Erik K Pelton

FEBRUARY 4, 2025

The following is an edited transcript of my video Patent, Trademark, and Copyright Definitions and Differences. The following is an edited transcript of my video Patent, Trademark, and Copyright Definitions and Differences. A patent registration generally lasts for 20 years from the time the application was filed.

Trademark 130

Trademark Copyright Intellectual Property Patent 130

Erik K Pelton

NOVEMBER 19, 2024

The following is an edited transcript of Chapter 21 of my book video Building a Bold Brand: Small Business Concerns Small businesses are just as capable of creating and building great brands as big businesses are. All a business really needs is some creativity and wit so that it can begin building a bold brand via a great name.

Business 130

Business Trademark Social Media Branding 130

Corsearch

JANUARY 9, 2025

Building a brand is no small task. While many businesses go through the process of trademark registration , not every brand needs to take that route right away. Enter common law trademarks a practical way to secure certain rights to your brand from the moment you start using it, without the registration process or fees.

Branding 52

Branding Brands Branding Registration 52

IP and Legal Filings

NOVEMBER 12, 2024

Introduction Registration of a trademark is an important step toward building a brand on solid ground. Lack of distinctiveness to incorrect classification are among the common errors that can bring derailment upon your trademark registration.

Trademark 97

Trademark Branding Brands Branding 97

Erik K Pelton

FEBRUARY 6, 2025

February 6, 2025 Erik M Pelton & Associates, PLLC (EMP&A), a leading trademark law firm dedicated to protecting brands, is proud to announce the successful registration of U.S. The newly patented software enhances efficiency, accuracy, and client service by automating key aspects of the trademark management process.

Trademark 147

Trademark Patent Registration Trademark Law 147

Erik K Pelton

AUGUST 13, 2024

The following is an edited transcript of Chapter 7 of my book video Building a Bold Brand Chapter 7: Registration is the Keystone to Brand Protection While there are many incredible sights and millennia of history to write about in the city of Rome, one feature is central to all of the great buildings there: arches.

Registration 130

Registration Branding Brands Branding 130

Erik K Pelton

DECEMBER 30, 2024

My first trademark application was filed 25 years ago today on Dec. In those 25 years, I have filed more thousands of trademark applications for clients. And our clients have received more than 4,500 USPTO registration certificates. Our team has grown as well!

Trademark 130

Trademark Registering Trademarks Branding Brands 130

Erik K Pelton

NOVEMBER 1, 2021

The following is an edited transcript of my video, Having Trademark Registration is Like Double Insurance for Your Brand. What does this have to do with trademarks?!? Trademark registration, believe it or not, is just like that insurance and that smoke detector and fire extinguisher for your brand.

Registration 147

Registration Branding Brands Branding 147

Erik K Pelton

JUNE 27, 2023

The following is an edited transcript of my video Trademark Registration Provides Double Protection. Trademark registration is such a valuable tool to protect a brand that it actually offers double protection, both before and after an incident occurs, should one happen.

Registration 130

Registration Branding Brands Branding 130

Erik K Pelton

AUGUST 2, 2021

Trademark registration guards a brand in the USPTO database 24 / 7/ 365 when other people are research new brand name possibilities, and when examiner are reviewing new trademark applications for possible conflicts. For more PELTONISMS®, see: [link]. For more PELTONISMS®, see: [link].

Registration 147

Registration Branding Brands Branding 147

Erik K Pelton

NOVEMBER 8, 2022

Law firms have brands and trademarks too! Erik explains how law firms can protect their firm name and other branding elements, and shares some of the reasons they benefit from trademark registration. The post Protecting a Law Firm Brand appeared first on Erik M Pelton & Associates, PLLC.

Branding 182

Branding Brands Branding Law 182

Erik K Pelton

FEBRUARY 21, 2023

Registration of a trademark with the USPTO acts like both a smoke detector and a fire extinguisher. The registration works like a detector to help minimize the chances of an infringement situation, and it acts like an extinguisher to help extinguish infringements that arise quicker and easier.

Registration 147

Registration Trademark Branding Brands 147

Erik K Pelton

OCTOBER 14, 2022

The following is an edited transcript of my video State vs. Federal Trademark Registration. When we’re dealing with the world of trademarks, more than 99% of the time we’re dealing with federal trademark protection with the USPTO, which extends to all 50 states, as well as the District of Columbia and US territories.

Registration 147

Registration Trademark Editing Business 147

Erik K Pelton

SEPTEMBER 3, 2024

Obtaining a registration may be statistically more difficult, given the sheer number of existing registrations, and is therefore much more valuable. Obtaining a registration may be statistically more difficult, given the sheer number of existing registrations, and is therefore much more valuable.

Registration 130

Registration Trademark Social Media Branding 130

Erik K Pelton

FEBRUARY 4, 2022

That feeling that our clients get when they receive their trademark registration certificate – pride in their brand, and assurance know that it is protected – I know that feeling firsthand, having received more than 10 trademark registrations for our own EMP&A brands!

Registration 147

Registration Trademark Branding Brands 147

Erik K Pelton

SEPTEMBER 9, 2022

The following is an edited transcript of my video Trademarks in the Cloud. The USPTO recently phased out issuing trademark registration certificates on paper to all registrants automatically, and are instead issuing them electronically. I love my registration certifi9cates. I think that’s a great idea.

Registration 147

Registration Trademark Copying Branding 147

Erik K Pelton

AUGUST 5, 2022

The following is an edited transcript of my video When Should I Apply for Trademark Registration? One of the most frequent questions I get is “When should I begin the process to start applying to register my trademark as a business owner?” What if you started using the brand name on social media?

Registration 147

Registration Trademark Social Media Branding 147

Erik K Pelton

APRIL 8, 2022

It may not be easy to find a create, creative, bold brand name. It doesn’t come easy, but the effort is worth the challenge – and the time and energy involved – to standout with customers and competitors, and to improve the odds of USPTO trademark registration. More Peltonisms® at [link].

Branding 147

Branding Brands Branding Trademark 147

Erik K Pelton

MARCH 27, 2023

The following is an edited transcript of my video What is a Presentation Copy of a Trademark Registration? One of the recent changes at the USPTO in 2022 was the transition to electronic registration certificates. Check the USPTO website on how to order a certified copy of your registration.

Copying 147

Copying Registration Trademark Editing 147

Erik K Pelton

FEBRUARY 28, 2022

The following is an edited transcript of my video Trademark Registration: The Whole is Greater Than the Sum of Its Parts. And one very important application for our purposes is that when it comes to trademark registration and the protections created by it–the benefits created by it–the sum really is greater than the parts.

Registration 147

Registration Trademark Registering Trademarks Branding 147

Erik K Pelton

FEBRUARY 11, 2025

Pelton & Associates (EMP&A) is a boutique firm focusing on intellectual property protection for businesses and brands, including trademark and copyright applications, trademark disputes, matters with the Trademark Trial and Appeal Board, trademark clearance searches, and other matters.

Intellectual Property 189

Intellectual Property Intellectual Property Law Trademark Registration 189

Erik K Pelton

AUGUST 20, 2024

The following is an edited transcript of Chapter 8 of my book video Building a Bold Brand: The Trademark Registration Process: A Long and Winding Road The trademark application process at the United States Patent and Trademark Office (USPTO) is generally long, complex, and full of deadlines. Search first.

Registration 130

Registration Trademark Branding Brands 130

Erik K Pelton

AUGUST 27, 2024

The following is an edited transcript of Chapter 9 of my book video Building a Bold Brand: Registration: Better Late than Never Ideally, a business should protect its trademarks from the outset, filing as the brand launches or even earlier based on an intent-to-use the mark. Probably not!

Registration 130

Registration Business Social Media Trademark 130

Erik K Pelton

MAY 12, 2021

The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners. For those of you who sell online, you’ve probably heard of the Amazon Brand Registry. We have worked with many, many clients who have participated in the Amazon Brand Registry or otherwise sellers on Amazon.

Branding 130

Branding Brands Branding Trademark 130

Erik K Pelton

SEPTEMBER 21, 2023

The following is an edited transcript of our video The Importance of International Trademark Registration. We are often asked, “Why should I apply to register my trademark in other countries?” The post International Trademark Registration: why and when appeared first on Erik M Pelton & Associates, PLLC.

Registration 130

Registration Trademark Editing Branding 130

Patently-O

MARCH 12, 2025

Sazerac Brands, LLC , 2023-1682 (Fed. March 12, 2025) In an interesting trademark decision, the Federal Circuit has clarified that terms once considered generic do not necessarily remain permanently unregistrable. provides important guidance on genericness timing and addresses a question of first impression in trademark law.

Trademark 66

Trademark Registration Branding Brands 66

Erik K Pelton

JUNE 17, 2024

The following is an edited transcript of my video 25 Branding Tips. As we celebrate our 25th year, I am excited to share 25 branding tips with you: Choose a creative name – it’s the foundation you begin with to build a bold brand. Register your trademark. Don’t use your brand name as a verb.

Branding 130

Branding Brands Branding Intellectual Property 130

IP and Legal Filings

JULY 11, 2024

INTRODUCTION In the United States as well as in India, application for a trademark may be rejected for several different reasons. GENERAL REFUSAL REASONS FOR A TRADEMARK Likelihood of Confusion: The first reason for refusal is that it is often considered that the use of the trademark will lead to confusion with similar trademarks.

Registration 105

Registration Trademark Copyright Intellectual Property 105

Plagiarism Today

OCTOBER 26, 2021

To answer that and other questions about Halloween costumes, we have to step back and look at how copyright and trademark law apply to costumes. Trademark and Halloween Costumes. The other major part of the question is trademark. Trademark infringement, however, isn’t like copyright. Copyright and Halloween Costumes.

Trademark 279

Trademark Copyright Cease and Desist Copying 279

Erik K Pelton

JULY 16, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 3: Bold Brands are Everywhere. Bold brands, great trademarks, memorable logos, and witty slogans are all around us. Searching for a new brand name is difficult, but the extra effort and perseverance is absolutely worthwhile.

Branding 130

Branding Brands Branding Trademark 130

Erik K Pelton

SEPTEMBER 2, 2022

The following is an edited transcript of my video Brand Protection Cheat Sheet. I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand. Apply for registration with the USPTO.

Branding 147

Branding Brands Branding Social Media 147

SpicyIP

FEBRUARY 4, 2025

Gensol EV also created a “ezio” logo for the vehicle design and secured a registration of the word mark EZIO on a proposed to be used basis ( Class 12 ) with the Trade Marks Registry. The defendant had also applied for registration of ZEO and eZEO in Class 12. Her previous posts can be found here.

Trademark 107

Trademark Marketing Marketing Trademark Law 107

Erik K Pelton

SEPTEMBER 30, 2021

The following is an edited transcript of my video, Is Your Brand Seaworthy? Is your brand seaworthy? You’ll see what I’m talking about with my comparison of trademark and brand protection to a strong ship navigating the ocean waters. A boat also needs a sturdy, solid hull.

Branding 147

Branding Brands Branding Registration 147

Erik K Pelton

JUNE 28, 2021

The number of influencers who generate significant revenue, sometimes millions of dollars, stemming from their personal brand and yet have never filed for trademark registration is astonishing.

Branding 130

Branding Brands Branding Trademark 130

IP and Legal Filings

JANUARY 8, 2025

Introduction Customs law and trademark law operate at a crucial interface when it comes to protecting intellectual property rights (IPRs) and against counterfeiting. The Trademarks Act, 1999, gives trademark protection to the identity of brands.

Trademark 59

Trademark Law Trademark Law Intellectual Property 59

Erik K Pelton

MAY 9, 2022

The following is an edited transcript of my video Sounds, Colors, Scents, and Other Nontraditional Trademarks. Non-traditional trademarks are those things that indicate the source of a brand, but are not brand names, logos, or slogans. Buildings can be registered as trademarks. That’s a registered trademark.

Trademark 189

Trademark Registering Trademarks Registration Designs 189

JD Supra Law

NOVEMBER 8, 2024

Small business owners should consider securing a federal trademark registration as a means of safeguarding their business identity and distinguishing themselves from competitors.

Business 62

Business Trademark Registration Branding 62