. A style guide is a wonderful asset for any brand that has grown beyond just one name or one logo to a portfolio of marks and logos and slogans. The guide also shares more about the other elements of our brand that might be used.

Brands 182

Brands Branding Branding Social Media 182

JD Supra Law

JULY 16, 2024

Social media has revolutionized the ways in which brands target and market to consumers and the value of successful social media pages has become increasingly recognized, resulting in disputes over the ownership of these “assets.”. By: ArentFox Schiff

Social Media 84

Social Media Ownership Brands Branding 84

Erik K Pelton

FEBRUARY 13, 2025

A lot of people don’t realize that the LLC or corporation name doesn’t have to match what the overall business or brand name is. Secure the social media handles that correlate as well. That gives you some layer of legal protectionmay not be completebut a layer is better than none. Obtain insurance.

Business 130

Business Social Media Editing Branding 130

JD Supra Law

OCTOBER 7, 2024

Brands’ social media feeds are getting attention lately, but not always for the right reasons. We’ve covered social media advertising risks in our ADventures in Law blog before. By: BakerHostetler

Social Media 75

Social Media Brands Branding Branding 75

IP Tech Blog

OCTOBER 28, 2021

A recent California District Court ruling affirmed that Perfect 10’s ruling applied to the embedding of images from social media onto third party websites. the user name and image, user caption, number of likes, and branding of the social media platform). Amazon.com, Inc., What is Embedding?

Social Media 120

Social Media Copyright Copyright Infringement Copying 120

Erik K Pelton

SEPTEMBER 2, 2022

The following is an edited transcript of my video Brand Protection Cheat Sheet. I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand. Acquire relevant domain names and social media handles.

Brands 147

Brands Branding Branding Social Media 147

Corsearch

DECEMBER 10, 2024

These strategies are reshaping consumer perceptions of counterfeit goods and creating significant challenges for brand owners. This blog explores the threat of counterfeit hauls and livestreams, as first detailed in our Brand Protection: The Social Media Threat eBook.

Brands 52

Brands Branding Branding Social Media 52

Corsearch

NOVEMBER 15, 2024

For pharmaceutical companies, protecting brands and patient safety has never been more important — or more challenging. With the rise of online marketplaces, social media and illegal online pharmacies, counterfeit medications, unauthorized sales, and illegal product diversion have become more pervasive and harder to combat.

Brands 52

Brands Branding Branding Social Media 52

Plagiarism Today

FEBRUARY 2, 2022

1: Sony Music Ends Copyright Fight with Gymshark Over Social Media Posts. First off today, Blake Brittain at Reuters reports that Sony Music and UK fitness apparel brand Gymshark have settled their lawsuit over Gymshark’s alleged use of Sony’s music in social media posts. 2: U.S.

Social Media 246

Social Media Music Settlement Confidentiality 246

Erik K Pelton

JULY 1, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. If you have a registration, use the ® prominently with your brand. Be consistent in how you use your brand—your colors, your logo, your fonts—to help your brand stick in the minds of customers. Consider your brand’s messaging.

Brands 147

Brands Branding Branding Social Media 147

Technology & Marketing Law Blog

MAY 30, 2023

The categorization of social media accounts into “business” and “personal” accounts was a hot issue a decade ago, when states across the country passed laws to protect employees from invasive employer demands to access or control their personal social media accounts. See Musk, Elon).

Social Media 98

Social Media Ownership Marketing Marketing 98

JD Supra Law

MAY 5, 2022

Social media is a great frontier to build and expand brand equity. Companies use it to create brand identities and even brand “personalities.”

Social Media 97

Social Media IP Branding Brands 97

JD Supra Law

APRIL 5, 2024

Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 Delve into the legal terrain of influencer marketing from IP infringement risks to FTC guidelines compliance.

Social Media 77

Social Media Brands Branding Branding 77

Kashishipr

MARCH 23, 2022

When it comes to the term ‘cybersquatting,’ it refers to the phenomenon in which fraudulent entities use the internet domains of widely recognized brands and companies to extract benefits from their reputation and goodwill. How Cybersquatters Tarnish a Brand on Social Media.

Social Media 98

Social Media Trademark Registering Trademarks Branding 98

JD Supra Law

APRIL 5, 2024

Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 Delve into the legal terrain of influencer marketing from IP infringement risks to FTC guidelines compliance.

Social Media 75

Social Media Brands Branding Branding 75

Erik K Pelton

OCTOBER 16, 2021

The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?” Today, I’ve distilled it down to seven keys for branding success. USE it properly.

Brands 147

Brands Branding Branding Social Media 147

Technology & Marketing Law Blog

JANUARY 24, 2024

The last time we blogged this case , the district court had sided with JLM, initially restricting Gutman’s use of the social media accounts and then awarding control over the accounts to JLM. What does a 200+ year old fox have to say about who owns social media accounts?). ” (Cite to Pierson v.

Social Media 105

Social Media Ownership Designs Design 105

Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

Brands 147

Brands Branding Branding Social Media 147

JD Supra Law

DECEMBER 19, 2024

A recent lawsuit in Texas highlights the challenges social media influencers face in protecting their intellectual property. Gifford argues that these elements are distinctive to her brand and alleges that Sheils imitation has caused confusion among. By: Kohrman Jackson & Krantz LLP

Social Media 73

Social Media Intellectual Property Copying Branding 73

Erik K Pelton

DECEMBER 19, 2022

I’ve seen firsthand the power of protecting a restaurant brand. And they should, because a restaurant name is valuable just like any other brand name. The way people find the restaurant, the way people tell their friends about it, search for it online, or follow a social media page all revolves around the name of the restaurant.

Registration 299

Registration Trademark Social Media Branding 299

Erik K Pelton

MAY 12, 2021

The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners. For those of you who sell online, you’ve probably heard of the Amazon Brand Registry. We have worked with many, many clients who have participated in the Amazon Brand Registry or otherwise sellers on Amazon.

Brands 130

Brands Branding Branding Trademark 130

Traverse Legal Blog

SEPTEMBER 20, 2024

We represent entertainers, celebrities, and influencers looking to monetize their name, likeness, and voice, endorsing third-party brands. “Influencer Marketing” and “Social Media Brand Endorsement” have become big business. This means they also own and need to license the copyright to the brand.

Social Media 52

Social Media Brands Branding Branding 52

JD Supra Law

JANUARY 3, 2025

In part 2 of our social media marketing series, Scott Hervey and Jessica Marlow deep dive into the unique legal risks brands face when navigating social media. By: Weintraub Tobin

Social Media 65

Social Media Brands Branding Branding 65

Technology & Marketing Law Blog

JUNE 20, 2024

The photo depicts two children (“Brave” is the one on the right) at the 1 Hotel in West Hollywood wearing the hotel’s branded robes. Reply to this comment with #sharemy1pic if you’re happy with us sharing your photo on our social channels.” June 14, 2024) The post Reusing Social Media Photos for Ads?

Social Media 105

Social Media Copyright Licensing Advertising 105

Erik K Pelton

SEPTEMBER 12, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. You want this consistency.

Brands 130

Brands Branding Branding Social Media 130

JD Supra Law

JANUARY 3, 2025

In part 2 of our social media marketing series, Scott Hervey and Jessica Marlow deep dive into the unique legal risks brands face when navigating social media. By: Weintraub Tobin

Social Media 65

Social Media Brands Branding Branding 65

Copyright Lately

DECEMBER 29, 2024

The trouble began when Albany radio station WGNA asked its social media followers to vote for the regions best fried chicken and tagged a few contenders, including Chicken Joes, which retweeted the stations original post. Share your thoughts in the comments below or on social media @copyrightlately. Sydney Nicole LLC v.

Copyright 116

Copyright Social Media Cease and Desist Fair Use 116

Erik K Pelton

JULY 16, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 3: Bold Brands are Everywhere. Bold brands, great trademarks, memorable logos, and witty slogans are all around us. Searching for a new brand name is difficult, but the extra effort and perseverance is absolutely worthwhile.

Brands 130

Brands Branding Branding Trademark 130

Nelligan Law

FEBRUARY 21, 2025

The latest batch of potential NXT stars features names that sound like they could belong to action movie protagonists, luxury cologne brands, or the cast of a high-budget Netflix drama. Osiris Griffin feels like an ancient warrioror maybe a sneaker brand. Haze Jameson could be a whiskey label or a rebellious high-flyer.

Branding 52

Branding Brands Branding Business 52

WIPO Magazine

DECEMBER 9, 2021

Digital influencers, or virtual humans, are the latest trend in social media marketing. is changing behaviors and powering tomorrow’s brands with its newly minted virtual humans. Find out how the avant-garde Japanese start-up Aww Inc.

Brands 105

Brands Branding Branding Social Media 105

Corsearch

JANUARY 31, 2025

For many brands, the holiday season brings a surge of infringements on across marketplaces and social media. To keep up with this increased seasonal activity, its critical that brand protection strategies are both flexible and targeted to priority platforms.

Social Media 59

Social Media Branding Brands Branding 59

JD Supra Law

DECEMBER 10, 2021

Branding has become more important than ever, particularly in developing an online presence through search engines, various online platforms, and social media. Further, the rise of the “influencer” has opened additional opportunities to deliver brands and products to targeted demographics.

Brands 102

Brands Branding Branding Social Media 102

Erik K Pelton

JUNE 21, 2021

The following is a transcript of my video Bold Brands Are Like Bees to Pollinate Marketing. So, how does all of this relate to trademarks and brands, you might be asking? Because bold brands stand out and they resonate and they communicate with consumers. Think about the brand name, Uber compared to Private Car Service.

Brands 130

Brands Branding Branding Marketing 130

IP Watchdog

AUGUST 24, 2021

Post after post after post, across numerous websites and social media platforms, alleging that Mr. Willison was a sociopathic criminal. A business associate had mentioned that Mr. Willison might want to Google himself, as some odd search results were appearing. And there they were.

Social Media 122

Social Media Branding Brands Branding 122

JD Supra Law

AUGUST 3, 2023

Last week, the CEO of Twitter, Elon Musk, announced that Twitter would be re-branded simply as “X.” This abrupt brand change came as a shock to both the social media community at large and the trademark community. Upon the new “X” logo being unveiled on most users’ phones, confusion was almost instant. By: Caldwell

Brands 98

Brands Branding Branding Social Media 98