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The following is an edited transcript of my video Why Restaurants Need Trademark Protection. I’ve seen firsthand the power of protecting a restaurant brand. I’ve been blessed to work with filing more than 200 trademark applications for restaurant services. Most restaurants do not have registered trademarks.
The following is a transcript of my video Vaccinate Your Brand with TrademarkRegistration. Trademarkregistration is like a vaccine to protect your brand from harms and dangers and risks, because when we get vaccinated, we’re boosting our immune system. It’s a hybrid of half-vaccinated.
The following is an edited transcript of Chapter 7 of my book video Building a Bold Brand Chapter 7: Registration is the Keystone to Brand Protection While there are many incredible sights and millennia of history to write about in the city of Rome, one feature is central to all of the great buildings there: arches.
The following is an edited transcript of my video, Having TrademarkRegistration is Like Double Insurance for Your Brand. What does this have to do with trademarks?!? Trademarkregistration, believe it or not, is just like that insurance and that smoke detector and fire extinguisher for your brand.
Note that this field may be subject to changes and developments more than others when it comes to trademarkregistration strategies. Businesses and brands in the field of cannabis, cannabidiol (CBD), and hemp need to be aware of special considerations when it comes to brand protection.
The following is an edited transcript of my video TrademarkRegistration Provides Double Protection. Trademarkregistration is such a valuable tool to protect a brand that it actually offers double protection, both before and after an incident occurs, should one happen.
Trademarkregistration guards a brand in the USPTO database 24 / 7/ 365 when other people are research new brand name possibilities, and when examiner are reviewing new trademark applications for possible conflicts. For more PELTONISMS®, see: [link]. For more PELTONISMS®, see: [link].
The following is an edited transcript of Chapter 19 of my book video Building a Bold Brand: Renewing Registration Once a strong and protected brand is built, another key to maintaining such status is proper and timely renewal of trademarkregistrations. It is possible that you’ll find new conflicts.
Registration of a trademark with the USPTO acts like both a smoke detector and a fire extinguisher. The registration works like a detector to help minimize the chances of an infringement situation, and it acts like an extinguisher to help extinguish infringements that arise quicker and easier.
Law firms have brands and trademarks too! Erik explains how law firms can protect their firm name and other branding elements, and shares some of the reasons they benefit from trademarkregistration. The post Protecting a Law Firm Brand appeared first on Erik M Pelton & Associates, PLLC.
The following is an edited transcript of my video State vs. Federal TrademarkRegistration. When we’re dealing with the world of trademarks, more than 99% of the time we’re dealing with federal trademark protection with the USPTO, which extends to all 50 states, as well as the District of Columbia and US territories.
Obtaining a registration may be statistically more difficult, given the sheer number of existing registrations, and is therefore much more valuable. Obtaining a registration may be statistically more difficult, given the sheer number of existing registrations, and is therefore much more valuable.
That feeling that our clients get when they receive their trademarkregistration certificate – pride in their brand, and assurance know that it is protected – I know that feeling firsthand, having received more than 10 trademarkregistrations for our own EMP&A brands!
The following is an edited transcript of my video Trademarks in the Cloud. The USPTO recently phased out issuing trademarkregistration certificates on paper to all registrants automatically, and are instead issuing them electronically. I love my registration certifi9cates. I think that’s a great idea.
The following is an edited transcript of my video When Should I Apply for TrademarkRegistration? One of the most frequent questions I get is “When should I begin the process to start applying to register my trademark as a business owner?” What if you started using the brand name on social media?
It may not be easy to find a create, creative, bold brand name. It doesn’t come easy, but the effort is worth the challenge – and the time and energy involved – to standout with customers and competitors, and to improve the odds of USPTO trademarkregistration. More Peltonisms® at [link].
The following is an edited transcript of my video What is a Presentation Copy of a TrademarkRegistration? One of the recent changes at the USPTO in 2022 was the transition to electronic registration certificates. Check the USPTO website on how to order a certified copy of your registration.
The following is an edited transcript of my video TrademarkRegistration: The Whole is Greater Than the Sum of Its Parts. And one very important application for our purposes is that when it comes to trademarkregistration and the protections created by it–the benefits created by it–the sum really is greater than the parts.
The Amazon Brand Registry allows owners of a trademark to protect their goods from counterfeiters and those infringing on the brand. In other words, by filing a trademark application with the USPTO, one can get into the Registry with Amazon in just a matter of days.
The following is an edited transcript of Chapter 8 of my book video Building a Bold Brand: The TrademarkRegistration Process: A Long and Winding Road The trademark application process at the United States Patent and Trademark Office (USPTO) is generally long, complex, and full of deadlines. Search first.
The following is an edited transcript of Chapter 9 of my book video Building a Bold Brand: Registration: Better Late than Never Ideally, a business should protect its trademarks from the outset, filing as the brand launches or even earlier based on an intent-to-use the mark. Probably not!
The following is an edited transcript of Chapter 20 of my book video Building a Bold Brand: Details and Timing for Maintaining a TrademarkRegistration It is critical to docket the deadlines and to properly file for renewal when the time is appropriate. This filing is called a SECTION 8 DECLARATION OF CONTINUED USE.
The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners. For those of you who sell online, you’ve probably heard of the Amazon Brand Registry. We have worked with many, many clients who have participated in the Amazon Brand Registry or otherwise sellers on Amazon.
The following is an edited transcript of our video The Importance of International TrademarkRegistration. We are often asked, “Why should I apply to register my trademark in other countries?” The post International TrademarkRegistration: why and when appeared first on Erik M Pelton & Associates, PLLC.
The following is an edited transcript of my video 25 Branding Tips. As we celebrate our 25th year, I am excited to share 25 branding tips with you: Choose a creative name – it’s the foundation you begin with to build a bold brand. Register your trademark. Don’t use your brand name as a verb.
Food trucks have a heightened need to proper trademark protection: The industry is booming and growing rapidly, with lots of new brand names being developed every month. Therefore, without USPTO registration, a food truck brand is only protected in the local geographic area where it operates and not anywhere else in the U.S.
The following is an edited transcript of my book video Building a Bold Brand Chapter 3: Bold Brands are Everywhere. Bold brands, great trademarks, memorable logos, and witty slogans are all around us. Searching for a new brand name is difficult, but the extra effort and perseverance is absolutely worthwhile.
The following is an edited transcript of my video Brand Protection Cheat Sheet. I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand. Apply for registration with the USPTO.
To answer that and other questions about Halloween costumes, we have to step back and look at how copyright and trademark law apply to costumes. Trademark and Halloween Costumes. The other major part of the question is trademark. Trademark infringement, however, isn’t like copyright. Copyright and Halloween Costumes.
The following is an edited transcript of my video, Is Your Brand Seaworthy? Is your brand seaworthy? You’ll see what I’m talking about with my comparison of trademark and brand protection to a strong ship navigating the ocean waters. A boat also needs a sturdy, solid hull.
INTRODUCTION In the United States as well as in India, application for a trademark may be rejected for several different reasons. GENERAL REFUSAL REASONS FOR A TRADEMARK Likelihood of Confusion: The first reason for refusal is that it is often considered that the use of the trademark will lead to confusion with similar trademarks.
The number of influencers who generate significant revenue, sometimes millions of dollars, stemming from their personal brand and yet have never filed for trademarkregistration is astonishing.
The following is an edited transcript of my video Sounds, Colors, Scents, and Other Nontraditional Trademarks. Non-traditional trademarks are those things that indicate the source of a brand, but are not brand names, logos, or slogans. Buildings can be registered as trademarks. That’s a registered trademark.
New opportunities seemingly point to greater growth, but with it comes diffiernt challenges: how to protect such intellectual properties, especially trademarks. To secure a trademark in different legal jurisdictions is a time-, cost-, and process-draining exercise. Operational Mechanism of the Madrid Protocol 1.
Building a brand is no small task. While many businesses go through the process of trademarkregistration , not every brand needs to take that route right away. Enter common law trademarks a practical way to secure certain rights to your brand from the moment you start using it, without the registration process or fees.
The following is a transcript of my video Big Businesses Need Trademark Protection; Small Businesses Need It Even More. The lesson from all of this is that all businesses need trademark protection. Of course, big businesses benefit from trademark protection. Brands like Nike, Amazon, Microsoft, and Apple all know this.
The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Do an audit of your business and it’s branding.
This isn’t just David vs Goliath on the court, but in trademark protection. The University of North Carolina system owns more than 100 trademarkregistrations and applications, and UNC at Chapel Hill owns more than 20 registrations. Peter’s owns none. The post St.
Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . As a trademark lawyer, I began to ask myself why? So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property.
Celebrating our 25th year with 25 trademark application tips. Protect your brand with trademarkregistration and schedule a free initial consultation with one of our experienced attorneys: [link] The post 25 Trademark Application Tips appeared first on Erik M Pelton & Associates, PLLC.
The following is an edited transcript of my video “The 5 Ws of Copyright Registration” The five Ws: Who, What, When, Where, and Why. I want to apply that to copyright registration Who can register a copyright? What is a copyright registration? A copyright registration is a certificate.
Brand protection is our business—and that includes our own brand. Erik shares a recent trademarkregistration our firm received for one of our own logos in this podcast. The post Trademark Lawyers Have Trademarks Too appeared first on Erik M Pelton & Associates, PLLC.
Why do trademarks matter in corporate strategy? A trademark is, by definition, a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises. [1]. Intellectual property rights protect trademarks. Trademarks encompass a substantial portion of the deal’s value.
On a recent trip to the Atlantic Ocean, I was struck by this metaphor – a brand also needs several key features to be “seaworthy” and withstand the uncertainties and dangers that lie ahead. Proper use over time propels the brand, like the sails of a boat. Is your brand seaworthy?
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