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Common Mistakes to Avoid When Registering a Trademark

IP and Legal Filings

Introduction Registration of a trademark is an important step toward building a brand on solid ground. Lack of distinctiveness to incorrect classification are among the common errors that can bring derailment upon your trademark registration.

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The Madrid Protocol: Streamlining International Trademark Registration

IP and Legal Filings

New opportunities seemingly point to greater growth, but with it comes diffiernt challenges: how to protect such intellectual properties, especially trademarks. To secure a trademark in different legal jurisdictions is a time-, cost-, and process-draining exercise. Operational Mechanism of the Madrid Protocol 1.

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How Duracell Uses Trademarks and Trade Dress to Fight Counterfeits | IPWatchdog Unleashed

IP Watchdog

During our conversation we begin by briefly talking about patent strategy, but then move quickly to brand protection, trademarks, trade dress and effectively working with customs agencies around the world.

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Common Law Trademarks: Protect Your Brand Without Registration

Corsearch

Building a brand is no small task. While many businesses go through the process of trademark registration , not every brand needs to take that route right away. Enter common law trademarks a practical way to secure certain rights to your brand from the moment you start using it, without the registration process or fees.

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How Brands Can Fight Back Against Grey Market and Counterfeit Sellers on Amazon 

Traverse Legal Blog

While these can be negative situations by the platforms themselves, a more serious issue occurs when third parties steal your market share and affect your revenue. They drive down your prices, confuse customers, and can seriously damage a brand’s reputation. Your return on investment from vigorous brand enforcement is real.

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ZEO v/s EZIO: Trademark Lessons on Passing Off and the Use of House Marks

SpicyIP

Mahindra, Tanishka Goswami analyzes the Court’s findings on the importance of house marks in infringement assessment, and the nature of the relevant market. What followed was the plaintiff seeking a permanent injunction, restraining the defendant from infringing and passing off its trademark. Her previous posts can be found here.

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Bold Brands Are Like Bees to Pollinate Marketing

Erik K Pelton

The following is a transcript of my video Bold Brands Are Like Bees to Pollinate Marketing. So, how does all of this relate to trademarks and brands, you might be asking? Because bold brands stand out and they resonate and they communicate with consumers. Well, we’ve now reached that point of the episode.

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